3. MISSION
“To be a leading producer of fruit juices based on
dedication to nature, corporate and process hygiene,
dynamic leadership and commitment to our partners
and stakeholders
VISION
“To be India’s Premier Fruit Juice Company, offering
nutritious & superior quality tasting drinks to its
consumers. By 2016 we aim to it we would be the best
in terms of consumer value, customer service,
employee talent, and consistent and predictable
growth.”
4. Financial Planning
• We need to initial investment in fruit drink Rs. 15,00,000
• We are two partners in this business
(1) Meenu Agrawal
(2) Deepak Kumar Arya
• Deepak Sold his property in 10,00,000. He give 5,00,000
lakhs to his partner to invest with no interest for three years,
and he invest 5,00,000 of self.
• We hire plant on rent and purchase some machineries and
other tools for our business and take loan of Rs.5,00,000 from
SBI by showing our plant and machineries.
5. PLANT LOCATION
We locate our plant in Lodha,because
it is near from Aligarh so we can easily
get all the requirements of our
business ,such as raw materials,skilled
labour etc. at proper time.
6. Packs of our fruit drinks
J
U
I
C
O
Packs Quantity Price Flavors
Paper Pack 200 ml 13 Orange,mango
Can 250 ml 19 Mix juicy
Bottle 600 ml 31 Orange, mango
Bottle 1.3 lt 53 Orange,mango
7. Ingredients
Fruit pulp,water,sugar,salt
FEATURS
100% pure juice, Pure sugar free
Naturally fat free, Rich in antioxidants nutrients,
Perfect food supplement, proper combination of vitamins and
minerals
BENEFITS
Increase energy level,Keep all day active, keep physically &
mentally fit, regulate blood circulation
9. TARGET MARKETS
• All Aligarh Area’s schools, colleges, hospital
canteens
• We target all the peoples of each age,because
all peoples are health conscious in today life
COMPETITORS
Tropicana, Real Fruit, Frooti, mazaa.
