1. INTRODUCTION
 Titan is the world’s fifth largest, integrated manufacturer-brand for watches
 Commencing production in 1986-87, the Company is today the leader in the
Watch & Jewellery businesses in India
 First & largest player in the branded jewellery segment (Tanishq)
 >60% share of the organized watch market
 Over 90 million watches sold across 30 countries, cumulatively
 Manufacturing Facilities
 Main Watch & Jewellery plants in Hosur near Bangalore (India’s “Silicon
Plateau”)
 Watch assembly plants at Dehradun, Baddi, and Roorkee.
ECB plant in Goa; Jewellery-making facility at Dehradun
 Investment of US$150 million in 450,000 sq.ft. state-of-the-art
manufacturing facilities
 Owned by Tata: 25.17% and TIDCO: 27.88%
 Professionally managed by TATA group & an independent Board

2. OUR HERTAIGE-TATA GROUP
 Titan is a part of the TATA Group having a turnover of about
USD 30 bn, equivalent to over 2.5% of India’s GDP and having the biggest
market capitalization in India
 The Tata group is India’s largest employer in the private sector – 222,000+
employees across 85 companies
 The TATA group has achieved many Firsts for India:







First private sector Steel mill
First private sector Power utility
First luxury hotel (Taj)
First Airline (now Air India)
The World’s least expensive car (Tata Nano)
India’s largest software company (TCS)
India’s largest watch & jewellery mfgr (Titan)

3. HISTORY
1984
1991
1994
1996
2003
• The company was introduced on 26 July in Chennai.
• In 1991, a joint venture was set up in Goa for the manufacture of
electronic circuit blocks
• Company introduced Tanishq range of watches made of 18 caret gold.
• Introduction of new economy range of watches called sonata.
• Tanishq steps into a new segment in silver wear.

4. COMPANY PROFILE
Type: Public, Joint venture
 Industry: Luxury goods, accessories
Founded: 1987
Headquarters: Bangalore[1], India
Area served: Global
Key people: Bhaskar Bhatt, MD
Products: Watches, Jewellery, Eyewear &
Precision Engineering
Employees: 6,000
Parent: Tata Group
Tamil Nadu Industrial Development Corporation
Website: www.titanworld.com

5. Core products

6. WATCHES BUSINESS
 Being the world's fifth largest integrated watch manufacturer, Titan
Industries has created and sold more than a 100 million pieces the
world over.
 With a production rate of over 12 million watches per annum and a
customer base of over 100 million, Titan Industries owns
manufacturing and assembly operation centers in Hosur in TamilNadu,
Dehradun, Roorkee, Pant Nagar in UttarK hand and an Electronic
Circuit Boards (ECB) plant in Goa.
 Capturing the important market segments and the changing fashion
trends, Titan Industries has brought forth four core watch brands:
 • Titan is designed for the mid-premium segment
• Fastrack is crafted to fit the trendy fashion space with a focus on the
youth
• Sonata is created for the mass market and has emerged as India’s
largest selling watch brand
• Xylys is fashioned for the premium market, aiming at the high-end
connoisseur and new-age achiever

7. JEWELLERY BUSINESS
 Following the suit of time products, Titan Industries’
Tanishq has been India’s largest, fastest growing and most
popular jewellery brand.
 Tanishq offers a premium range of innovatively created
gold jewellery with an aesthetic use of diamonds and
precious, semi-precious stones in various hues. Arresting
designs in 22kt pure gold as well as platinum are among the
most admired products on the company’s list. Gold Plus
the recent retail plain gold jewellery offering, is specifically
created for semi urban and rural Indian market. The brand
offers gold jewellery, as well as unique designs crafted with
diamonds, American diamonds and other precious stones.

8. EYE WEAR BUSINESS
 Titan Eye+, the third major venture of consumer
business by Titan Industries, launched into the
organized eyewear segment in March 2007.
 under its Fastrack brand. Prescription eyewear
such as lenses and contact lenses is also part of the
range. Titan Eye+ offers frames, sunglasses, and
accessories of Titan Industries’ in-house brands as
well as other premium brands.

9. PRECISION ENGINEERING
BUSINESS
 Leveraging precision engineering core competencies
from watch making, Titan initiated a PRECISION
ENGINEERING DIVISION in 2002, catering to global
majors across industry verticals like aerospace,
automotive, oil & gas, engineering, hydraulics, solar and
medical instruments.
 With an investment of over $10 million, the setup has four
main business units
 Precision Engineering Components & Sub-Assemblies
(PECSA)
 Machine Building & Automation Solutions
 Tooling Solutions
 Electronic sub-assemblies

10. OUR BUSINESS
WATCH
JEWELLERY
EYE WEAR
PRECISION
ENGINEERING
CURRENTLY
MARKETING
OUR
PRODUCTS
IN 26
COUNTRIES
WITH A
LARGER
FOOT PRINT
IN THE
MIDDLE
EAST AND
ASIA
PACIFIC
REGIONS

11. OUR BRANDS
TITAN
SONATA
FASTRACK
XYLYS
TANISHQ
GOLD PLUS
TITAN EYEWEAR
ZOOP

13. The Five Year Story….Multiple Businesses, Brands & Geographies
200 STORES
IN INDIA
AND
PRESENCE
IN 17
COUNTRIES
2 DIVISIONS
3 PLANTS
WITH
2500
PEOPLE
Watches
Jewellery
TITAN
SONATA
TANISHQ
PRODUCTS
BRANDS
GEOGRAPHIES
UNITS
Watches
Jewellery
Sunglasses
Eyewear
Precision parts
TITAN
SONATA
FASTRACK
XYLYS
TANISHQ
GOLD PLUS
TITAN EYE +
500 STORES
IN INDIA
AND
PRESENCE
IN 26
COUNTRIES
10 SBUs
9 PLANTS
WITH
4500
PEOPLE

16. SWOT ANALYSIS
STRENGTH
 Wide portfolio of watches
 Parent company as Tata group
 World 5th largest watch manufacture
 Heavy financial support
WEAKNESS
 Very high price for jewellery
 Service centre are very rare
 In ability to enter it jewellery segment in south Indian
market

17. OPPURTUNITES
 To enter into electronic gadgets, market
THREAT
 South Indian jewellery market
 Entry of chiness watches in market
 It competitors like Sekio,Casio etc

18. BIGGER IS BETTER
TITAN
L
E
N
G
T
H
WATCH
JEWELLER EYEWEAR
Y
BAG
BELT
PRODUCT
S
SONATA
FAST
TRACK
NEBULA
RAGA
REGALIA
EDGE
TANSHIQ
FAST
TRACK
COMING
SOON
FAST
TRACK
WIDTH

19. MARKET POSITONNING OF TITAN
BRAND
PURCHASING
POWER(PRICE) RS.
CATEGORY
FAST TRACK
550-1430
YOUTH
EXCTA
545-1430
LOWER-MIDDLE
CLASS(OFFICE WEAR)
SPECTRA
650-1830
COMMON CLASS
ROYAL
960-2836
UPPER –MIDDLE CLASS
TITAN
2000-4000
LOWER-MIDDLE AND
UPPER CLASS
SONATA
350-900
LOWER- UPPER CLASS
RAGA
1420-4000
UPPER CLASS
BANDHAN
1675-8085
COUPLES
REGALIA
1725-7770
UPPER- LOWER-MIDDLE
CLASS
EDGE
4500-5200
BUSINEES CLASS
NEBULA
10000-45000
UPPER CLASS

20. CONCLUSION
 It seems as if it were only yesterday; but after two decades
of building relationships with our customers, adorning
them with elegant products and learning from all the
successes and failures that came our way, it is time to
pause, reflect and quietly celebrate. A time to remind
ourselves that our customers are always first.
 A time to honour the indispensable role of our people, our
business associates and suppliers, all of those who have
made it such a privilege for us to be in business.
Collectively, they have enriched our fabric and without
them we would not have been able to become

21. GROUP:-E
 DEEKSHA MAURYA
 SHALANI SHARMA