Search Engine Optimization (SEO)

May 2008 Dennis Deacon – [email_address]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Search Engine Optimization? ,[object Object],[object Object],[object Object],[object Object]

Then, what is Search Engine Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO vs. SEM & PPC SEO SEM/PPC Pros ,[object Object],[object Object],[object Object],[object Object],Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relevancy ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Workflow Keyword Research and Analysis Analyze Site for Crawl / Performance issues Implement Optimizations Monitor results Repeat as needed

Keywords ,[object Object],[object Object],[object Object],[object Object]

Keyword Discovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Discovery & Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which Keywords to Use? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organize Site/Content in Themes ,[object Object],[object Object],[object Object],[object Object]

How Search Engines obtain content ,[object Object],[object Object],<a href=http://www.mysite.com/>

The “PacMan” Metaphor Content Meta Data Links Theme

Search Engine Bot ,[object Object],[object Object],[object Object],[object Object],[object Object]

Controlling Robots - Robots.txt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Controlling Robots - Robots Meta Tag ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Crawling Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Crawling Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Crawling Issues G o o g l e

Search Engine Crawling Issues ,[object Object],In browser, view source to view code bloat Code used to display page vs. Content that is displayed (X)HTML + attributes & CSS (embedded & inline) & JavaScript vs. Text & Images vs.

Search Engine Indexing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bruce Clay Search Engine Relationship Chart

Google Sitemaps ,[object Object],[object Object],[object Object]

Implementing Optimization ,[object Object],[object Object],[object Object]

Domain / Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page <title> ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page <title> ,[object Object],[object Object],[object Object]

Page <title> ,[object Object],[object Object]

Page META Description & Keywords ,[object Object],[object Object],[object Object],[object Object]

Use the Description to persuade Glacier Bay Highlights - Alaskan Glacier Bay Cruise Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's ... www.sunstonetours.com/alaska/itins/cw_ GlacierBay Highlights.asp - 32k - Cached - Similar pages < title>Glacier Bay Highlights - Alaskan Glacier Bay Cruise </title> <meta name="description" content="Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's Inside Passage. Experience the true meaning of wonder in the soaring sanctuary of Glacier Bay National Park."> <meta name="keywords" content="glacier bay, short cruises, glacier bay alaska, glacier bay cruise, glacier bay national park, cruise west cruises, cruise west alaska"> =

Content / Body Text ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HTML Headings <h#> ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emphasizing Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Images ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Inbound Link Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Link Building Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s linking to you ,[object Object],[object Object],[object Object]

Other Optimization Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Base / Products Search / OneBox

Analyze/Monitor your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Catch this and like videos at http://www.youtube.com/user/m0serious

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Search Engine Optimization (SEO)

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