Maximize Your Social Media Resources
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Maximize Your Social Media Resources
- 1. MAXIMIZE YOUR SOCIAL MEDIA RESOURCES By Betsy A. Decillis, Betsy A. Decillis Consulting, LLC
- 2. What are we going to accomplish? • Who am I? • Shared versus owned content • A Day in Betsy’s Life • Content & Organizing It • Questions
- 3. Betsy A. Decillis is…
- 4. Betsy A. Decillis is…
- 5. Owned Content vs. Shared Content • Owned content is any content that you host. For an example, a blog. • Shared content is any content that lives on a social network. • You want to strive to have owned content as your base, since you control it.
- 6. Owned Content – What does this really mean? Get your website in order before you even think about social media.
- 7. And what about shared content? Do no more than what you can reasonably do while also keeping up your website.
- 8. What do I do? Before anything else, I check each social network to see if anyone has responded and reply as needed.
- 10. Feedly
- 11. What should be in your feed? • Social media blogs • Ambassador blogs • Blogs you are courting • Competitor blogs
- 14. Schedule Buffer
- 15. Only Schedule Twitter • Facebook wants you on Facebook when you post. • Even when you schedule in Facebook, your reach will be hurt. • Things go wrong.
- 16. What should your schedule look like? • Check your Facebook and Twitter analytics. • In addition to demographics, both tell you when your fans are on. • Experiment with what will accommodate your fans and your personal schedule.
- 17. Discovery Days • This is when you spend time in your area as a tourist. • Take pictures when you’re out and about. • Ask about relevant upcoming specials. • Show your face and create partners.
- 20. Write about what you love
- 21. Check your site’s search history Via The Bloggess
- 22. Newsjacking
- 24. Promote your content The first step in promoting your content is optimizing it.
- 25. Promote your content The first step in promoting your content is optimizing it.
- 26. Promote your content Don’t let it just sit there. Move it yourself. • Ask an open-ended question when posting the link. • Tag relevant organizations and hashtags. • Put money behind it.
- 27. Promoting your content • Message interested parties • Ambassadors • Partners • Bloggers • Make sure it’s relevant and don’t spray & pray.
- 28. Promote your content • Strategic follows and sharing • There are lots of accounts out there that have the audience you want. They are not necessarily your direct competition. • Make the first move by following them, sharing their content and conversing with them. • They will be more likely to share your content when you ask.
- 29. Questions?
- 30. THANK YOU! Betsy A. Decillis Betsy A. Decillis Consulting, LLC betsy@badconsultingllc.com For more resources, go to http://bit.ly/BADinTN