Advertising Agency

Role of Advertising agency and other marketing communication organization

Organization of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Advertisers (Clint)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agency

[object Object],[object Object],[object Object],[object Object],Media organizers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing communication specialist

[object Object],[object Object],[object Object],Collateral services providers

Organizational Structure of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Procter & Gamble uses the brand management system

Basic function of manager in centralized system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Client Organization For IMC The Centralized System

Decentralized system or brand mangt. system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In-house system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

No Fear uses an in-house agency Source: Courtesy No Fear.

Role of Advertising Agency ,[object Object],[object Object],[object Object],[object Object]

Reasons for using an outside Agency ,[object Object],[object Object],[object Object],[object Object]

4 Types of Agencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Typical Full-Service Agency Organization

2.Account services ,[object Object],[object Object]

3.Marketing services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4.Creative services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some more types of services ,[object Object],[object Object],[object Object],[object Object]

Agency Compensation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example of the Commission System

Why Agencies Lose Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Agencies Gain Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Awards competitions are a way for agencies to build their reputation

A promotional agency advertises its services

Advertising Agency

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Advertising Agency