The document traces the history of social media and interaction online from the 1960s to the present. It discusses the evolution of technologies like internet forums, instant messengers, social networks sites like Friendster, Myspace and Facebook. It notes that while social media is not a magic bullet, interacting and helping people online can provide good returns. The key is focusing on quality interactions over simply collecting contacts.

1. Return on Interaction Is the new ROI Twitter: amanda_hill FB: TheSocialMediaCafe

2. Social Media is NOT new… 1960s the internet was born but... It took until... 1991 the birth of the worldwide web as we know it April 6thpublicly available C.1994/5 Private Internet Service providers started evolving like Usenet and a new social etiquette or netiquete evolved to combat the first anti-social behaviour of “flaming” 1988 the fore-runner to twitter... UNIX based Internet Relay Chat which was created by JarkkoOikarinen. It broke the news of the Soviet Coup attempt during the Gulf War news blackout and # tags denoting trends or things to watch were started. People kept permanently logged in and shared files & info. Twitter: amanda_hill FB: TheSocialMediaCafe

3. We started interacting… Late 90s message boards & internet forums became popular 1996 Instant Messenger was created by four Israeli technologists for personal pcs this was developed further by AOL - Emoticons (expressions), avatars (representations of you) and abbreviations such as A/S/L (age, sex, location) came in to fashion 1997 1st Social Networking Site went live – Six Degrees 1998 Ecademy launched - still going 13 years later June 1999 Napster went live sharing rave raged until the site was shut down and forced to remove copyrighted material Twitter: amanda_hill FB: TheSocialMediaCafe

4. In the beginning… 2002 Friendster attracted 115 million followers 2004 – 2006 My Space followed creating it’s 100 millionth account on August 9th 2006 but was eclipsed in.. 2007 by Facebook which has built up over 600 million users since it’s launch by Harvard students in February 2004 sharing pictures, files, statuses and gossip and have over 50% actively logging in sharing of 5 billion links Twitter publicly in July 2006 with it’s virgin tweet sent internally on March 21st 2006 by one of the founders Jack Dorsey with now over 200 million users Twitter: amanda_hill FB: TheSocialMediaCafe

5. Social Media is NOT a Magic Bullet But it doesn’t stop people shooting Twitter: amanda_hill FB: TheSocialMediaCafe

6. And there will be casualties… Usually your time… Twitter: amanda_hill FB: TheSocialMediaCafe

7. So let’s get armed… Actually…. I prefer something subtler Twitter: amanda_hill FB: TheSocialMediaCafe

8. Try firing an arrow… & spread some love… Twitter: amanda_hill FB: TheSocialMediaCafe

9. But not like this… Twitter: amanda_hill FB: TheSocialMediaCafe

10. Try helping people… For best dividends… Twitter: amanda_hill FB: TheSocialMediaCafe

11. It’s NOT about telephone numbers.. Think of these simple rules… 1. Will they know who you are if you call? 2. Do you know their first name… 3. More importantly do they know yours.. 4. Will they happily take your call…? 5. A telephone number is for dialling… not collecting Return on Interaction is the new ROI Twitter: amanda_hill FB: TheSocialMediaCafe