Summary of ideas from interview with Moe Abdou of 33Voices.com

1. PRESENTS
10 Inspirational Moments:
DEBRA
KAYE

2. Global innovation and trends
expert specializing in brand
strategy and innovation
for consumer businesses.
Contributor to Fast Company.
Board member of Count Me In,
an organization dedicated
to helping women-owned
businesses grow and prosper
Click to preview on Amazon
.com/Debra-Kaye

3. Insight #1
We’re entering the
personal communication age –
MAKE YOUR CONNECTIONS
PERSONAL
.com/Debra-Kaye

4. Insight #2
The best brands are personalities -
What personality does yours have?
.com/Debra-Kaye

5. Insight #3
No single piece of information
is ever important –
it’s the repeated patterns
that truly matter
.com/Debra-Kaye

6. Insight #4
Instead of trying to change one’s behavior –
try fitting into their existing patterns
.com/Debra-Kaye

7. Insight #5
Pick the one thing that’s
truly different about your product,
make it stand out and
let it define your packaging
.com/Debra-Kaye

8. Insight #6
The brand magic happens
when you move people –
CONNECT EMOTIONALLY
(0.55m) Debra discusses the impact of making your brand connect emotionally
.com/Debra-Kaye

9. Insight #7
People’s habits don’t change very fast
and rarely do trends last –
don’t let your brand be a fad
.com/Debra-Kaye

10. Insight #8
Question everything –
it’s the surest path
towards innovation
.com/Debra-Kaye

11. Insight #9
When you lose your brand rigidity,
you’ll see innovation
evolve at the edges
.com/Debra-Kaye

12. Insight #10
Be a great observer –
it’s the only way SEE
what others are missing
.com/Debra-Kaye

13. Really reflect...
...tcefler yllaeR
What personality does
your brand stand for?
.com/Debra-Kaye

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