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Covert Job Searching
      While Still Employed



Deborah Smith is a Social Media Marketing Consultant and certified
LinkedIn Instructor who has conducted LinkedIn Training Workshops for
major Law Firms, Banks, Universities and Industry organizations. As a
sought after Social Media professional, Deborah provides public and private
training, consulting and coaching on developing winning strategies and
tactics for Blogs, Facebook, Twitter and LinkedIn.
#1 Truth In Getting Hired
• Computers don't hire people.
                      People Hire People.
• The number one source of new employees for
  corporations in the US is employee referrals.
          » Not job boards.
          » Not corporate career sites.
          » Not newspapers.
          » Not staffing firms or third party recruiters.
          » And, not job fairs.

                                                            2
What is the #1 Way You Can Connect With
Colleagues, HR Professionals and Recruiters?
Why Linkedin?
February 2012: Forbes Magazine Reported a huge jump in revenues
from LinkedIn’s recruiting services making the company the fastest
growing public provider of corporate recruiting solutions.

Majority of HR Professionals and Recruiters report LinkedIn as their
#1 solution for recruiting passive job seekers.
                  What kind of first impression are you making?

Recruiters Use Google to Source Leads.
               Google loves LinkedIn Profiles.

LinkedIn is becoming more and more accepted as a means to
connect professionally.
               Are you accessible?



                                                                       4
Your Strategy
• Look Great: Profile
  Development/Optimization
• Start Networking: Network Building– Big vs.
  Small
• Proactive Job Research and Connecting



                                          5
Profile
  Development
Your First Impression
                        6
Now I understand exactly why so many
candidates are in transition so much longer
 than necessary. Their profiles completely
                  “stink.”




               From “How Recruiters Search Using LinkedIn & What We Look For”

                                                                         7
Your LinkedIn Profile
Is Your First Impression
Not a resume,
Keep it Conversational

How Can You Help The Person
Reading Your Profile?

Focus on KEYWORDS that
employers, customers, clients
would use.



                                8
Optimizing Your Profile
                                                                                   Headshot, close up,
                                                                                   looking out


                                                                                   Most important
                                                                                   keywords. Do not
                                                                                   make them too
                                                                                   broad.




Insider Tip: “For me its about keywords. I normally am looking at titles, and
keywords and locations based on particular project I may be working on. I will
utilize connection, groups . On Linkedin its about connection so the larger your
network and direct connections, group connections etc. the better the chance of
being found.“ HR Professional
                                                                                                 9
Profile - Top Area
Summary of information from
Down Below
Web site(s)
 - You get 3 Web URL’s
 - Company Web site
 - Sub-pages
 - Blog
 - Customize the Label
Twitter Name/LINK

Create a Personalized Public
Profile URL



                                              10
Summary and Specialties

Summary Section
2,000 characters allowed (2/3 page)
  – Official Info about the company
  – Company specialties – products, services,
    industries, geographies
  – Territories serviced
  – Info about you and your role
  – What makes you special?

Specialties Subsection
 – 500 characters available
 – List keywords using commas and/or
    bullets (ACRONYMS are OK)




                                                11
Recommendations Add Credibility




                                  12
Settings                You Get There
                        from Here




           Covert Tip




                                   13
Who can see your activity feed?



                                Everyone
                           Everyone
                           Network Network
                                Your
                                Your Connections
                           Connections
                           Only Me You
                                Only




Covert Tip: Do not trust LinkedIn’s privacy settings. Best
Practice: Do not share anything you do not want to get back to
your employer. Do not participate in groups that will identify
you as a job seeker.                                             14
Do You Want to Be Anonymous?




Covert Tip: When researching people you
may want to connect with about a job,
Anonymous may be a good option or not.
                                          15
What Do You Want Non-LinkedIn Users to See?




          Covert Tip: Let it all hang out
                                            16
Building Your Network


                        17
Quantity vs. Quality

• Why a Big Network?

  – Larger pool of 2nd and 3rd Tier Connections
  – A greater chance of having a common
    connection
  – More respect, sought after
  – Who to Connect With:
     – Family, Friends, Alumni, Colleagues



                                                  18
Beware of LinkedIn’s      “Gotcha’s”
  LinkedIn gives you 3,000 Invitations
       Lifetime supply
  “I Don’t Know” – the Dreaded IDK
       5 IDK’s restricts your account!
  Account Restricted?
       E-Mail
       Request re-instatement
Making Connections Through Groups




                                    20
Group Activity

Anything you post in an Open Group will show up in your activity feed to
all of your connections.

If you post in a Closed Group (padlock icon next to the Group name)
then only fellow Group members will be able to see the information (it
will not show in your activity feed that is visible to your connections).



                                Covert Tip
                                Do not join the almost 25,000 “Job
                                Searching” Groups

                                Join Industry related groups. Many of
                                these groups will have “Job” postings.

                                                                            21
Researching Jobs and Companies


                                 22
Searching Jobs on LinkedIn

                    Use Advanced
                    Search

                    Search Under
                    Keywords

                    Location

                    LinkedIn will
                    indentify your
                    contacts that are
                    connected to the
                    job poster.

                    Ask for an
                    introduction.
Researching Companies
                                                              Covert TIP


                                                             “ A search could reveal
                                                             your 1st degree and
                                                             2nd degree contacts
                                                             who are current or past
                                                             employees, employees
                                                             that share similar
                                                             groups, like
                                                             professional trade
                                                             groups, and alumni
                                                             organizations.




Covert Tip: If you know a position is open at a certain company
or you want to work for a certain company, use LinkedIn to
research who the key people are that you need to connect with.
                                                                            24
Following a Company
                      Choose
                      what
                      notifications
                      to receive &
                      when




                             25
Using Advanced Search Techniques




                                   26
Search HR Professionals for Specific
Industries and Companies
                        Search HR AND
                        “Human Resources”

                        Industry:
                        Pharmaceuticals

                        Results will provide
                        leads for you to
                        investigate. Join the
                        groups that these
                        individuals are members
                        of.
Keyword Searching




                    28
29
Getting More Help




                    30
Your Next Steps

   1. Complete and Optimize Your Profile

   2. Build Your Network of Connections

   3. Become Highly Visible Contributor, Be Helpful, Get
      Noticed

   4. Add Your LinkedIn URL to your Email Signature and
      Business Cards




                                                           31
Deborah Smith
         Social Media Consulting



  Facebook.com/SocialMedia4Business
     Linkedin.com/in/deborahleesmith

For Tips on using Social Media subscribe to
                  my blog
        www.DeborahLSmith.com
               732-966-7450


                                              32

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Using LinkedIn for Covert Job Searching

  • 1. Covert Job Searching While Still Employed Deborah Smith is a Social Media Marketing Consultant and certified LinkedIn Instructor who has conducted LinkedIn Training Workshops for major Law Firms, Banks, Universities and Industry organizations. As a sought after Social Media professional, Deborah provides public and private training, consulting and coaching on developing winning strategies and tactics for Blogs, Facebook, Twitter and LinkedIn.
  • 2. #1 Truth In Getting Hired • Computers don't hire people. People Hire People. • The number one source of new employees for corporations in the US is employee referrals. » Not job boards. » Not corporate career sites. » Not newspapers. » Not staffing firms or third party recruiters. » And, not job fairs. 2
  • 3. What is the #1 Way You Can Connect With Colleagues, HR Professionals and Recruiters?
  • 4. Why Linkedin? February 2012: Forbes Magazine Reported a huge jump in revenues from LinkedIn’s recruiting services making the company the fastest growing public provider of corporate recruiting solutions. Majority of HR Professionals and Recruiters report LinkedIn as their #1 solution for recruiting passive job seekers. What kind of first impression are you making? Recruiters Use Google to Source Leads. Google loves LinkedIn Profiles. LinkedIn is becoming more and more accepted as a means to connect professionally. Are you accessible? 4
  • 5. Your Strategy • Look Great: Profile Development/Optimization • Start Networking: Network Building– Big vs. Small • Proactive Job Research and Connecting 5
  • 6. Profile Development Your First Impression 6
  • 7. Now I understand exactly why so many candidates are in transition so much longer than necessary. Their profiles completely “stink.” From “How Recruiters Search Using LinkedIn & What We Look For” 7
  • 8. Your LinkedIn Profile Is Your First Impression Not a resume, Keep it Conversational How Can You Help The Person Reading Your Profile? Focus on KEYWORDS that employers, customers, clients would use. 8
  • 9. Optimizing Your Profile Headshot, close up, looking out Most important keywords. Do not make them too broad. Insider Tip: “For me its about keywords. I normally am looking at titles, and keywords and locations based on particular project I may be working on. I will utilize connection, groups . On Linkedin its about connection so the larger your network and direct connections, group connections etc. the better the chance of being found.“ HR Professional 9
  • 10. Profile - Top Area Summary of information from Down Below Web site(s) - You get 3 Web URL’s - Company Web site - Sub-pages - Blog - Customize the Label Twitter Name/LINK Create a Personalized Public Profile URL 10
  • 11. Summary and Specialties Summary Section 2,000 characters allowed (2/3 page) – Official Info about the company – Company specialties – products, services, industries, geographies – Territories serviced – Info about you and your role – What makes you special? Specialties Subsection – 500 characters available – List keywords using commas and/or bullets (ACRONYMS are OK) 11
  • 13. Settings You Get There from Here Covert Tip 13
  • 14. Who can see your activity feed? Everyone Everyone Network Network Your Your Connections Connections Only Me You Only Covert Tip: Do not trust LinkedIn’s privacy settings. Best Practice: Do not share anything you do not want to get back to your employer. Do not participate in groups that will identify you as a job seeker. 14
  • 15. Do You Want to Be Anonymous? Covert Tip: When researching people you may want to connect with about a job, Anonymous may be a good option or not. 15
  • 16. What Do You Want Non-LinkedIn Users to See? Covert Tip: Let it all hang out 16
  • 18. Quantity vs. Quality • Why a Big Network? – Larger pool of 2nd and 3rd Tier Connections – A greater chance of having a common connection – More respect, sought after – Who to Connect With: – Family, Friends, Alumni, Colleagues 18
  • 19. Beware of LinkedIn’s “Gotcha’s” LinkedIn gives you 3,000 Invitations Lifetime supply “I Don’t Know” – the Dreaded IDK 5 IDK’s restricts your account! Account Restricted? E-Mail Request re-instatement
  • 21. Group Activity Anything you post in an Open Group will show up in your activity feed to all of your connections. If you post in a Closed Group (padlock icon next to the Group name) then only fellow Group members will be able to see the information (it will not show in your activity feed that is visible to your connections). Covert Tip Do not join the almost 25,000 “Job Searching” Groups Join Industry related groups. Many of these groups will have “Job” postings. 21
  • 22. Researching Jobs and Companies 22
  • 23. Searching Jobs on LinkedIn Use Advanced Search Search Under Keywords Location LinkedIn will indentify your contacts that are connected to the job poster. Ask for an introduction.
  • 24. Researching Companies Covert TIP “ A search could reveal your 1st degree and 2nd degree contacts who are current or past employees, employees that share similar groups, like professional trade groups, and alumni organizations. Covert Tip: If you know a position is open at a certain company or you want to work for a certain company, use LinkedIn to research who the key people are that you need to connect with. 24
  • 25. Following a Company Choose what notifications to receive & when 25
  • 26. Using Advanced Search Techniques 26
  • 27. Search HR Professionals for Specific Industries and Companies Search HR AND “Human Resources” Industry: Pharmaceuticals Results will provide leads for you to investigate. Join the groups that these individuals are members of.
  • 29. 29
  • 31. Your Next Steps 1. Complete and Optimize Your Profile 2. Build Your Network of Connections 3. Become Highly Visible Contributor, Be Helpful, Get Noticed 4. Add Your LinkedIn URL to your Email Signature and Business Cards 31
  • 32. Deborah Smith Social Media Consulting Facebook.com/SocialMedia4Business Linkedin.com/in/deborahleesmith For Tips on using Social Media subscribe to my blog www.DeborahLSmith.com 732-966-7450 32