The document discusses various techniques for visual merchandising and environmental design including the use of color schemes, mannequins, lighting, sound, themes, display windows, materials, props, signage, backgrounds, and point of purchase displays. It emphasizes creating an immersive consumer experience through visual storytelling and illusion. The goal is to make shopping an artistic experience and bring art into people's lives.

1. CONTEMPORARY VISUAL MERCHANDISING & ENVIRONMENTAL DESIGN

2. THE NAME OF MY THEME IS A
MUSICAL NOTE OF ROSE
JEWEL S. MY PRESENTATION
IS INSPIRED BY A CARNIVAL OF
COLORS AND HOW THE BODY IS
SHAPED AND WRAPPED IN
ILLUSORY IMAGINATION. THE
VINTAGE LACE, TULLE.
BALLET EFFECTS AND COLORS
EMULATE A DANCE OF
EXPRESSIONISM OF A PARTY.
THE FEELINGS ARE ABOUT
LETTING GO WHILE
ALLOWING THE EYE TO
EXPLORE THE INNER - SELF
AND THE ARTISTRY BEHND THE
SCENES BY APPLYING IT TO
THE FEELINGS OF THE WORLD.
IT IS ABOUT THE EXPRESSION
OF WANTING LIFE TO BE ART
RATHER THAN MAKING LIFE
ART.

3. PLANNING AND DEVELOPING VISUAL PRESENTATIONS

4. THE ILLUSIONAL REFLECTION OF A COLOR WHEEL
SCHEME:FUNDAMENTAL CONCEPTS & APPLICAQTIONS

8. MANNEQUINS AND OTHER HUMAN FORMS

12. LIGHTING: DRAMATIZING THE SELLING FLOOR AND DISPLAY AREAS

16. SOUND USAGE

21. THEMES AND SETTINGS FOR WINDOWS AND INTERIORS

25. DISPLAY WINDOWS AS SETTINGS FOR “CONSUMER THEATRE”

30. MATERIALS, PROPS AND TOOLS OF THE TRADE

39. PRINCIPLES OF DESIGN

40. DISPLAY PROPS

42. SIGNAGE: THE TOOL THAT TELLS A STORY

47. BACKGROUND THEMES FOR INTERIOR DISPLAY

52. POINT OF PURCHASE DISPLAYS

57. STOREFRONT AND WINDOW STRUCTURE

60. FINALE – CREATIVITY UNLEASHED