2. what is social networking? Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
16. facebook Over 500 million active users, HALF log on every day 61% of users are over 35 62% earn at least $60,000 Second most popular website in U.S. People have Profiles; Businesses have Pages
21. advertising Can promote website or Facebook pages, events, applications and groups Daily budget Schedule Target audience Location Demographics Likes and interests Connections
22. linkedin Over 85 million members 71% are over 35 years old 69% earn at least $60,000 48% have attended college 37th largest website in U.S.
28. advertising As low as $10 per day Target audience Geography Industry Job function
29. twitter Over 175 million registered users Over 100 million tweets sent every day 30% of users earn over $100,000 24% are 35-49 49% have some college education
31. youtube Over 2 billion videos watched every day 36% are 18-34 years old 29% earn over $100,000 13% have attended graduate school 4th largest website in the U.S. “90% of Internet traffic will be video by 2012” (Nielsen)
34. blogging At least 150 million blogs 25% of bloggers are 25-34 years old 29% are 35-44 years old 21% are 45-54 years old 50% post 1-3 times a week 67% of bloggers are men
