Alliance of Professional Women - Social Networking Presentation
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Alliance of Professional Women - Social Networking Presentation
- 1. Social Networking...Gaining Credibility with LinkedIn, Facebook &Twitter
- 2. The Numbers LinkedIn 70+ million users Facebook 400 million active users, HALF log on every day Twitter Over 105 million registered users
- 3. Who is Online? 46% of American adult Internet users have a profile on an online social network site 61% of people with online profiles have annual household incomes of more than $50,000 45% of people with online profiles are college graduates 54% female, 46% male 28% use social networking to make new business or professional contacts and/or promote themselves or their work ~ Pew Internet & American Life Project Survey
- 4. Whoâs Online? Income at least $75,000 Twitter 30% Facebook 33% LinkedIn 46% Google Ad Planner Data, April 2010
- 5. Whoâs Online? At least 35 years old Twitter 62% Facebook 62% LinkedIn 77% Google Ad Planner Data, April 2010
- 6. Whoâs Online? Bachelor Degree or Higher Twitter 30% Facebook 26% LinkedIn 52% Google Ad Planner Data, April 2010
- 7. Why? Word of mouth on steroids!!
- 8. Itâs All About⊠Relationships, Relationships, Relationships!
- 9. Tips & Techniques Donât be one-dimensional Be a resource Combine professional & personal posts Donât let people forget you Grammar, spelling and punctuation DO count! Do not ever lie, swear, tell bad jokes and so on Watch posting too much religion or politics Do not ever post something you donât want âsomeoneâ else to see Remember that nothing is totally private
- 10. Research your options Set-up account User name Profile/Bio Photo Find friends and associates Lurk to get used to format Start posting! Getting Started!
- 12. LinkedIn Groups
- 14. Facebook Fan & Group Pages
- 19. Time Management
- 20. Is It Worth It? YES!!
- 25. Contact Info Deborah Krier (303) 594-8930 deb@debkrier.com www.debkrier.com debkrier.wordpress.com These slides can be found at: www.slideshare.net/debkrier ©2010, Wise Women Communications, LLC; unless otherwise noted.
Hinweis der Redaktion
- Do you want to reach any of these people?
- ADD VALUEQuality vs. Quantity â donât over-message or have too many friendsIn Twitter, thank those who retweet youDonât have multiple âtweetsâ for one messageBe professional â good grammar and punctuationYou never know who will read your messageKey is to build relationshipsPosition yourself as an expert
- Options: why are you doing this? Any specialty groups you could join?Intuitive user name, not something made up that most people wonât knowAs much profile and bio information as possible â SHOW why they should get to know youCurrent photo â preview how it will lookResearch friends; donât accept everyonePlan your strategy, including how much time per day/week youâll spend updating, reading and so on. Can be addictive!Continue to look for new and better resourcesRemember that this is only ONE resource that you should be using for promoting your business or self
- Always research others. In LinkedIn, look at work history and their connections. OK not to connect with them if it doesnât make sense.Research appropriate groups to join.
- Always research others. In LinkedIn, look at work history and their connections. OK not to connect with them if it doesnât make sense.Research appropriate groups to join.
- Great example of what current or potential employers or clients would see if they searched for you.If they have their own Facebook account, they would see much moreCan be made private â carefully review and personalize privacy settingsMonitor pictures others may have of you on their pagesAlso has useful (and not useful, but fun) groupsCassie example
- Great example of what current or potential employers or clients would see if they searched for you.If they have their own Facebook account, they would see much moreCan be made private â carefully review and personalize privacy settingsMonitor pictures others may have of you on their pagesAlso has useful (and not useful, but fun) groupsCassie example
- Only see my posts, not posts from people I followCan be made private, but less flexible than FacebookReply to someone Tweet â but others can seeRetweet â âforwardingâ someoneâs Tweet to your followersDirect message = private communicationHashtag (#) â grouping of tweets about subjectShorten URLs to post