2. General Information
Type of Product
Fried potatoes
Brand
Pringles
Campaign Name
“once you pop, the fun don’t stop”
3. Creative briefing
• Target audience:
• All people who is able to eat the
product
• Desired positioning:
• To move people´s wish to eat more of
the product
• Key promise or benefits:
• pop of flavor on every bite they take
4. Message analysis
• What does it say?
• The pop will bring you fun when eating it
• How is it said?
• By advertising campaigns
• Whom is it addressed to?
• Everyone
• When is it said?
• Every day of the campaign
• Where is it said?
• Publicity internet and tv