How to Get Key Influencers & Celebrities Asking to Be On Your Web Show Using Google+ Hangouts on Air This Presentation Will Cover 10 Steps to Celebrity: G+ Hangouts on Air 15 Minutes + 10 minutes Q&A 30 Point Font Thank you Guy Kawasaki! 1 – Dream Big, Start Small Think about the group of people you most want to help, prioritize niches (September) wanted to help everyone! Multi-format & weekly show planned Propose multiple categories, but channel energies to subjects where successful Focusing efforts on #SparkleSOS Book Authors & Publishers, monthly show 2 – Expect to Iterate A refined process grows your audience Expect to start off crappy Execute & iterate to work out the kinks Started with QSR / resto: not good tech Tried “Hangouts” Hangout: DISASTER Tried “Twitter” Hangout: so/so attendees Have been beating to pulp #SparkleSOS tweetchat, still working to make it work 3 – Pre & Taping Promotions Twitter is a much more known network Pre-promotion & connection with likely interested people / biz orgs During - Interns assigned to: tweet out live quotes on #SparkleSOS hashtag ask live audience Q’s on HoA Leverage “newness” of G+ & HoA 4 – Creating Audience Like TV, most audience comes AFTER live taping event Optimize video with keywords / SEO Introduce speakers & guests before “live” taping begins Select 10 people (including hosts & special guests), for ON Hangout video who are most excited & connected 5 – Share Video w/Open Mind Shared to: APE Author, Publisher, Entrepreneur Community Page on Google+ 6 – Optimize the Video Send celebrity Hangouts video to other celebrities & ask them to participate Dorie Clark (HBR / Forbes writer) joined us on Chris Guillebeau early Mike Michalowicz said “yes” to guest spot, day before Guy Kawasaki live YouTube G+ video search engine: Keywords, category selection, links Leverage Google SEO / SERPs 7 – Post Taping Marketing Share your video In gmail/email to potentially interested audience / fans of subject Provide everyone on the Hangout with live YouTube embed code & invite to post video to their own communities Celebrity guests also likely to post to their own large blogs / communities 8 – Follow Up, Ass Kisser! Follow up with video & embed link by email to participants, ppl who missed it Share video with their email list Ask for a review quote of the show Invite them back to the panel Ask if they know anyone else who would be a fit for the show Review their book; drop in link on Amazon review to video of Hangout Solicit Positive Feedback 9 – Leverage the Opportunity Google+ Hangouts on Air are NEW to most people You’re likely 1st asking for G+ HoA Teaching the experts something new Next – available to #Sparkle sponsors: Social Media Camp Victoria May Mari Smith Intensive San Diego April Social Media Marketing World in SD 10 – Repeat the Process #SparkleSOS Apr Book Authors & Publishers: Mi

1. How to Get Key Influencers &
Celebrities Asking To Be on
Your Web Show
Using Google+ Hangouts on Air
Debbie Horovitch
Social Sparkle & Shine
@Sparkle_Agency
@Sparkle_Agency

2. This Presentation Will Cover
• 10 Steps to Celebrity: G+ Hangouts on Air
• 15Minutes + 10 minutes Q&A
• 30 Point Font
– Thank you Guy Kawasaki!
@Sparkle_Agency

3. Guy Kawasaki & Shawn Welch
APE: Author, Publisher, Entrepreneur –
How to Publish a Book
@Sparkle_Agency

4. Chris Guillebeau
The $100 Startup
@Sparkle_Agency

5. Dorie Clark
Reinventing You
@Sparkle_Agency

6. Will Weinraub - LiveNinja.com
CEO & co-founder
@Sparkle_Agency

7. 1 – Dream Big, Start Small
• Think about the group of people you
most want to help, prioritize niches
– (September) wanted to help everyone!
– Multi-format & weekly show planned
• Propose multiple categories, but channel
energies to subjects where successful
– Focusing efforts on #SparkleSOS Book
Authors & Publishers, monthly show
@Sparkle_Agency

8. 2 – Expect to Iterate
• A refined process grows your audience
• Expect to start off crappy
– Execute & iterate to work out the kinks
– Started with QSR / resto: not good tech
– Tried “Hangouts” Hangout: DISASTER
– Tried “Twitter” Hangout: so/so attendees
– Have been beating to pulp #SparkleSOS
tweetchat, still working to make it work
@Sparkle_Agency

9. 3 – Pre & Taping Promotions
• Twitter is a much more known network
– Pre-promotion & connection with
likely interested people / biz orgs
– During - Interns assigned to:
• tweet out live quotes on
#SparkleSOS hashtag
• ask live audience Q’s on HoA
– Leverage “newness” of G+ & HoA
@Sparkle_Agency

10. 4 – Creating Audience
• Like TV, most audience comes AFTER live
taping event
– Optimize video with keywords / SEO
– Introduce speakers & guests before
“live” taping begins
– Select 10 people (including hosts &
special guests), for ON Hangout video
who are most excited & connected
@Sparkle_Agency

11. 5 – Share Video w/Open Mind
Shared to:
APE Author, Publisher,
Entrepreneur
Community Page on
Google+
@Sparkle_Agency

12. 6 – Optimize the Video
• Send celebrity Hangouts video to other
celebrities & ask them to participate
– Dorie Clark (HBR / Forbes writer)
joined us on Chris Guillebeau early
– Mike Michalowicz said “yes” to guest
spot, day before Guy Kawasaki live
– YouTube G+ video search engine:
Keywords, category selection, links
@Sparkle_Agency

13. Leverage Google SEO / SERPs
@Sparkle_Agency

14. 7 – Post Taping Marketing
• Share your video
– In gmail/email to potentially
interested audience / fans of subject
– Provide everyone on the Hangout with
live YouTube embed code & invite to
post video to their own communities
– Celebrity guests also likely to post to
their own large blogs / communities
@Sparkle_Agency

15. 8 – Follow Up, Ass Kisser!
• Follow up with video& embed link by
email to participants, ppl who missed it
– Share video with their email list
– Ask for a review quote of the show
– Invite them back to the panel
– Ask if they know anyone else who
would be a fit for the show
– Review their book; drop in link
on Amazon review to video of
Hangout
@Sparkle_Agency

16. Solicit Positive Feedback
@Sparkle_Agency

17. 9 – Leverage the Opportunity
• Google+ Hangouts on Air are NEW to most
people
– You’re likely 1st asking for G+ HoA
– Teaching the experts something new
– Next – available to #Sparkle sponsors:
• Social Media Camp Victoria May
• Mari Smith Intensive San Diego April
• Social Media Marketing World in SD
@Sparkle_Agency

18. 10 – Repeat the Process
#SparkleSOS Apr Book Authors & Publishers:
Mike Michalowicz
@Sparkle_Agency

19. #SparkleSOS
Available for Sponsorship &
White-Label G+ HoA Show Producing
@Sparkle_Agency

20. For a limited time, schedule a free 30
min meeting with Debbie Horovitch
about your Google+ Hangouts on Air
on LiveNinja.com
@Sparkle_Agency

21. Connect With Your #Sparkle
Debbie Horovitch
UX/IA Partners 26Mondays
Interns Patrycja Wygnal & Matt Alexander
@Sparkle_Agency
http://theSparkleAgency.com
debbie@theSparkleAgency.com
416-553-2157
@Sparkle_Agency

22. Even SM “Wastelands”…
@Sparkle_Agency

23. Who is Social Sparkle & Shine
• Advertising, marketing & PR experience since 1996
• Social media consulting & training since 2008
• Clients include job seekers, professionals, small
business, media channels, large business, not for
profits & government organizations, globally
• Speaking & training programs available
• SEO Optimized guest blog posts available
• Relevant guest blogs accepted & promoted
• #HappinessTrain Mental Health Awareness Campaign
• #SparkleSOS Book Authors & Publishers – monthly
Google+ Hangouts on Air (web TV show)
• Social Media Mastermind
@Sparkle_Agency