1. Social Sparkle & Shine
Prospecting New Clients For
Social Media Services
#SocialMediaProspects
@Sparkle_Agency

2. Event Details
How to Make More Money With Social Media Focus will include: Free by invitation/RSVP:
Series presents: 1. Identifying potential clients • This will be a free presentation
with the most value to you for approximately 25 people who
PROSPECTING & QUALIFYING NEW - Your existing clients/contacts
SOCIAL MEDIA CLIENTS already have a good
that need social media understanding of marketing, PR
- Your personal passions & or blogging and are interested in
Immediately Actionable Tips & Insights
hobbies
for Marketing Professionals taking their business or career to
- Digital flirting to romance & the next level with social media.
#SocialMediaProspects engage potential clients
2. Identifying businesses who • Potential interns, talent, clients
HOST: ING DIrect Cafe, 221 Yonge Street
have advertising budgets and collaborating partners of
TIME & DAY: Monday May 30, 2011
- Media monitoring Social Sparkle & Shine are
8:45am registration (while prior meetup
group finishes) 3. At-A-Glance Analysis of “Can I welcome to register.
9:00-9:45am presentation use social media impact to this Meeting space for
9:45-10:15 Q&A client’s business?” #SocialMediaProspects is
- Twitter & Facebook: brand/ donated by ING Direct Café.
Presentation by Debbie Horovitch market opportunity analysis –
How to search tactics For further information please contact:
Social Sparkle & Shine is a talent-management - Video: My City Lives & You debbie_h2o@rogers.com
agency, marketing and representing Tube
social media professionals, services and - Website: social media • Twitter: @Sparkle_Agency
products to our ad agency and direct optimization characteristics @Sparkle_Style @Debbie_h2o
client database. - Google: brand management
We offer non-exclusive, collaborative optimization & SEO • Website:
representation & learning opportunities contribution http://theSparkleAgency.com
in a flexible and personalized work • Facebook:
environment, perfect for students and
experienced marketing professionals in
http://facebook.com/SparkleAge
career transition. ncy

3. Your Profiles
Decide your brand & what it says about you, then add your
personality
ASSUME EVERYTHING YOU POST WILL GO VIRAL
Even though it won’t…
• Facebook Profile connected to everyone you’ve ever met &
everyone you meet
– As long as you can stand them
• Twitter profile following everyone who does what you do:
– Your peers, industry C-suite, their staff
– Journalists & policymakers
• LinkedIn
• Foursquare

4. You are a Community Manager
• Connect with everyone you’ve ever met, worked
with or known on social media
– Established financial relationship: people who’ve
worked for you / you’ve worked for them
– You are their trust network: Your messages mixed in
with their most-trusted peer influence network of
family & friends
… Business investors evaluate candidates partly by their
support network, and their ability to establish strong
networks (communities) – social media puts them on
display for the people who are researching you

5. http://www.theshoppingchannel.com/pages/productresults?lang=en_CA&nav=N:100
038-100157

6. http://www.facebook.com/#!/search.php?q=elizabeth%20grant&init=quick&tas=0.64
09927198529991

7. http://www.facebook.com/#!/EGSkincare

10. http://www.marismith.com/mistake-personal-facebook-profile-employer-link/
http://www.facebook.com/#!/pages/Elizabeth-Grant-Int-Inc/110938032258049

23. Social Sparkle & Shine
• Social Sparkle & Shine provides customized, individualized,
ongoing social media support for your business or ad
agency.
• Operating as a talent-management agency, Social Sparkle &
Shine partners with talented social media professionals to
market & represent their services to our ad agency and
direct client database.
• Debbie Horovitch provides experienced, strategic
traditional, digital and social media guidance and consulting
on every client account.
• Daily ongoing community interaction & engagement and
campaigns are managed by your selected Community
Manager or other contracted services/media.
• We offer non-exclusive, collaborative representation &
learning opportunities in a flexible and personalized work
environment, perfect for students and experienced
marketing professionals in career transition.

24. Bring It or Bling It
Video Jump-Start for GTA Fashion Retail
• “Private” Shopping Experience for
Bloggers/Twitter, with discount
extended to public attendees
– Content creation across blogs of attendees
• Facebook Page & Event RSVP for public
attendance & promotion
• Twitter & Foursquare account set up
• Social Sparkle & Shine video content
development, posted to YouTube & My
City Lives – sent to clients
• $500 + $500 shopping credit

25. Sparkle SOS
A la Carte Social Media Help
Anytime you need a helping hand or a
brain to pick, give me a call ~
No holds barred brain-
dump, contacts, and ideas to help
you succeed
• 3 x 1 hour phone/web consultations
• $500
• Book by June 1, 2011 for 4th session
free

26. Prospecting New Clients For
Social Media Services
Debbie Horovitch
416-553-2157
@Debbie_h2o
@Sparkle_Agency
@Sparkle_Style
@Sparkle_Tourism
@Sparkle_Sports