Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Google rep mgmt for be the change dec 4
1. Google Reputation
Management
Be The Change
December 10, 2009
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
2. Do you ever want to tell someone your
phone number and suddenly forget
the number – because you never call
yourself?
Arguably the most important contact
information piece about us is forgotten
because we never call ourselves –
Similar with Google Reputation…
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
3. Why Google Reputation
Matters
No phonebook use anymore – the
world’s largest directory of people,
products, services and information is
being searched though billions of
times
◦ HR professionals & hiring managers
◦ Journalists/reporters
◦ Blind dates, or anyone with a curiosity or
interest in uncovering information about
you
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
4. What is your Google Reputation?
The cumulative quality & quantity of
web pages that are returned in Google
search results when your name is
entered
◦ Are you easy to find?
◦ Do you like how you look?
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
6. You’re in control of your
content
You choose the style & tone of your
reputation by embracing your ability to
define your own web content – project
your personal & professional public
image on all forms
Keep in mind, EVERY online comment
or action you take exists forever and is
out of your control
◦ Toronto Star Rule
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
7. On top of Google
Google search indexes web pages
and then ranks the results to return
the most relevant results:
◦ Matching Keywords
◦ Recently updated pages (Twitter,
Facebook)
◦ Lots of relevant links
◦ Video
◦ MP3s
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
8. Your 1st Search
The first time you search your own name
on Google, take note of the date and:
◦ The number of search results returned
◦ The first page of results/referring URLs
Are they yours?
Are they positive?
◦ Follow every link to check out & approve
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
9. Reputation Building Blocks
1. Create a community - Social
Networking Platforms
Facebook, Twitter, LinkedIn
2. Comment/Review on existing pages
Associates your reputation with the page
content
3. Publish - Your own web content
Blog/website, YouTube Channel, Podcast
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
10. Eeeks! Negative Links
What do you do when you see a link
or comment that doesn’t positively
contribute to your reputation?
◦ BURY IT – create more recent content
that portrays you in a positive light
Remove old or non-beneficial links
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
12. Facebook Reputation
Build a profile that shows the various
facets of your personality
◦ Use your real name
Fun-loving side to friends & family
No drunk pics
Professional side for everyone else
Share helpful links relevant to your professional peers
Open, fun conversation with powerful people
List/link your websites to your profile
BLOCK individuals you do not want to
connect with or who would tarnish your
reputation
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
14. Twitter Reputation
Twitter is the professionals way to stay in
touch with each other throughout the day
Book authors, politicians, potential clients
& employers, potential suppliers &
service vendors, journalists,
students/professors
Profile is limited so Tweets build your rep
Use your real name
Choose most important link for profile
“Star”/favorite the right Tweets
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
15. Comments & Reviews
Develop a strategy to leave comments
around the web on blogs where the topic
is relevant to your business/interests
◦ Use your real name
◦ Link to your blog/website
◦ Google results link to the blog
Book reviews on Amazon
◦ Use your real/business name
◦ Include your URL
◦ Google results show your name associated
with book/author
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
16. Your own website/blog
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
17. CommonName.com
Purchase yourname.com URL
◦ Use as redirect to your current
blog/website
◦ Always available to start new blog to
manage reputation & add multiple links to
your highest Google RESPs
If you have a common name, rebrand
yourself using a middle initial
◦ Include on business cards
◦ Include on all websites & online profiles
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
18. DH Partners Media Planning
can help you:
Create your Online Reputation plan
Find & connect with your target group
Marketing plan development,
especially:
◦ Online publicity development/Blog Tours
◦ Social media campaign strategy &
execution
◦ Paid media planning, rate negotiations
Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
19. Thank You
DEBBIE HOROVITCH
DH PARTNERS MEDIA PLANNING
TWITTER: @DEBBIE_H2O
FACEBOOK
LINKEDIN
DEBBIE@DHPTORONTO.COM
416-276-8927