Lower Thirsda and Screen Overlays software available at https://www.productpay.com/?r=cbfklj

1. How to Attract the Influence
of Celebrities to Your Digital
Content
Using Google+ Hangouts on Air
Thursday, October 24, 2013

2. Who is Social Sparkle & Shine
Social Sparkle & Shine, Debbie Horovitch
Producer | Consultant | Professional Speaker | Author | Media Resource
http://theSparkleAgency.com
Toronto Advertising Career Professional Since 1993
Specializing In:
•Google+ Hangouts on Air Producing & Consulting
•How to Attract the Influence of Celebrities & Key Influencers to
Your Online Content - Using Google+ Hangouts on Air
•Digital Innovations:
•Digital Gift Bags < replaces real-life event gift bags & can go
“extreme” in size; provides completely measurable ROI of lowcost, low-effort, high-value event activity
•G+ HoA Affiliate Broadcast Network Strategy < builds audience
(YouTube video views!), for your G+ HoA programming fast!
Niche:
Native Media Organizations, Events, Experience

3. Will Weinraub - LiveNinja.com
CEO & co-founder

4. Guy Kawasaki & Shawn Welch
APE: Author, Publisher, Entrepreneur –
How to Publish a Book

5. Chris Guillebeau
The $100 Startup

6. Dorie Clark – Forbes.com&
Harvard Business Review

7. Mike Michalowicz –
MSNBC Business “Fixer” &
Author The Pumpkin Plan

8. Benefits
• Social Proof: Celebrities &influencers will
be more open to you when they see their
peers on your content
• Google SEO efforts & Google Adwords
(SEM) campaigns are more effective &
require less $$ to achieve the same leads
• Much easier and lower cost than most
other forms of social
media, blogging, video marketing, etc.

9. #SCANDALspinAftershow
• Creates conversational programming for
an existing enthusiastic audience
• #SCANDAL tweets & conversation are
embedded on-screen TV by ABC
&CityTV, live conversation is most active
during first-run episodes & immediately
following

10. #SCANDALspinAftershow
• Initial notes – brainstorming details &
links
• Pitch overview doc
• Timing
• Contact links
• Episode outlines
• Social setup – FB & G+ event pages
• Casting weekly experts as hosts

11. Facebook Event
Page Header
YouTube
Screen Overlay

12. G+ HoA Producers’ Training
• Live training beginning November, 2013
– Personal assessment of G+ HoA
programming to meet biz objectives
– 6weeks of step-by-step training
calls, recorded for later review
– 24/7/365 G+ HoA Mastermind Group
– Your Hangout promoted & possibly
featured in my book
– $297 Beta; $197 TONIGHT 

13. 1 – Dream Big, Start Small
• Think about the group of people you
most want to help, prioritize
– (September) wanted to help everyone!
– Multi-format & weekly show planned
• Propose multiple categories, but channel
energies to subjects where successful
– Focusing efforts on #SparkleSOS Book
Authors & Publishers, monthly show

14. 2 – Expect to Iterate
• A refined process grows your audience
• Expect to start off crappy
– Execute & iterate to work out the kinks
– Started with QSR / resto: not good tech
– Tried “Hangouts” Hangout: NOT good
– Tried “Twitter” Hangout: so/so attendees
– Have been beating to pulp
#SparkleSOStweetchat, still working to
work

15. 3 – Pre & Taping Promotions
• Twitter is a much more known network
– Pre - promotion & connection with
likely interested people / biz orgs
– During - Interns assigned to:
• tweet out live quotes on
#SparkleSOShashtag
• ask live audience Q’s on HoA
– Leverage “newness” of G+ &HoA

16. 4 – Creating Audience
• Like TV, most audience comes AFTER live
taping event
– Optimize video with keywords / SEO
– Introduce speakers & guests before
“live” taping begins
– Select 10 people (including hosts &
special guests), for ON Hangout video
who are most excited & connected

17. 5 – Share Video w/Open Mind

18. 6 – Optimize the Video
• Send celebrity Hangouts video to other
celebrities & ask them to participate
– Dorie Clark (HBR / Forbes writer)
joined us on Chris Guillebeau early
– Mike Michalowicz said “yes” to guest
spot, day before Guy Kawasaki live
– Keyword, category, links

19. 7 – Post Taping Marketing
• Share your video
– In gmail/email to potentially
interested audience / fans of subject
– Provide everyone on the Hangout with
live YouTube embed code & invite to
post to their own communities
– “Celebrity” guests likely to post to
their own blogs / communities

20. 8 – Follow Up, Ass Kisser!
• Follow up w/link in email to participants
– Share video with their email list
– Ask for a review quote of the show
– Invite them back to the panel
– Ask if they know anyone else who
would be a fit for the show
– Review their book; drop in link
to video of Hangout

21. 9 – Leverage the Opportunity
• Google+ Hangouts on Air are NEW to most
people
– You’re likely 1st asking for G+ HoA
– Teaching the experts something new
– Now:
• Sheblogs LINK Toronto October 2013
• Catersource Event Industry Conference
in Las Vegas March 2014
• Live G+ HoA Producers’ Training Oct
13
• G+ HoA Book Proposal Oct-Dec 13

22. 10 – Repeat the Process

23. Even SM “Wastelands”…

24. Connect With #Sparkle
Debbie Horovitch
http://theSparkleAgency.com
Debbie.horovitch@gmail.com
416-553-2157
UX/IA Partners 26Mondays