3. Things included in
newspaper
• Horoscope
• Lottery
• Weather
• News
• Tragedies
• Sports
• Competitions
• Holiday rentals
• Arcade
• Bingo
• Tv/film reviews
• Showbiz
• Music
• Jobs
• Travel
• Politics
4. How Newspaper is
Organised Celebrity
Newspaper name Date (inform
(mentions it is free) quote
audience)
Quarter of the
pager with Picture
The main story of protagonist of
title, attracts news (supporting
target audience, the main title)
mainly what the
middle of the
newspaper is
about.
Advertisment of
website to watch
films (supports the
ads next to it)
Advertisement about
New films out
5. How newspaper is
organised
Weather News Metro in focus Interesting news
Life going out Life tv
6. How newspaper is
organised
Puzzles and Education and Mini ads Metro Sports
horoscope courses
7. How much
Advertisement is in it ?
• Most pages inside of the newspaper include at least
quarter page advertisement
Whole page
advert
Quarter
page
advert
Whole page advert
8. What do they advertise ?
• Airlines
• Tourism/ holiday offers
• Phone companies
• New products
• Health related ads
Specsavers
Quit smoking helpline
• New films / tv
9. Who is the target
audience?
• People who use train regularly
• 17-45
• Mostly people who go to university, college
and work.
• Interested in happenings and news around
London.
• Consumer culture
• Working class culture
• People living in local communities of London
(urbanities) Topics included in
• Mostly male readers this newspaper
would interest
mostly men such as
politics and sport
10. Where is it available?
• Train stations
• Inside tubes
• Metro app
• Online
• Cafes
• Workplaces
• Buses
• Urban centres across London
11. Costs and sizes
30,000 for a full page advert
£250 for a quarter page advert
12. Things included in
newspaper
• News
• Science
• Money
• Femail
• Health
• Sport
• Tv guide
• Showbiz
• Travel
• Food
• Books
• Horoscopes
• Bingo
• Politics
13. How Newspaper is
Newspaper
Organised Cost of the
newspaper
name
Newspaper
release date
Picture of one of
main news inside
newspaper
Newspaper
subtitle
Text supporting
Newspaper title picture shown
Brief explanation of
newspaper title
14. How much
Advertisement is in it ?
• Around 35% is advertisment
15. What do they advertise ?
• Furniture shops
• Holiday ads
• Cars
• Supermarkets
• Lotto
• Food
• Banks
• Mostly within the upper class’ interest
16. Who is the target
audience?
• 18-50 year olds
• Lower-middle class status
• Mostly females 53% female readers
47% male readers
• Particular section ‘FEMAIL’ includes topics in
which females are particularly interested
• Education chance of winning prizes
• May contain strong language at times
17. Where is it available?
• Home delivery
• Online
• Kindle
• Dailymail app
• Mailonline app
• Newsagents
18.
19. Layout design Using a white
background
emphasises the
pureness
Showing the
bed to
emphasise
what the
shop sells.
Very common
Showing the scenario where a
bedroom as group of friends
order a pizza Showing how the
most of the
product looks like
company’s can be useful if the
furniture is for audience is thinking
bedrooms. of buying it.
Using the living room
to emphasise relaxing
and not worrying
about cooking
21. Style of font
Italic writing
emphasises for a using calm colours and The day it is out on
more mature target the colour white meaning another colour so
calm which also White writing on stand out from the
audience
emphasises the name of a black rest of the text.
the company background for
the writing to
stand out
22. Style of font
The ‘3 in 1’ in pink
so it gets most of
the audience’s
focus .
Colour white to be Colours chosen,
White and very small very discreet. emphasise the
writing used as it is
information that the clear skin which is
company does not want what the product
the customer to pay is for.
much attention to.
23. Organisation of
information Titles placed in
the middle to get
audience’s
Titles placed on the attention
middle with the
product so gets
audience’s focus.
Placed at the
bottom so it is not
Writing placed at
as visible to the
the bottom of the
audience screen to be more
discreet to the
audience
Placed at the bottom but
due to the blue back
ground, get the
audience’s attention
24. The blue sky
creates a
relaxing
sensation
Layout design
logo
Having jus a blue background
logo will emphasise the company
Using a
and also get the audience
convertible blue
attention jus on the title at the
car persuades the
top
audience to get
one as it looks
Having the people in the
glamorous
kitchen makes it look
realistic and will
persuade people to buy
a new kitchen
Using the kitchen
emphasises what the
shop sells
26. Style of font White
writing to
emphasise
the name of
the bank, eye
catching to
audience
Using white writing Smaller writing at the
with the font used bottom using Arial font
which makes it more
in all Peugeot cars
ordinary
White large
writing was used
to emphasise the
target audience
which would be
a more mature
audience
Bold writing was White font was used to
used so it was stand out on the black
focused more by back ground
the audience
27. Organisation of
information Having the titles at
the top of the screen
will transmit the
aim of the
commercial to the
audience
Name of car make Smaller writing at
in capital letters as it the bottom with the
is the most Phrase
slogan persuading the
important.
audience in
white at the
bottom of the
Channel it is going to be on screen to make it
placed on the corner of the visible
screen
Having the promotion
with a red background
gets the audience eye
Half of the screen used with
the information to make it
clear to the audience
