Debali Gupta Bakshi has over 9 years of experience in digital marketing, advertising, and campaign planning. She currently works as an Assistant Marketing Manager at Infosys, where she is responsible for digital strategy, social media marketing, and lead generation. Prior to her current role, she held marketing positions at IBM, various advertising agencies, and has experience developing digital campaigns and marketing strategies for brands such as Intel, MSN, and Scooty.

1. DEBALI GUPTA BAKSHI
Synopsis
• I have a total of 9 years of experience, in Advertising, Campaign Planning and
Digital Marketing, currently I work with Infosys as Asst, Manager Digital Marketing
• Spent three and a half years with IBM marketing (GMC). Worked as a Digital
Specialist for UK Midmarket and prior to that as a Campaign Planner for a year in UK
Demands Program team.
• In-depth experience of about six years with reputed advertising agencies –
Rediffusion|DYR, LOWE, TBWAIndia and McCann Erickson, where I was in Client Servicing,
worked on Brand Strategy, built Brand Architecture, Print ads, TVCs, Digital Campaigns, to
support and promote the brands
• Prior to IBM I have created a lot of Digital Campaign for the brands that I then
worked on, like Intel, MSN & Scooty.
• I have a passion for doing new things and discovering new ways of doing our
mundane work
Professional Experience Summary
Infosys: Asst. Marketing Manager July 2014 – till
now
I support products and platforms of Infosys, for daily presence and to get more exposure in
online world and help them to generate business leads through various digital marketing
techniques
Job Role & Responsibility:
1. Digital Strategy, roadmap & marketing for units like Finacle, Financial Services, Cards and
Payments, Insurance, Engg. Services and Testing
2. E-Mail Marketing on Eloqua
3. Lead Generation and Pipeline Impact
4. Social Media Presence, Listening & Marketing: Facebook, Twitter, YouTube, LinkedIn
5. Social Ad campaigns, Social Selling, Social buzz via SOV for campaigns
6. SEM/PPC: Paid Campaigns on LinkedIn, Google, Tech sites
7. Web Analytics: Nabler
8. Search Engine Optimisation
9. Event Planning & Digital Promotions
10. Microsite creation, design, UI, usability, framework suggestion on Eloqua
IBM: Digital Specialist for UK Midmarket team. July 2011 – Oct 2013
Job Role & Responsibility:
1. Complete in-charge of the MM web pages which includes upload case studies, add and
delete pages, upgrade the page layout and help in promoting the important events which
would bring us more visibility
2. Run reports on Unica NetInsight to check the response the page has generated and also
provide recommendation to the stakeholders.
3. Run regular and adhoc reports to access SEO performances using Covario Tool, and then
send the recommendations to the stakeholders, work closely with Neo-Ogilvy and the PS
team to optimize the pages.
4. Create IWM forms and then pull out the reports to analyze performance.
5. Create e-contact forms to be sent to the Business partners
6. Worked on Linkedin to create groups and identify the Bloggers who could be recruited by
IBM as SMEs or to promote or engage in a conversation to promote our products
7. Worked closely with the WW Customer Support team to create a linkedin page, and also
set up a management structure for the same
8. Share and/or adopt best practices and apply lessons learned
9. Worked on the social media tools closely with the SMEs
IBM: Campaign Planner for UKI Midmarket. July 2010 - December 2011
Job Role & Responsibility:

2. DEBALI GUPTA BAKSHI
1. Focal point to work with MEPT, BAT, MAT, EST tools for Power & Growth Initiative UKI &
adheres to the marketing process, business controls, and demonstrate proper application of
the marketing tools
2. Seamlessly integrate and constantly update all marketing tools and processes to secure
end to end execution of campaigns
3. Develop deep understanding of campaign process and assist team with planning
requirements, tracking and data quality
4. Increase output quality of standard marketing tools, templates and approaches
5. Monitor IBM-led and BP-led execution, analyze results and provide recommendations for
enhancing ROI. Analyzes progression of the marketing pipeline and takes corrective actions
to close gaps
6. Demand generation through various vehicles of campaign
7. Maintain flexibility to respond to business stresses and gaps while keeping program
execution on course
8. Provide business units with quarterly updates on campaign performance and additional
help/content required to achieve business objectives
TBWAIndia, Bangalore September 2009- July 2010
Role: Senior Account Executive
Brands & Scope of work:
Titan – Goldplus
1. Creative briefs
2. Print, Outdoor, Radio, TVC campaigns
3. Brand core
4. Knowledge of competitive brands and their advertising
5. Research of new concept
6. In-depth and group discussion
7. On-ground Activities
8. Market survey for feedback on advertising effectiveness
9. Online advertising
Personal Highlights
Member of launch team – Diamantine, Varna collection & Silver jewellery
McCann Erickson, Bangalore December 2007- July 2008
Role: Senior Project Manager
Brands & Scope of work:
TVS Motors – Scooty
1. Creative briefs
2. Print, Outdoor, Radio, TVC campaigns
3. Website
4. Online advertising
5. Understanding the various business verticals/category and working towards developing
communication for the specific TG
6. Knowledge of competitive brands and their advertising
7. Research of new concept
8. In-depth and group discussion
9. Activation ideas for demand generation
10. Market survey for feedback on advertising effectiveness
Personal Highlights
Member of launch team – Scooty balancing wheels, Wimbledon series & Streaks
INTEL
1. Press ads
LOWE, Bangalore July 2007- December 2007
Role: Brand Services Manager

3. DEBALI GUPTA BAKSHI
Brands & Scope of work:
Britannia Milk Bikis
1. Concept cards for research
2. Print campaigns for Bangalore and Rest of India
3. Market survey for feedback on advertising effectiveness
Fastrack wrist gear
1. Neon Disk launch campaign - included print, outdoor, internet and TVC
2. Part of Planning Workshop on- “The growth of watch and sunglasses market in India”
3. In-depth Study on the users of Fastrack wrist gear and eye wear
4. Creative briefs
5. Launch of Website
6. Online advertising
7. Outdoor Activation Ideas
McCann Erickson, Bangalore March 2006- June 2007
Role: Project Manager
Brands & Scope of work:
Britannia - Treat, Fruit Rollz, Choco Gelo Goodday, Jumbo cookies Pure Magic and Little
Hearts
Paramount Cosmetics – Shilpa Kumkum & Kajal
1. Understanding the various business verticals/category and working towards developing
communication for the specific TG
2. Knowledge of competitive brands and their advertising
3. Research on new concept
4. In-depth and group discussion
5. Creation of brand’s mascot
6. Packaging, Concept Cards, Print, Outdoor, Radio, TVC campaigns
7. Activation ideas for demand generation
8. Market survey for feedback on advertising effectiveness
9. Creation of Visual Identity for the brands’ communication
10. Schools Newsletter
MSN and Siemens SVDO
1. Recruitment ads
2. Corporate collats
3. AV
Personal Highlights
1. Team Member of launch team - Fruit Rollz, Jumbo Cookie and Choco Gelo
Rediffusion|DYR, Bangalore August 2005 – March 2006,
Role: Management trainee to Junior Account Executive
Brands & scope of work:
ING Vysya
1. Campaigns for various financial products
2. Product brochures
3. Corporate communication collats
4. Online advertising
Bagpiper, Romanov and Jaguar Beer
1. Print, Outdoor, TVC campaigns
2. Storyboard for film presentation
3. Market survey for feedback on advertising effectiveness
Disha Communication, Bangalore June 2004 – April 2005,

4. DEBALI GUPTA BAKSHI
Role: Trainee to Junior Account Executive
Brands & scope of work:
Mercedes Benz (Retail) & Tata Motors (Corporate)
1. Outdoor advertising
2. Prints ads
EDUCATION
1. MMC (Master of Marketing Communication) from COMMITS, Bangalore
2. B.A Journalism from Garden City College, Bangalore
Address: #A517, Brigade Millennium, J P Nagar 7th
Phase, Bangalore-78
Phone number: +919945664256