5. 1834 - Telegraph
Samuel F. B. Morse
communication
1440 - Printing Press
Johannes Gutenberg
Sunday, November 15, 2009
6. 1834 - Telegraph
Samuel F. B. Morse
communication
1440 - Printing Press 1840 Radio
Johannes Gutenberg Guglielmo Marconi
Sunday, November 15, 2009
7. 1834 - Telegraph 1910 Public Radio Broadcast
Samuel F. B. Morse Lee De Forest company
communication
1440 - Printing Press 1840 Radio
Johannes Gutenberg Guglielmo Marconi
Sunday, November 15, 2009
8. 1834 - Telegraph 1910 Public Radio Broadcast
Samuel F. B. Morse Lee De Forest company
communication
1440 - Printing Press 1840 Radio 1946 Commercial TV
Johannes Gutenberg Guglielmo Marconi RCA
Sunday, November 15, 2009
9. 1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web
Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee
communication
1440 - Printing Press 1840 Radio 1946 Commercial TV
Johannes Gutenberg Guglielmo Marconi RCA
Sunday, November 15, 2009
10. 1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web
Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee
communication
1440 - Printing Press 1840 Radio 1946 Commercial TV 2004 Web 2.0/Social Web
Johannes Gutenberg Guglielmo Marconi RCA O'Reilly Media
Sunday, November 15, 2009
11. 1834 - Telegraph 1910 Public Radio Broadcast 1989 World Wide Web
Samuel F. B. Morse Lee De Forest company Al Gore/Tim Burners Lee
communication 2010 Web 3.0
Semantic Web
1440 - Printing Press 1840 Radio 1946 Commercial TV 2004 Web 2.0/Social Web
Johannes Gutenberg Guglielmo Marconi RCA O'Reilly Media
Sunday, November 15, 2009
12. Integrated Marketing
Results (KPIs) Tactics
• Search rank • Websites/blogs
• Audience Acquisition • Lead gen programs
• Brand recognition • Organic Search
• Apps (Twitter, Facebook)
• Quality of Engagement
• Social Media
• Leads & Customers
• Branding/Print
11/10/09 Garfield Group
3
Sunday, November 15, 2009
13. The consumer decision journey
• Consumers are moving outside the
purchasing funnel—changing the way they
research and buy your products.
McKinsey & Company
JUNE 2009 • David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik000
11/10/09 Garfield Group
4
Sunday, November 15, 2009
14. People influence each other…
2009
4 Billion Tweets
2010
40 Billion Tweets
11/10/09 Garfield Group
5
Sunday, November 15, 2009
15. Target audience in the target audience
11/10/09 Garfield Group
6
Sunday, November 15, 2009
16. Target Audience
• Influencers
11/10/09 Garfield Group
7
Sunday, November 15, 2009
27. What’s Web 3.0 in the Marketplace?
1. Consumers find products faster and easier
2. Higher quality products and services
3. Easier than ever to deliver value
14
Sunday, November 15, 2009
34. Dean Whitney, President
Garfield Group Interactive
• Digital strategy
• Solution Architecture
• Creative Lead
dwhitney@garfieldgroup.com
LinkedIn.com/deanwhitney
@deanwhit
11/10/09 Garfield Group
21
Sunday, November 15, 2009