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Cover Page                                                                                                                Business Plan Version 3.2 Contact:  Dean Birmingham (305) 331-6072  [email_address] Shaun Wilson (727) 510-8933  [email_address]
Legal Page Confidentiality Agreement   The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________.  It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________.  Upon request, this document is to be immediately returned to _______________.  ___________________  Signature  ___________________ Name (typed or printed)  ___________________ Date  This is a business plan. It does not imply an offering of securities.  
1.0 Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highlights
1.1 Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.2 Mission Party Patrol Productions Inc produces Bad Girls on Film to feed the insatiable hunger of adult reality fans with original content filmed at the wildest parties across North America featuring girls of all sorts being naughty in so many ways.  We will seek out and find the hottest girls doing the craziest things and deliver it to our customers around the world for their viewing pleasure in the form of nicely packaged DVDs.  Each month we will deliver sexy, original footage in new releases to our subscription members. Our desire to entertain the masses with our brand of adult reality has us always seeking to broaden our horizons and expose some of our wildest behavior.
1.3 Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
2.0 Company Summary "Bad Girls On Film" (BGOF) films at major party events across North America and produces an adult reality DVD series with the footage.  DVD's run about 40 to 60 minutes with edited content of adults doing the wildest things.  The DVD's are sold through late night TV commercials and online ads. Special promotions are offered to encourage our customers to be become subscription members thereby receiving a new DVD product every month. BGOF films at popular events through out the year to provide new content each month.
2.1 Company Ownership Party Patrol Products Inc dba Bad Girls On Film is a private company filming, packaging, advertising, and distributing adult theme DVD's. It is owned and operated by Dean Birmingham and Shaun Wilson.
2.2 Start-up Summary The following table and chart illustrates initial start-up costs for the company including cash on hand to cover expenses for the company in it's first 3 months regardless of projected profits.  Current assets include 7 completed DVD's releases and camera equipment.
Start-up Start-up Requirements Start-up Expenses Legal $4,000  Editing $1,800  Website $1,200  Advertising $27,000  PR $5,000  DVD Printing/Packaging $9,500  Other $6,000  Total Start-up Expenses $54,500  Start-up Assets Cash Required $100,000  Other Current Assets $84,000  Long-term Assets $6,600  Total Assets $190,600  Total Requirements $245,100
Start-up
3.0 Products Party Patrol Productions sells a DVD series Bad Girls On Film. DVD content is compiled footage from major party events across North America.  DVD releases are advertised on TV and Internet with emphasis on our subscription program. Orders are taken on the phone by a contracted call center and then DVD's are shipped by a third party to the customer. Subscription members automatically receive new product month after month until they cancel.
4.0 Market Analysis Summary Revenue for adult DVD sales and rentals totaled over 3.6 billion dollars in 2006. Reality shows have become the most popular form of entertainment on television today.  The adult reality genre has very few producers and only one true mass distributor in today's market, Girls Gone Wild (GGW). In 2007, Girls Gone Wild grossed nearly 100 million dollars in revenue primarily from DVD sales achieved through late night TV commercials in various markets across the U.S..  Consumers of this product love the mainstream appeal of it's packaging and reputation.  Besides it's being a fixture in modern pop culture, this product provides a form of sensual adult entertainment without the adult taboo.  With over 18 million direct web searches for 'Girls Gone Wild' last year alone, it's obvious their method of branding is very effective and this also reflects the markets hunger for such a product.  With GGW only able to produce a limited amount of new titles each year, there is a huge demand for additional products along this line.  
4.1 Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR US DVD Sales 25% 1,080,000 1,350,000 1,687,500 2,109,375 2,636,719 25.00%  Canada, Aus Sales 10% 0 60,000 66,000 72,600 79,860 0.00%  Other Markets 10% 0 0 45,000 49,500 54,450 0.00%  Total 26.56%  1,080,000  1,410,000  1,798,500  2,231,475  2,771,029  26.56%
4.2 Target Market Segment Strategy BGOF primarily focuses on it's target market, the current customers of Girls Gone Wild and other fans of reality TV, through the blitzing of popular late night TV networks with our ads and infomercials.  The audience we focus on reaching are men ages 18 to 35 with a credit card.  The ad campaigns will continuously promote our subscription program by offering discount sale prices to all who subscribe and pay with their credit card.  
4.3 Industry Analysis Adult Entertainment is the most profitable media in today's market and "adult reality" is at the forefront of today's hottest trends. Very few companies have been as successful as Girls Gone Wild (GGW) due to it's unique approach to gathering and distributing content. Although GGW faced many legal challenges for it's methods of filming over the years they has moved forward in becoming one of the biggest players in this genre. GGW's distribution method is quite similar to the Time Life Music subscription program but their strategy of repetitious late night TV ads and brand name promotion have no equal.... Until now! Party Patrol Productions has been filming for the past couple of years at the wildest events across North America and is ready to release our series of DVD's titled "Bad Girls on Film" (BGOF). The market has very few products to consume in this unique media platform. While competitors such as 'Wild Party Girls' have been forced to abandon the GGW format and morph into a porn company due to their inability to generate new reality content at events, GGW continues to grow and expand it's consumer base globally and is currently making almost $100 million dollars a year in revenue. With consumers in the U.S. always spending money on adult entertainment and giant foreign markets opening for business in this genre, the market has unlimited potential and ever expanding profit margins. Taking the legal lessons learned form GGW's challenges, our proven ability to produce a great product, and combining it with this red hot market, Bad Girls On Film is ready to launch!
4.3.1 Competition and Buying Patterns The purchase decision for our customer is based upon their curiosity and natural voyeuristic tendencies combined with our advertised sale price: 2 DVD's for only $9.99 plus shipping and handling.  Besides harnessing the popularity of Girls Gone Wild, Bad Girls On Film will attract subscribers with our more realistic content.  Our customers will be willing to pick up the phone and subscribe to our product for the simple fact of it being a really great deal.  Our subscribers will continue to pay for monthly DVD releases for two reasons: It's a value considering the amount of entertainment, and it's a hassle to cancel the subscription as all cancellations must be in mailed to us in writing.  This formula is the basis of success with GGW and others such as Time Life Music.
5.0 Web Plan Summary Bad Girls On Film's website will be a dynamic marketing tool for the company that generates sales, recruits promotional partners, solicits content, and advertises our events worldwide. The company site will be the point of sale used by both our call center and our direct online customers. The purchasing format for our direct online customers will be geared towards selling subscriptions to our DVD series similar to the call center focus. BadGirlsOnfilm.com will list our upcoming filming schedule and promote the events we will attend to gather content. The site will also offer exclusive BGOF merchandise for sale adding to our earning and marketing potential. Contests geared towards creating brand awareness and gathering new content will be advertised on the site as well. As the company grows, its recruiting needs can be addressed by posting career opportunities and FAQs about the company. The goal will be to implement a functional and professionally designed website that can be adapted to meet the company's growing needs.
5.1 Website Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5.2 Development Requirements BadGirlsOnFilm.com's initial redesign will be outsourced to Blue Design.  Maintenance and creation of future versions of the website will be outsourced to Tamara Stewart, a professional graphics designer with years of experience. The contractor will work with the marketing department to conceptualize the sites image and overall design. It will be maintained in-house and major site redesigning will be made through a contractor.
6.0 Strategy and Implementation Summary Bad Girls On Film's strategy is to enter markets which have proven to hold the largest consumer bases for our product.  The branding of our name and logo through late night TV advertisements and internet marketing is key to creating an interest in our product. In addition, promotions and visible presence the events we film at are part of our marketing strategy.
6.1 SWOT Analysis Bad Girls on Film has a valuable cache of strengths that will insure our success. These strengths include: a rare ability to get valuable unscripted content, an exciting new image to provide it at a great value, and the ability to evolve with technological trends in the industry. This ability to be on the cutting edge will address our weakness of being in a market that is moving towards digital deliveries instead of posted hard copies. Our success translates into profits which are reinvested in producing DVD releases that include fresh content and quality performances by attractive performers. Our strengths in being a new player on the scene with new content will capitalize on the opportunities such a hungry market provides there-by catapulting our brand throughout the market. These opportunities include, but are not limited to, a success as great as our competition, the possibility of becoming a household name, and the future of venturing into mainstream media with a reality show and our own cable network.  The key to being as profitable as possible is avoiding threats such as legal issues by maintaining and implementing strict protocol in obtaining and distributing our content.
6.1.1 Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object]
6.1.2 Weaknesses ,[object Object],[object Object]
6.1.3 Opportunities ,[object Object],[object Object],[object Object]
6.1.4 Threats ,[object Object],[object Object]
6.2 Competitive Edge Bad Girls On Film's competitive edge comes from us being the new guys on the scene with crazier, more realistic content, provided at a better price.  We have been able to get more out of the events we have filmed even with our extremely popular competitors present.  What we lack in staged content temporarily, we more than make up in alternative entertainment from the events.  From girl fights, to police beat downs, we have much more than just girls flashing, kissing, and showering together.  There's no doubt, that with enough investment to add scripted performances to our productions and heavily advertise our product, we can easily approach the success Girls Gone Wild has attained.
6.3 Marketing Strategy Party Patrol Production's marketing strategy for Bad Girls on Film focuses on late night TV ads in targeted markets where research has shown large qualified consumer bases for our product. The networks we advertise on are chosen based upon the demographics they attract during the time slots we advertise in. Our marketing strategy includes creating a far reaching online presence based on several direct endeavors to: advertise to our likely consumers via banners and pop ups, create deep links throughout the web to increase our search result presence through blogging, video sharing, link exchanges, etc, and the purchasing of adword optimization. We will also continuously create a brand name 'buzz' by maintaining a positive high profile presence at the many events we film at across North America.
6.4 Sales Strategy Bad Girls On Films strategy focuses on first targeting our top ten television markets for advertising our initial release of two DVD's. These markets have been researched and deemed to have a great consumer base for our product. The networks we advertise our late night ads on include Spike TV, Comedy Central and the Cartoon Network (Adult Swim) among others and are all very popular with our target audiences. Our repetitious ads offer the great deal of 2 feature length DVD's with brand new content for a great price as part of a subscription program.  Call centers with well scripted representatives are trained to turn each call into a subscription.  As our subscription customer base compounds, we will continue to release new material each month and have new advertising campaigns with new themes each season thereby always generating new interest in our series. We will continue to add to our target markets each month until we have a broad presences over the entire US market. Distribution deals abroad will soon follow.
6.4.1 Sales Forecast The following chart and table show our present sales forecast. We project new customer DVD sales to grow approximately 33% and subscription DVD sales to grow approximately 75% in our first year due to the compounding effect the subscription program facilitates.
Sales Forecast Sales Forecast Year 1 Year 2 Year 3 Unit Sales New Customer DVD Sales 191,520  254,722  338,780  Subscription DVD Sales  355,804  622,657  1,089,649  Single Non-subscription Sales  10,080  13,406  17,830  Total Unit Sales 557,404  890,785  1,446,259  Unit Prices Year 1 Year 2 Year 3 New Customer DVD Sales $16.90  $16.90  $16.90  Subscription DVD Sales  $16.90  $16.90  $16.90  Single Non-subscription Sales  $16.90  $16.90  $16.90  Sales New Customer DVD Sales $3,236,688  $4,304,802  $5,725,382  Subscription DVD Sales  $6,013,088  $10,522,903  $18,415,068  Single Non-subscription Sales  $170,352  $226,561  $301,327  Total Sales $9,420,128  $15,054,266  $24,441,777  Direct Unit Costs Year 1 Year 2 Year 3 New Customer DVD Sales $10.05  $10.05  $10.05  Subscription DVD Sales  $6.02  $6.02  $6.02  Single Non-subscription Sales  $6.02  $6.02  $6.02  Direct Cost of Sales New Customer DVD Sales $1,924,776  $2,559,956  $3,404,739  Subscription DVD Sales  $2,141,940  $3,748,395  $6,559,687  Single Non-subscription Sales  $60,682  $80,704  $107,337  Subtotal Direct Cost of Sales $4,127,398  $6,389,055  $10,071,763
Sales Monthly
Sales by Year
6.5 Milestones The accompanying table shows specific milestones, with responsibilities assigned, dates, and budgets. The milestones represented in this plan are those which we have determined to be the most important. Budgets demands can be met over time based upon their.
Milestones Milestones Milestone Start Date End Date Budget Manager Department Secure investment capital 8/17/2009 10/17/2009 $200  D. Birmingham ??? Sign 1 month TV ad deal 9/17/2009 10/25/2009 $27,000  D. Birmingham Spot Runner Sign call center deal 9/17/2009 10/18/2009 $16,900  S. Wilson 24/7 Intouch Sign printing/distribution deal 9/17/2009 10/25/2009 $9,500  D. Birmingham Duplium Re-Launch BadGirlsonFilm.com 10/31/2009 11/7/2009 $4,000  S. Wilson Blue Design Air Commercials in 10 markets 11/15/2009 12/15/2009 $0  S. Wilson Spot Runner Add 2 TV markets monthly 12/15/2009 8/15/2010 $415,800  S. Wilson Spot Runner Film at Mardi Gras 2009 2/12/2010 2/25/2010 $11,000  D. Birmingham Contracted Crew Film Spring Break Mexico 3/7/2010 3/21/2010 $18,000  D. Birmingham Contracted Crew Film Spring Break Gulf Coast 3/20/2010 3/28/2010 $9,000  S. Wilson Contracted Crew Film Spring Break Florida 3/22/2010 3/29/2010 $8,000  D. Birmingham Contracted Crew Totals $519,400
7.0 Management Summary Party Patrol Productions Inc. consists of four full time employees. Additional assistance is acquired on a contracted part-time basis and/or through the use of consultants, specifically during the filming at events and for legal matters. Detailed descriptions are found in the following section.
7.1 Personnel Plan The personnel plan requires that we keep the only the essential employees on the monthly payroll. All other manpower such as film crews, promoters, talent, etc, will be hired on contract basis per event.
Personnel Personnel Plan Year 1 Year 2 Year 3 Shaun Wilson - President $177,501  $600,000  $900,000  Dean Birmingham - CEO $177,501  $600,000  $900,000  Tamara Stewart - Webmaster $20,000  $18,000  $18,000  Ryan Dufrene - Chief Editor $20,000  $21,600  $21,600  Total People 4 4 4 Total Payroll $395,002  $1,239,600  $1,839,600
8.0 Financial Plan We want to finance growth through a combination of short term debt and cash flow. Purchase of the more commercial air time will be covered by sales profits with-in the first 3 to 4 months. Additional advertising in new markets will be financed with cash-flow.
8.1 Start-up Funding The start-up costs of Bad Girls on Film will consist primarily of commercial air time and the printing of DVD's.  Dean Birmingham and Shaun Wilson will invest 'sweat equity', benefits and labor to the start up.  Investors will contribute approximately $250,000 (USD). The requirment of extra cash on hand is to ensure business expenses are covered for the first 3 months from start-up.
Start-up Funding Start-up Funding Start-up Expenses to Fund $54,500  Start-up Assets to Fund $190,600  Total Funding Required $245,100  Assets  Non-cash Assets from Start-up $90,600  Cash Requirements from Start-up $100,000  Additional Cash Raised $11,400  Cash Balance on Starting Date $111,400  Total Assets $202,000  Liabilities and Capital Liabilities Current Borrowing $0  Long-term Liabilities $0  Accounts Payable (Outstanding Bills) $6,500  Other Current Liabilities (interest-free) $0  Total Liabilities $6,500  Capital Planned Investment Owner $50,000  Investor $200,000  Additional Investment Requirement $0  Total Planned Investment $250,000  Loss at Start-up (Start-up Expenses) ($54,500) Total Capital $195,500  Total Capital and Liabilities $202,000  Total Funding  $256,500
8.2 Important Assumptions Important assumptions for this plan are found in the following table. These assumptions largely determine the financial plan and require that we secure additional financing.
8.3 Break-even Analysis The break-even analysis shows that Bad Girls On Film has sufficient sales strength to remain viable and become highly profitable Our break-even point is close to 10,274 units per month and calculated costs only increase with a steady approach to adding new markets. Projections are detailed in the following table.
Break-even Analysis Break-even Analysis Monthly Units Break-even 10,274  Monthly Revenue Break-even $173,630  Assumptions: Average Per-Unit Revenue $16.90  Average Per-Unit Variable Cost $7.40  Estimated Monthly Fixed Cost $97,554
Break-even Analysis
8.4 Projected Profit and Loss The profits projected are very conservative based on a formula of making an average of securing only 3 sales for every one minute commercial we air in our targeted markets resulting in $2,885,008 net profit in our first year by adding two markets each month.  With primary costs always being the investment in TV commercials, we project that by increasing ad time spending at an average of $415,800 per year, we expect to earn a minimum net profit of $3,949,704 in year two, and $7,169,006 in year three.
Profit and Loss Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $9,420,128  $15,054,266  $24,441,777  Direct Cost of Sales $4,127,398  $6,389,055  $10,071,763  Other Costs of Sales $0  $0  $0  Total Cost of Sales $4,127,398  $6,389,055  $10,071,763  Gross Margin $5,292,730  $8,665,211  $14,370,015  Gross Margin % 56.19%  57.56%  58.79%  Expenses Payroll $395,002  $1,239,600  $1,839,600  TV AD Marketing/Web Promotion $716,400  $1,596,600  $2,012,400  Depreciation $0  $0  $0  Rent $0  $0  $0  Utilities $0  $0  $0  Insurance $0  $0  $0  Payroll Taxes $59,250  $185,940  $275,940  Other $0  $0  $0  Total Operating Expenses $1,170,652  $3,022,140  $4,127,940  Profit Before Interest and Taxes $4,122,078  $5,643,071  $10,242,075  EBITDA $4,122,078  $5,643,071  $10,242,075  Interest Expense $637  $637  $637  Taxes Incurred $1,236,432  $1,692,730  $3,072,431  Net Profit $2,885,008  $3,949,704  $7,169,006  Net Profit/Sales 30.63%  26.24%  29.33%
Profit Monthly
Profit Yearly
Gross Margin Monthly
Gross Margin Yearly
8.5 Projected Cash Flow Bad Girls On Film expects to manage the cash flow over the next three years with assistance of a loan from investors of ($USD) 250,000 for initial start-up costs. This financing is required to provide the working capital to meet the costs of buying advertising slots in targeted markets and for the costs of printing a stock of DVD's, and related expenses.
Cash Flow Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $9,420,128  $15,054,266  $24,441,777  Subtotal Cash from Operations $9,420,128  $15,054,266  $24,441,777  Additional Cash Received Sales Tax, VAT, HST/GST Received $777,161  $1,241,977  $2,016,447  New Current Borrowing $6,500  $0  $0  New Other Liabilities (interest-free) $50,000  $0  $0  New Long-term Liabilities $0  $0  $0  Sales of Other Current Assets $0  $0  $0  Sales of Long-term Assets $0  $0  $0  New Investment Received $0  $0  $0  Subtotal Cash Received $10,253,788  $16,296,243  $26,458,224  Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $395,002  $1,239,600  $1,839,600  Bill Payments $5,091,551  $10,109,210  $14,975,510  Subtotal Spent on Operations $5,486,553  $11,348,810  $16,815,110  Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $777,161  $1,241,977  $2,016,447  Principal Repayment of Current Borrowing $0  $0  $0  Other Liabilities Principal Repayment $0  $0  $0  Long-term Liabilities Principal Repayment $0  $0  $0  Purchase Other Current Assets $0  $0  $0  Purchase Long-term Assets $0  $0  $0  Dividends $0  $0  $0  Subtotal Cash Spent $6,263,714  $12,590,787  $18,831,557  Net Cash Flow $3,990,074  $3,705,456  $7,626,667  Cash Balance $4,101,474  $7,806,931  $15,433,598
Cash
8.6 Projected Balance Sheet As shown in the balance sheet in the following table, our net worth will grow from approximately ($USD) 3,080,508 in first fiscal year to more than ($USD) 14,199,219 by the end of our 3rd year. The monthly projections are in the appendix.
Balance Sheet Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $4,101,474  $7,806,931  $15,433,598  Other Current Assets $84,000  $84,000  $84,000  Total Current Assets $4,185,474  $7,890,931  $15,517,598  Long-term Assets Long-term Assets $6,600  $6,600  $6,600  Accumulated Depreciation $0  $0  $0  Total Long-term Assets $6,600  $6,600  $6,600  Total Assets $4,192,074  $7,897,531  $15,524,198  Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $1,055,067  $810,819  $1,268,480  Current Borrowing $6,500  $6,500  $6,500  Other Current Liabilities $50,000  $50,000  $49,999  Subtotal Current Liabilities $1,111,566  $867,318  $1,324,979  Long-term Liabilities $0  $0  $0  Total Liabilities $1,111,566  $867,318  $1,324,979  Paid-in Capital $250,000  $250,000  $250,000  Retained Earnings ($54,500) $2,830,508  $6,780,212  Earnings $2,885,008  $3,949,704  $7,169,006  Total Capital $3,080,508  $7,030,212  $14,199,219  Total Liabilities and Capital $4,192,074  $7,897,531  $15,524,198  Net Worth $3,080,508  $7,030,212  $14,199,219
8.7 Business Ratios Standard business ratios are included in the following table. The ratios show an aggressive plan for growth in order to reach as many markets as possible within three years. Return on investment increases by larger margins each year as our subscription base grows. Projections are conservatively based on achieving less than 10% of Girl's Gone Wild's success.
Ratios Ratio Analysis Year 1 Year 2 Year 3 Industry Profile Sales Growth n.a. 59.81%  62.36%  0.00%  Percent of Total Assets Other Current Assets 2.00%  1.06%  0.54%  100.00%  Total Current Assets 99.84%  99.92%  99.96%  100.00%  Long-term Assets 0.16%  0.08%  0.04%  0.00%  Total Assets 100.00%  100.00%  100.00%  100.00%  Current Liabilities 26.52%  10.98%  8.53%  0.00%  Long-term Liabilities 0.00%  0.00%  0.00%  0.00%  Total Liabilities 26.52%  10.98%  8.53%  0.00%  Net Worth 73.48%  89.02%  91.47%  100.00%  Percent of Sales Sales 100.00%  100.00%  100.00%  100.00%  Gross Margin 56.19%  57.56%  58.79%  0.00%  Selling, General & Administrative Expenses 25.56%  31.32%  29.46%  0.00%  Advertising Expenses 7.60%  10.61%  8.23%  0.00%  Profit Before Interest and Taxes 43.76%  37.48%  41.90%  0.00%  Main Ratios Current 3.77  9.10  11.71  0.00  Quick 3.77  9.10  11.71  0.00  Total Debt to Total Assets 26.52%  10.98%  8.53%  0.00%  Pre-tax Return on Net Worth 133.79%  80.26%  72.13%  0.00%  Pre-tax Return on Assets 98.32%  71.45%  65.97%  0.00%  Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin 30.63%  26.24%  29.33%  n.a Return on Equity 93.65%  56.18%  50.49%  n.a Activity Ratios Accounts Payable Turnover 5.82  12.17  12.17  n.a Payment Days 36  35  25  n.a Total Asset Turnover 2.25  1.91  1.57  n.a Debt Ratios Debt to Net Worth 0.36  0.12  0.09  n.a Current Liab. to Liab. 1.00  1.00  1.00  n.a Liquidity Ratios Net Working Capital $3,073,908  $7,023,612  $14,192,619  n.a Interest Coverage 6,471.08  8,858.82  16,078.61  n.a Additional Ratios Assets to Sales 0.45  0.52  0.64  n.a Current Debt/Total Assets 27%  11%  9%  n.a Acid Test  3.77  9.10  11.71  n.a Sales/Net Worth 3.06  2.14  1.72  n.a Dividend Payout 0.00  0.00  0.00  n.a
Sales Forecast Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Unit Sales New Customer DVD Sales 7,600  9,120  10,640  12,160  13,680  15,200  16,720  18,240  19,760  21,280  22,800  24,320  Subscription DVD Sales  0  6,000  11,700  17,175  22,481  27,660  32,745  37,759  42,719  47,639  52,529  57,397  Single Non-subscription Sales  400  480  560  640  720  800  880  960  1,040  1,120  1,200  1,280  Total Unit Sales 8,000  15,600  22,900  29,975  36,881  43,660  50,345  56,959  63,519  70,039  76,529  82,997  Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 New Customer DVD Sales $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  Subscription DVD Sales  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  Single Non-subscription Sales  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  $16.90  Sales New Customer DVD Sales $128,440  $154,128  $179,816  $205,504  $231,192  $256,880  $282,568  $308,256  $333,944  $359,632  $385,320  $411,008  Subscription DVD Sales  $0  $101,400  $197,730  $290,258  $379,929  $467,454  $553,391  $638,127  $721,951  $805,099  $887,740  $970,009  Single Non-subscription Sales  $6,760  $8,112  $9,464  $10,816  $12,168  $13,520  $14,872  $16,224  $17,576  $18,928  $20,280  $21,632  Total Sales $135,200  $263,640  $387,010  $506,578  $623,289  $737,854  $850,831  $962,607  $1,073,471  $1,183,659  $1,293,340  $1,402,649  Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 New Customer DVD Sales 0.00% $10.05  $10.05  $10.05  $10.05  $10.05  $10.05  $10.05  $10.05  $10.05  $10.05  $10.05  $10.05  Subscription DVD Sales  0.00% $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  Single Non-subscription Sales  0.00% $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  $6.02  Direct Cost of Sales New Customer DVD Sales $76,380  $91,656  $106,932  $122,208  $137,484  $152,760  $168,036  $183,312  $198,588  $213,864  $229,140  $244,416  Subscription DVD Sales  $0  $36,120  $70,434  $103,393  $135,336  $166,513  $197,125  $227,309  $257,168  $286,787  $316,225  $345,530  Single Non-subscription Sales  $2,408  $2,890  $3,371  $3,853  $4,334  $4,816  $5,298  $5,779  $6,261  $6,742  $7,224  $7,706  Subtotal Direct Cost of Sales $78,788  $130,666  $180,737  $229,454  $277,154  $324,089  $370,459  $416,400  $462,017  $507,393  $552,589  $597,652
Personnel Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Shaun Wilson - President $1  $5,000  $8,000  $12,000  $15,000  $15,000  $15,000  $15,000  $17,500  $20,000  $25,000  $30,000  Dean Birmingham - CEO $1  $5,000  $8,000  $12,000  $15,000  $15,000  $15,000  $15,000  $17,500  $20,000  $25,000  $30,000  Tamara Stewart - Webmaster $3,000  $2,000  $1,500  $1,500  $1,500  $1,500  $1,500  $1,500  $1,500  $1,500  $1,500  $1,500  Ryan Dufrene - Chief Editor $800  $1,200  $1,800  $1,800  $1,800  $1,800  $1,800  $1,800  $1,800  $1,800  $1,800  $1,800  Total People 4 4 4 4 4 4 4 4 4 4 4 4 Total Payroll $3,802  $13,200  $19,300  $27,300  $33,300  $33,300  $33,300  $33,300  $38,300  $43,300  $53,300  $63,300
Profit and Loss Pro Forma Profit and Loss Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Sales $135,200  $263,640  $387,010  $506,578  $623,289  $737,854  $850,831  $962,607  $1,073,471  $1,183,659  $1,293,340  $1,402,649  Direct Cost of Sales $78,788  $130,666  $180,737  $229,454  $277,154  $324,089  $370,459  $416,400  $462,017  $507,393  $552,589  $597,652  Other Costs of Sales $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Total Cost of Sales $78,788  $130,666  $180,737  $229,454  $277,154  $324,089  $370,459  $416,400  $462,017  $507,393  $552,589  $597,652  Gross Margin $56,412  $132,974  $206,273  $277,123  $346,135  $413,765  $480,372  $546,207  $611,454  $676,266  $740,752  $804,998  Gross Margin % 41.72%  50.44%  53.30%  54.70%  55.53%  56.08%  56.46%  56.74%  56.96%  57.13%  57.27%  57.39%  Expenses Payroll $3,802  $13,200  $19,300  $27,300  $33,300  $33,300  $33,300  $33,300  $38,300  $43,300  $53,300  $63,300  TV AD Marketing/Web Promotion $30,000  $35,400  $40,800  $46,200  $51,600  $57,000  $62,400  $67,800  $73,200  $78,600  $84,000  $89,400  Depreciation $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Rent $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Utilities $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Insurance $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Payroll Taxes 15%  $570  $1,980  $2,895  $4,095  $4,995  $4,995  $4,995  $4,995  $5,745  $6,495  $7,995  $9,495  Other $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Total Operating Expenses $34,372  $50,580  $62,995  $77,595  $89,895  $95,295  $100,695  $106,095  $117,245  $128,395  $145,295  $162,195  Profit Before Interest and Taxes $22,040  $82,394  $143,278  $199,528  $256,240  $318,470  $379,677  $440,112  $494,209  $547,871  $595,457  $642,803  EBITDA $22,040  $82,394  $143,278  $199,528  $256,240  $318,470  $379,677  $440,112  $494,209  $547,871  $595,457  $642,803  Interest Expense $53  $53  $53  $53  $53  $53  $53  $53  $53  $53  $53  $53  Taxes Incurred $6,596  $24,702  $42,967  $59,843  $76,856  $95,525  $113,887  $132,018  $148,247  $164,345  $178,621  $192,825  Net Profit $15,391  $57,639  $100,257  $139,633  $179,331  $222,892  $265,737  $308,041  $345,909  $383,472  $416,782  $449,925  Net Profit/Sales 11.38%  21.86%  25.91%  27.56%  28.77%  30.21%  31.23%  32.00%  32.22%  32.40%  32.23%  32.08%
Cash Flow Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Cash Received Cash from Operations Cash Sales $135,200  $263,640  $387,010  $506,578  $623,289  $737,854  $850,831  $962,607  $1,073,471  $1,183,659  $1,293,340  $1,402,649  Subtotal Cash from Operations $135,200  $263,640  $387,010  $506,578  $623,289  $737,854  $850,831  $962,607  $1,073,471  $1,183,659  $1,293,340  $1,402,649  Additional Cash Received Sales Tax, VAT, HST/GST Received 8.25%  $11,154  $21,750  $31,928  $41,793  $51,421  $60,873  $70,194  $79,415  $88,561  $97,652  $106,701  $115,719  New Current Borrowing $6,500  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  New Other Liabilities (interest-free) $50,000  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  New Long-term Liabilities $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Sales of Other Current Assets $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Sales of Long-term Assets $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  New Investment Received $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Subtotal Cash Received $202,854  $285,390  $418,938  $548,370  $674,710  $798,727  $921,024  $1,042,022  $1,162,032  $1,281,311  $1,400,041  $1,518,368  Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Expenditures from Operations Cash Spending $3,802  $13,200  $19,300  $27,300  $33,300  $33,300  $33,300  $33,300  $38,300  $43,300  $53,300  $63,300  Bill Payments $10,367  $118,567  $0  $269,859  $342,012  $413,025  $484,000  $554,110  $623,533  $691,516  $759,099  $825,463  Subtotal Spent on Operations $14,169  $131,767  $19,300  $297,159  $375,312  $446,325  $517,300  $587,410  $661,833  $734,816  $812,399  $888,763  Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $11,154  $21,750  $31,928  $41,793  $51,421  $60,873  $70,194  $79,415  $88,561  $97,652  $106,701  $115,719  Principal Repayment of Current Borrowing $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Other Liabilities Principal Repayment $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Long-term Liabilities Principal Repayment $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Purchase Other Current Assets $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Purchase Long-term Assets $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Dividends $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Subtotal Cash Spent $25,323  $153,517  $51,228  $338,952  $426,733  $507,198  $587,494  $666,825  $750,394  $832,468  $919,100  $1,004,482  Net Cash Flow $177,531  $131,873  $367,710  $209,418  $247,977  $291,529  $333,530  $375,198  $411,639  $448,843  $480,941  $513,886  Cash Balance $288,931  $420,804  $788,515  $997,933  $1,245,910  $1,537,439  $1,870,969  $2,246,166  $2,657,805  $3,106,648  $3,587,589  $4,101,474
Balance Sheet Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Assets Starting Balances Current Assets Cash $111,400  $288,931  $420,804  $788,515  $997,933  $1,245,910  $1,537,439  $1,870,969  $2,246,166  $2,657,805  $3,106,648  $3,587,589  $4,101,474  Other Current Assets $84,000  $84,000  $84,000  $84,000  $84,000  $84,000  $84,000  $84,000  $84,000  $84,000  $84,000  $84,000  $84,000  Total Current Assets $195,400  $372,931  $504,804  $872,515  $1,081,933  $1,329,910  $1,621,439  $1,954,969  $2,330,166  $2,741,805  $3,190,648  $3,671,589  $4,185,474  Long-term Assets Long-term Assets $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  Accumulated Depreciation $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Total Long-term Assets $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  $6,600  Total Assets $202,000  $379,531  $511,404  $879,115  $1,088,533  $1,336,510  $1,628,039  $1,961,569  $2,336,766  $2,748,405  $3,197,248  $3,678,189  $4,192,074  Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Current Liabilities Accounts Payable $6,500  $112,140  $186,374  $453,827  $523,613  $592,259  $660,896  $728,690  $795,847  $861,576  $926,947  $991,105  $1,055,067  Current Borrowing $0  $6,500  $6,500  $6,500  $6,500  $6,500  $6,500  $6,500  $6,500  $6,500  $6,500  $6,500  $6,500  Other Current Liabilities $0  $50,000  $50,000  $50,001  $50,000  $50,001  $50,001  $50,000  $50,000  $50,001  $50,000  $50,000  $50,000  Subtotal Current Liabilities $6,500  $168,640  $242,875  $510,328  $580,113  $648,760  $717,397  $785,190  $852,347  $918,077  $983,447  $1,047,605  $1,111,566  Long-term Liabilities $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  $0  Total Liabilities $6,500  $168,640  $242,875  $510,328  $580,113  $648,760  $717,397  $785,190  $852,347  $918,077  $983,447  $1,047,605  $1,111,566  Paid-in Capital $250,000  $250,000  $250,000  $250,000  $250,000  $250,000  $250,000  $250,000  $250,000  $250,000  $250,000  $250,000  $250,000  Retained Earnings ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) Earnings $0  $15,391  $73,030  $173,287  $312,919  $492,250  $715,142  $980,879  $1,288,920  $1,634,829  $2,018,301  $2,435,084  $2,885,008  Total Capital $195,500  $210,891  $268,530  $368,787  $508,419  $687,750  $910,642  $1,176,379  $1,484,420  $1,830,329  $2,213,801  $2,630,584  $3,080,508  Total Liabilities and Capital $202,000  $379,531  $511,404  $879,115  $1,088,533  $1,336,510  $1,628,039  $1,961,569  $2,336,766  $2,748,405  $3,197,248  $3,678,189  $4,192,074  Net Worth $195,500  $210,891  $268,530  $368,787  $508,419  $687,750  $910,642  $1,176,379  $1,484,420  $1,830,329  $2,213,801  $2,630,584  $3,080,508

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Bad Girls On Film_Biz Plan_Power Point

  • 1. Cover Page                                                                                                                Business Plan Version 3.2 Contact: Dean Birmingham (305) 331-6072 [email_address] Shaun Wilson (727) 510-8933 [email_address]
  • 2. Legal Page Confidentiality Agreement   The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.  
  • 3.
  • 5.
  • 6. 1.2 Mission Party Patrol Productions Inc produces Bad Girls on Film to feed the insatiable hunger of adult reality fans with original content filmed at the wildest parties across North America featuring girls of all sorts being naughty in so many ways.  We will seek out and find the hottest girls doing the craziest things and deliver it to our customers around the world for their viewing pleasure in the form of nicely packaged DVDs.  Each month we will deliver sexy, original footage in new releases to our subscription members. Our desire to entertain the masses with our brand of adult reality has us always seeking to broaden our horizons and expose some of our wildest behavior.
  • 7.
  • 8. 2.0 Company Summary "Bad Girls On Film" (BGOF) films at major party events across North America and produces an adult reality DVD series with the footage.  DVD's run about 40 to 60 minutes with edited content of adults doing the wildest things.  The DVD's are sold through late night TV commercials and online ads. Special promotions are offered to encourage our customers to be become subscription members thereby receiving a new DVD product every month. BGOF films at popular events through out the year to provide new content each month.
  • 9. 2.1 Company Ownership Party Patrol Products Inc dba Bad Girls On Film is a private company filming, packaging, advertising, and distributing adult theme DVD's. It is owned and operated by Dean Birmingham and Shaun Wilson.
  • 10. 2.2 Start-up Summary The following table and chart illustrates initial start-up costs for the company including cash on hand to cover expenses for the company in it's first 3 months regardless of projected profits.  Current assets include 7 completed DVD's releases and camera equipment.
  • 11. Start-up Start-up Requirements Start-up Expenses Legal $4,000 Editing $1,800 Website $1,200 Advertising $27,000 PR $5,000 DVD Printing/Packaging $9,500 Other $6,000 Total Start-up Expenses $54,500 Start-up Assets Cash Required $100,000 Other Current Assets $84,000 Long-term Assets $6,600 Total Assets $190,600 Total Requirements $245,100
  • 13. 3.0 Products Party Patrol Productions sells a DVD series Bad Girls On Film. DVD content is compiled footage from major party events across North America.  DVD releases are advertised on TV and Internet with emphasis on our subscription program. Orders are taken on the phone by a contracted call center and then DVD's are shipped by a third party to the customer. Subscription members automatically receive new product month after month until they cancel.
  • 14. 4.0 Market Analysis Summary Revenue for adult DVD sales and rentals totaled over 3.6 billion dollars in 2006. Reality shows have become the most popular form of entertainment on television today.  The adult reality genre has very few producers and only one true mass distributor in today's market, Girls Gone Wild (GGW). In 2007, Girls Gone Wild grossed nearly 100 million dollars in revenue primarily from DVD sales achieved through late night TV commercials in various markets across the U.S..  Consumers of this product love the mainstream appeal of it's packaging and reputation.  Besides it's being a fixture in modern pop culture, this product provides a form of sensual adult entertainment without the adult taboo.  With over 18 million direct web searches for 'Girls Gone Wild' last year alone, it's obvious their method of branding is very effective and this also reflects the markets hunger for such a product.  With GGW only able to produce a limited amount of new titles each year, there is a huge demand for additional products along this line.  
  • 15.
  • 16. Market Analysis Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR US DVD Sales 25% 1,080,000 1,350,000 1,687,500 2,109,375 2,636,719 25.00% Canada, Aus Sales 10% 0 60,000 66,000 72,600 79,860 0.00% Other Markets 10% 0 0 45,000 49,500 54,450 0.00% Total 26.56% 1,080,000 1,410,000 1,798,500 2,231,475 2,771,029 26.56%
  • 17. 4.2 Target Market Segment Strategy BGOF primarily focuses on it's target market, the current customers of Girls Gone Wild and other fans of reality TV, through the blitzing of popular late night TV networks with our ads and infomercials.  The audience we focus on reaching are men ages 18 to 35 with a credit card. The ad campaigns will continuously promote our subscription program by offering discount sale prices to all who subscribe and pay with their credit card.  
  • 18. 4.3 Industry Analysis Adult Entertainment is the most profitable media in today's market and "adult reality" is at the forefront of today's hottest trends. Very few companies have been as successful as Girls Gone Wild (GGW) due to it's unique approach to gathering and distributing content. Although GGW faced many legal challenges for it's methods of filming over the years they has moved forward in becoming one of the biggest players in this genre. GGW's distribution method is quite similar to the Time Life Music subscription program but their strategy of repetitious late night TV ads and brand name promotion have no equal.... Until now! Party Patrol Productions has been filming for the past couple of years at the wildest events across North America and is ready to release our series of DVD's titled "Bad Girls on Film" (BGOF). The market has very few products to consume in this unique media platform. While competitors such as 'Wild Party Girls' have been forced to abandon the GGW format and morph into a porn company due to their inability to generate new reality content at events, GGW continues to grow and expand it's consumer base globally and is currently making almost $100 million dollars a year in revenue. With consumers in the U.S. always spending money on adult entertainment and giant foreign markets opening for business in this genre, the market has unlimited potential and ever expanding profit margins. Taking the legal lessons learned form GGW's challenges, our proven ability to produce a great product, and combining it with this red hot market, Bad Girls On Film is ready to launch!
  • 19. 4.3.1 Competition and Buying Patterns The purchase decision for our customer is based upon their curiosity and natural voyeuristic tendencies combined with our advertised sale price: 2 DVD's for only $9.99 plus shipping and handling.  Besides harnessing the popularity of Girls Gone Wild, Bad Girls On Film will attract subscribers with our more realistic content.  Our customers will be willing to pick up the phone and subscribe to our product for the simple fact of it being a really great deal.  Our subscribers will continue to pay for monthly DVD releases for two reasons: It's a value considering the amount of entertainment, and it's a hassle to cancel the subscription as all cancellations must be in mailed to us in writing.  This formula is the basis of success with GGW and others such as Time Life Music.
  • 20. 5.0 Web Plan Summary Bad Girls On Film's website will be a dynamic marketing tool for the company that generates sales, recruits promotional partners, solicits content, and advertises our events worldwide. The company site will be the point of sale used by both our call center and our direct online customers. The purchasing format for our direct online customers will be geared towards selling subscriptions to our DVD series similar to the call center focus. BadGirlsOnfilm.com will list our upcoming filming schedule and promote the events we will attend to gather content. The site will also offer exclusive BGOF merchandise for sale adding to our earning and marketing potential. Contests geared towards creating brand awareness and gathering new content will be advertised on the site as well. As the company grows, its recruiting needs can be addressed by posting career opportunities and FAQs about the company. The goal will be to implement a functional and professionally designed website that can be adapted to meet the company's growing needs.
  • 21.
  • 22. 5.2 Development Requirements BadGirlsOnFilm.com's initial redesign will be outsourced to Blue Design.  Maintenance and creation of future versions of the website will be outsourced to Tamara Stewart, a professional graphics designer with years of experience. The contractor will work with the marketing department to conceptualize the sites image and overall design. It will be maintained in-house and major site redesigning will be made through a contractor.
  • 23. 6.0 Strategy and Implementation Summary Bad Girls On Film's strategy is to enter markets which have proven to hold the largest consumer bases for our product.  The branding of our name and logo through late night TV advertisements and internet marketing is key to creating an interest in our product. In addition, promotions and visible presence the events we film at are part of our marketing strategy.
  • 24. 6.1 SWOT Analysis Bad Girls on Film has a valuable cache of strengths that will insure our success. These strengths include: a rare ability to get valuable unscripted content, an exciting new image to provide it at a great value, and the ability to evolve with technological trends in the industry. This ability to be on the cutting edge will address our weakness of being in a market that is moving towards digital deliveries instead of posted hard copies. Our success translates into profits which are reinvested in producing DVD releases that include fresh content and quality performances by attractive performers. Our strengths in being a new player on the scene with new content will capitalize on the opportunities such a hungry market provides there-by catapulting our brand throughout the market. These opportunities include, but are not limited to, a success as great as our competition, the possibility of becoming a household name, and the future of venturing into mainstream media with a reality show and our own cable network.  The key to being as profitable as possible is avoiding threats such as legal issues by maintaining and implementing strict protocol in obtaining and distributing our content.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. 6.2 Competitive Edge Bad Girls On Film's competitive edge comes from us being the new guys on the scene with crazier, more realistic content, provided at a better price.  We have been able to get more out of the events we have filmed even with our extremely popular competitors present.  What we lack in staged content temporarily, we more than make up in alternative entertainment from the events.  From girl fights, to police beat downs, we have much more than just girls flashing, kissing, and showering together.  There's no doubt, that with enough investment to add scripted performances to our productions and heavily advertise our product, we can easily approach the success Girls Gone Wild has attained.
  • 30. 6.3 Marketing Strategy Party Patrol Production's marketing strategy for Bad Girls on Film focuses on late night TV ads in targeted markets where research has shown large qualified consumer bases for our product. The networks we advertise on are chosen based upon the demographics they attract during the time slots we advertise in. Our marketing strategy includes creating a far reaching online presence based on several direct endeavors to: advertise to our likely consumers via banners and pop ups, create deep links throughout the web to increase our search result presence through blogging, video sharing, link exchanges, etc, and the purchasing of adword optimization. We will also continuously create a brand name 'buzz' by maintaining a positive high profile presence at the many events we film at across North America.
  • 31. 6.4 Sales Strategy Bad Girls On Films strategy focuses on first targeting our top ten television markets for advertising our initial release of two DVD's. These markets have been researched and deemed to have a great consumer base for our product. The networks we advertise our late night ads on include Spike TV, Comedy Central and the Cartoon Network (Adult Swim) among others and are all very popular with our target audiences. Our repetitious ads offer the great deal of 2 feature length DVD's with brand new content for a great price as part of a subscription program.  Call centers with well scripted representatives are trained to turn each call into a subscription.  As our subscription customer base compounds, we will continue to release new material each month and have new advertising campaigns with new themes each season thereby always generating new interest in our series. We will continue to add to our target markets each month until we have a broad presences over the entire US market. Distribution deals abroad will soon follow.
  • 32. 6.4.1 Sales Forecast The following chart and table show our present sales forecast. We project new customer DVD sales to grow approximately 33% and subscription DVD sales to grow approximately 75% in our first year due to the compounding effect the subscription program facilitates.
  • 33. Sales Forecast Sales Forecast Year 1 Year 2 Year 3 Unit Sales New Customer DVD Sales 191,520 254,722 338,780 Subscription DVD Sales 355,804 622,657 1,089,649 Single Non-subscription Sales 10,080 13,406 17,830 Total Unit Sales 557,404 890,785 1,446,259 Unit Prices Year 1 Year 2 Year 3 New Customer DVD Sales $16.90 $16.90 $16.90 Subscription DVD Sales $16.90 $16.90 $16.90 Single Non-subscription Sales $16.90 $16.90 $16.90 Sales New Customer DVD Sales $3,236,688 $4,304,802 $5,725,382 Subscription DVD Sales $6,013,088 $10,522,903 $18,415,068 Single Non-subscription Sales $170,352 $226,561 $301,327 Total Sales $9,420,128 $15,054,266 $24,441,777 Direct Unit Costs Year 1 Year 2 Year 3 New Customer DVD Sales $10.05 $10.05 $10.05 Subscription DVD Sales $6.02 $6.02 $6.02 Single Non-subscription Sales $6.02 $6.02 $6.02 Direct Cost of Sales New Customer DVD Sales $1,924,776 $2,559,956 $3,404,739 Subscription DVD Sales $2,141,940 $3,748,395 $6,559,687 Single Non-subscription Sales $60,682 $80,704 $107,337 Subtotal Direct Cost of Sales $4,127,398 $6,389,055 $10,071,763
  • 36. 6.5 Milestones The accompanying table shows specific milestones, with responsibilities assigned, dates, and budgets. The milestones represented in this plan are those which we have determined to be the most important. Budgets demands can be met over time based upon their.
  • 37. Milestones Milestones Milestone Start Date End Date Budget Manager Department Secure investment capital 8/17/2009 10/17/2009 $200 D. Birmingham ??? Sign 1 month TV ad deal 9/17/2009 10/25/2009 $27,000 D. Birmingham Spot Runner Sign call center deal 9/17/2009 10/18/2009 $16,900 S. Wilson 24/7 Intouch Sign printing/distribution deal 9/17/2009 10/25/2009 $9,500 D. Birmingham Duplium Re-Launch BadGirlsonFilm.com 10/31/2009 11/7/2009 $4,000 S. Wilson Blue Design Air Commercials in 10 markets 11/15/2009 12/15/2009 $0 S. Wilson Spot Runner Add 2 TV markets monthly 12/15/2009 8/15/2010 $415,800 S. Wilson Spot Runner Film at Mardi Gras 2009 2/12/2010 2/25/2010 $11,000 D. Birmingham Contracted Crew Film Spring Break Mexico 3/7/2010 3/21/2010 $18,000 D. Birmingham Contracted Crew Film Spring Break Gulf Coast 3/20/2010 3/28/2010 $9,000 S. Wilson Contracted Crew Film Spring Break Florida 3/22/2010 3/29/2010 $8,000 D. Birmingham Contracted Crew Totals $519,400
  • 38. 7.0 Management Summary Party Patrol Productions Inc. consists of four full time employees. Additional assistance is acquired on a contracted part-time basis and/or through the use of consultants, specifically during the filming at events and for legal matters. Detailed descriptions are found in the following section.
  • 39. 7.1 Personnel Plan The personnel plan requires that we keep the only the essential employees on the monthly payroll. All other manpower such as film crews, promoters, talent, etc, will be hired on contract basis per event.
  • 40. Personnel Personnel Plan Year 1 Year 2 Year 3 Shaun Wilson - President $177,501 $600,000 $900,000 Dean Birmingham - CEO $177,501 $600,000 $900,000 Tamara Stewart - Webmaster $20,000 $18,000 $18,000 Ryan Dufrene - Chief Editor $20,000 $21,600 $21,600 Total People 4 4 4 Total Payroll $395,002 $1,239,600 $1,839,600
  • 41. 8.0 Financial Plan We want to finance growth through a combination of short term debt and cash flow. Purchase of the more commercial air time will be covered by sales profits with-in the first 3 to 4 months. Additional advertising in new markets will be financed with cash-flow.
  • 42. 8.1 Start-up Funding The start-up costs of Bad Girls on Film will consist primarily of commercial air time and the printing of DVD's.  Dean Birmingham and Shaun Wilson will invest 'sweat equity', benefits and labor to the start up.  Investors will contribute approximately $250,000 (USD). The requirment of extra cash on hand is to ensure business expenses are covered for the first 3 months from start-up.
  • 43. Start-up Funding Start-up Funding Start-up Expenses to Fund $54,500 Start-up Assets to Fund $190,600 Total Funding Required $245,100 Assets Non-cash Assets from Start-up $90,600 Cash Requirements from Start-up $100,000 Additional Cash Raised $11,400 Cash Balance on Starting Date $111,400 Total Assets $202,000 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $6,500 Other Current Liabilities (interest-free) $0 Total Liabilities $6,500 Capital Planned Investment Owner $50,000 Investor $200,000 Additional Investment Requirement $0 Total Planned Investment $250,000 Loss at Start-up (Start-up Expenses) ($54,500) Total Capital $195,500 Total Capital and Liabilities $202,000 Total Funding $256,500
  • 44. 8.2 Important Assumptions Important assumptions for this plan are found in the following table. These assumptions largely determine the financial plan and require that we secure additional financing.
  • 45. 8.3 Break-even Analysis The break-even analysis shows that Bad Girls On Film has sufficient sales strength to remain viable and become highly profitable Our break-even point is close to 10,274 units per month and calculated costs only increase with a steady approach to adding new markets. Projections are detailed in the following table.
  • 46. Break-even Analysis Break-even Analysis Monthly Units Break-even 10,274 Monthly Revenue Break-even $173,630 Assumptions: Average Per-Unit Revenue $16.90 Average Per-Unit Variable Cost $7.40 Estimated Monthly Fixed Cost $97,554
  • 48. 8.4 Projected Profit and Loss The profits projected are very conservative based on a formula of making an average of securing only 3 sales for every one minute commercial we air in our targeted markets resulting in $2,885,008 net profit in our first year by adding two markets each month.  With primary costs always being the investment in TV commercials, we project that by increasing ad time spending at an average of $415,800 per year, we expect to earn a minimum net profit of $3,949,704 in year two, and $7,169,006 in year three.
  • 49. Profit and Loss Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $9,420,128 $15,054,266 $24,441,777 Direct Cost of Sales $4,127,398 $6,389,055 $10,071,763 Other Costs of Sales $0 $0 $0 Total Cost of Sales $4,127,398 $6,389,055 $10,071,763 Gross Margin $5,292,730 $8,665,211 $14,370,015 Gross Margin % 56.19% 57.56% 58.79% Expenses Payroll $395,002 $1,239,600 $1,839,600 TV AD Marketing/Web Promotion $716,400 $1,596,600 $2,012,400 Depreciation $0 $0 $0 Rent $0 $0 $0 Utilities $0 $0 $0 Insurance $0 $0 $0 Payroll Taxes $59,250 $185,940 $275,940 Other $0 $0 $0 Total Operating Expenses $1,170,652 $3,022,140 $4,127,940 Profit Before Interest and Taxes $4,122,078 $5,643,071 $10,242,075 EBITDA $4,122,078 $5,643,071 $10,242,075 Interest Expense $637 $637 $637 Taxes Incurred $1,236,432 $1,692,730 $3,072,431 Net Profit $2,885,008 $3,949,704 $7,169,006 Net Profit/Sales 30.63% 26.24% 29.33%
  • 54. 8.5 Projected Cash Flow Bad Girls On Film expects to manage the cash flow over the next three years with assistance of a loan from investors of ($USD) 250,000 for initial start-up costs. This financing is required to provide the working capital to meet the costs of buying advertising slots in targeted markets and for the costs of printing a stock of DVD's, and related expenses.
  • 55. Cash Flow Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $9,420,128 $15,054,266 $24,441,777 Subtotal Cash from Operations $9,420,128 $15,054,266 $24,441,777 Additional Cash Received Sales Tax, VAT, HST/GST Received $777,161 $1,241,977 $2,016,447 New Current Borrowing $6,500 $0 $0 New Other Liabilities (interest-free) $50,000 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $10,253,788 $16,296,243 $26,458,224 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $395,002 $1,239,600 $1,839,600 Bill Payments $5,091,551 $10,109,210 $14,975,510 Subtotal Spent on Operations $5,486,553 $11,348,810 $16,815,110 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $777,161 $1,241,977 $2,016,447 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $6,263,714 $12,590,787 $18,831,557 Net Cash Flow $3,990,074 $3,705,456 $7,626,667 Cash Balance $4,101,474 $7,806,931 $15,433,598
  • 56. Cash
  • 57. 8.6 Projected Balance Sheet As shown in the balance sheet in the following table, our net worth will grow from approximately ($USD) 3,080,508 in first fiscal year to more than ($USD) 14,199,219 by the end of our 3rd year. The monthly projections are in the appendix.
  • 58. Balance Sheet Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $4,101,474 $7,806,931 $15,433,598 Other Current Assets $84,000 $84,000 $84,000 Total Current Assets $4,185,474 $7,890,931 $15,517,598 Long-term Assets Long-term Assets $6,600 $6,600 $6,600 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $6,600 $6,600 $6,600 Total Assets $4,192,074 $7,897,531 $15,524,198 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $1,055,067 $810,819 $1,268,480 Current Borrowing $6,500 $6,500 $6,500 Other Current Liabilities $50,000 $50,000 $49,999 Subtotal Current Liabilities $1,111,566 $867,318 $1,324,979 Long-term Liabilities $0 $0 $0 Total Liabilities $1,111,566 $867,318 $1,324,979 Paid-in Capital $250,000 $250,000 $250,000 Retained Earnings ($54,500) $2,830,508 $6,780,212 Earnings $2,885,008 $3,949,704 $7,169,006 Total Capital $3,080,508 $7,030,212 $14,199,219 Total Liabilities and Capital $4,192,074 $7,897,531 $15,524,198 Net Worth $3,080,508 $7,030,212 $14,199,219
  • 59. 8.7 Business Ratios Standard business ratios are included in the following table. The ratios show an aggressive plan for growth in order to reach as many markets as possible within three years. Return on investment increases by larger margins each year as our subscription base grows. Projections are conservatively based on achieving less than 10% of Girl's Gone Wild's success.
  • 60. Ratios Ratio Analysis Year 1 Year 2 Year 3 Industry Profile Sales Growth n.a. 59.81% 62.36% 0.00% Percent of Total Assets Other Current Assets 2.00% 1.06% 0.54% 100.00% Total Current Assets 99.84% 99.92% 99.96% 100.00% Long-term Assets 0.16% 0.08% 0.04% 0.00% Total Assets 100.00% 100.00% 100.00% 100.00% Current Liabilities 26.52% 10.98% 8.53% 0.00% Long-term Liabilities 0.00% 0.00% 0.00% 0.00% Total Liabilities 26.52% 10.98% 8.53% 0.00% Net Worth 73.48% 89.02% 91.47% 100.00% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% Gross Margin 56.19% 57.56% 58.79% 0.00% Selling, General & Administrative Expenses 25.56% 31.32% 29.46% 0.00% Advertising Expenses 7.60% 10.61% 8.23% 0.00% Profit Before Interest and Taxes 43.76% 37.48% 41.90% 0.00% Main Ratios Current 3.77 9.10 11.71 0.00 Quick 3.77 9.10 11.71 0.00 Total Debt to Total Assets 26.52% 10.98% 8.53% 0.00% Pre-tax Return on Net Worth 133.79% 80.26% 72.13% 0.00% Pre-tax Return on Assets 98.32% 71.45% 65.97% 0.00% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin 30.63% 26.24% 29.33% n.a Return on Equity 93.65% 56.18% 50.49% n.a Activity Ratios Accounts Payable Turnover 5.82 12.17 12.17 n.a Payment Days 36 35 25 n.a Total Asset Turnover 2.25 1.91 1.57 n.a Debt Ratios Debt to Net Worth 0.36 0.12 0.09 n.a Current Liab. to Liab. 1.00 1.00 1.00 n.a Liquidity Ratios Net Working Capital $3,073,908 $7,023,612 $14,192,619 n.a Interest Coverage 6,471.08 8,858.82 16,078.61 n.a Additional Ratios Assets to Sales 0.45 0.52 0.64 n.a Current Debt/Total Assets 27% 11% 9% n.a Acid Test 3.77 9.10 11.71 n.a Sales/Net Worth 3.06 2.14 1.72 n.a Dividend Payout 0.00 0.00 0.00 n.a
  • 61. Sales Forecast Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Unit Sales New Customer DVD Sales 7,600 9,120 10,640 12,160 13,680 15,200 16,720 18,240 19,760 21,280 22,800 24,320 Subscription DVD Sales 0 6,000 11,700 17,175 22,481 27,660 32,745 37,759 42,719 47,639 52,529 57,397 Single Non-subscription Sales 400 480 560 640 720 800 880 960 1,040 1,120 1,200 1,280 Total Unit Sales 8,000 15,600 22,900 29,975 36,881 43,660 50,345 56,959 63,519 70,039 76,529 82,997 Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 New Customer DVD Sales $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 Subscription DVD Sales $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 Single Non-subscription Sales $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 $16.90 Sales New Customer DVD Sales $128,440 $154,128 $179,816 $205,504 $231,192 $256,880 $282,568 $308,256 $333,944 $359,632 $385,320 $411,008 Subscription DVD Sales $0 $101,400 $197,730 $290,258 $379,929 $467,454 $553,391 $638,127 $721,951 $805,099 $887,740 $970,009 Single Non-subscription Sales $6,760 $8,112 $9,464 $10,816 $12,168 $13,520 $14,872 $16,224 $17,576 $18,928 $20,280 $21,632 Total Sales $135,200 $263,640 $387,010 $506,578 $623,289 $737,854 $850,831 $962,607 $1,073,471 $1,183,659 $1,293,340 $1,402,649 Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 New Customer DVD Sales 0.00% $10.05 $10.05 $10.05 $10.05 $10.05 $10.05 $10.05 $10.05 $10.05 $10.05 $10.05 $10.05 Subscription DVD Sales 0.00% $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 Single Non-subscription Sales 0.00% $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 $6.02 Direct Cost of Sales New Customer DVD Sales $76,380 $91,656 $106,932 $122,208 $137,484 $152,760 $168,036 $183,312 $198,588 $213,864 $229,140 $244,416 Subscription DVD Sales $0 $36,120 $70,434 $103,393 $135,336 $166,513 $197,125 $227,309 $257,168 $286,787 $316,225 $345,530 Single Non-subscription Sales $2,408 $2,890 $3,371 $3,853 $4,334 $4,816 $5,298 $5,779 $6,261 $6,742 $7,224 $7,706 Subtotal Direct Cost of Sales $78,788 $130,666 $180,737 $229,454 $277,154 $324,089 $370,459 $416,400 $462,017 $507,393 $552,589 $597,652
  • 62. Personnel Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Shaun Wilson - President $1 $5,000 $8,000 $12,000 $15,000 $15,000 $15,000 $15,000 $17,500 $20,000 $25,000 $30,000 Dean Birmingham - CEO $1 $5,000 $8,000 $12,000 $15,000 $15,000 $15,000 $15,000 $17,500 $20,000 $25,000 $30,000 Tamara Stewart - Webmaster $3,000 $2,000 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 Ryan Dufrene - Chief Editor $800 $1,200 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 Total People 4 4 4 4 4 4 4 4 4 4 4 4 Total Payroll $3,802 $13,200 $19,300 $27,300 $33,300 $33,300 $33,300 $33,300 $38,300 $43,300 $53,300 $63,300
  • 63. Profit and Loss Pro Forma Profit and Loss Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Sales $135,200 $263,640 $387,010 $506,578 $623,289 $737,854 $850,831 $962,607 $1,073,471 $1,183,659 $1,293,340 $1,402,649 Direct Cost of Sales $78,788 $130,666 $180,737 $229,454 $277,154 $324,089 $370,459 $416,400 $462,017 $507,393 $552,589 $597,652 Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Cost of Sales $78,788 $130,666 $180,737 $229,454 $277,154 $324,089 $370,459 $416,400 $462,017 $507,393 $552,589 $597,652 Gross Margin $56,412 $132,974 $206,273 $277,123 $346,135 $413,765 $480,372 $546,207 $611,454 $676,266 $740,752 $804,998 Gross Margin % 41.72% 50.44% 53.30% 54.70% 55.53% 56.08% 56.46% 56.74% 56.96% 57.13% 57.27% 57.39% Expenses Payroll $3,802 $13,200 $19,300 $27,300 $33,300 $33,300 $33,300 $33,300 $38,300 $43,300 $53,300 $63,300 TV AD Marketing/Web Promotion $30,000 $35,400 $40,800 $46,200 $51,600 $57,000 $62,400 $67,800 $73,200 $78,600 $84,000 $89,400 Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Payroll Taxes 15% $570 $1,980 $2,895 $4,095 $4,995 $4,995 $4,995 $4,995 $5,745 $6,495 $7,995 $9,495 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Operating Expenses $34,372 $50,580 $62,995 $77,595 $89,895 $95,295 $100,695 $106,095 $117,245 $128,395 $145,295 $162,195 Profit Before Interest and Taxes $22,040 $82,394 $143,278 $199,528 $256,240 $318,470 $379,677 $440,112 $494,209 $547,871 $595,457 $642,803 EBITDA $22,040 $82,394 $143,278 $199,528 $256,240 $318,470 $379,677 $440,112 $494,209 $547,871 $595,457 $642,803 Interest Expense $53 $53 $53 $53 $53 $53 $53 $53 $53 $53 $53 $53 Taxes Incurred $6,596 $24,702 $42,967 $59,843 $76,856 $95,525 $113,887 $132,018 $148,247 $164,345 $178,621 $192,825 Net Profit $15,391 $57,639 $100,257 $139,633 $179,331 $222,892 $265,737 $308,041 $345,909 $383,472 $416,782 $449,925 Net Profit/Sales 11.38% 21.86% 25.91% 27.56% 28.77% 30.21% 31.23% 32.00% 32.22% 32.40% 32.23% 32.08%
  • 64. Cash Flow Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Cash Received Cash from Operations Cash Sales $135,200 $263,640 $387,010 $506,578 $623,289 $737,854 $850,831 $962,607 $1,073,471 $1,183,659 $1,293,340 $1,402,649 Subtotal Cash from Operations $135,200 $263,640 $387,010 $506,578 $623,289 $737,854 $850,831 $962,607 $1,073,471 $1,183,659 $1,293,340 $1,402,649 Additional Cash Received Sales Tax, VAT, HST/GST Received 8.25% $11,154 $21,750 $31,928 $41,793 $51,421 $60,873 $70,194 $79,415 $88,561 $97,652 $106,701 $115,719 New Current Borrowing $6,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $50,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $202,854 $285,390 $418,938 $548,370 $674,710 $798,727 $921,024 $1,042,022 $1,162,032 $1,281,311 $1,400,041 $1,518,368 Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Expenditures from Operations Cash Spending $3,802 $13,200 $19,300 $27,300 $33,300 $33,300 $33,300 $33,300 $38,300 $43,300 $53,300 $63,300 Bill Payments $10,367 $118,567 $0 $269,859 $342,012 $413,025 $484,000 $554,110 $623,533 $691,516 $759,099 $825,463 Subtotal Spent on Operations $14,169 $131,767 $19,300 $297,159 $375,312 $446,325 $517,300 $587,410 $661,833 $734,816 $812,399 $888,763 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $11,154 $21,750 $31,928 $41,793 $51,421 $60,873 $70,194 $79,415 $88,561 $97,652 $106,701 $115,719 Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $25,323 $153,517 $51,228 $338,952 $426,733 $507,198 $587,494 $666,825 $750,394 $832,468 $919,100 $1,004,482 Net Cash Flow $177,531 $131,873 $367,710 $209,418 $247,977 $291,529 $333,530 $375,198 $411,639 $448,843 $480,941 $513,886 Cash Balance $288,931 $420,804 $788,515 $997,933 $1,245,910 $1,537,439 $1,870,969 $2,246,166 $2,657,805 $3,106,648 $3,587,589 $4,101,474
  • 65. Balance Sheet Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Assets Starting Balances Current Assets Cash $111,400 $288,931 $420,804 $788,515 $997,933 $1,245,910 $1,537,439 $1,870,969 $2,246,166 $2,657,805 $3,106,648 $3,587,589 $4,101,474 Other Current Assets $84,000 $84,000 $84,000 $84,000 $84,000 $84,000 $84,000 $84,000 $84,000 $84,000 $84,000 $84,000 $84,000 Total Current Assets $195,400 $372,931 $504,804 $872,515 $1,081,933 $1,329,910 $1,621,439 $1,954,969 $2,330,166 $2,741,805 $3,190,648 $3,671,589 $4,185,474 Long-term Assets Long-term Assets $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Long-term Assets $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 Total Assets $202,000 $379,531 $511,404 $879,115 $1,088,533 $1,336,510 $1,628,039 $1,961,569 $2,336,766 $2,748,405 $3,197,248 $3,678,189 $4,192,074 Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Current Liabilities Accounts Payable $6,500 $112,140 $186,374 $453,827 $523,613 $592,259 $660,896 $728,690 $795,847 $861,576 $926,947 $991,105 $1,055,067 Current Borrowing $0 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 Other Current Liabilities $0 $50,000 $50,000 $50,001 $50,000 $50,001 $50,001 $50,000 $50,000 $50,001 $50,000 $50,000 $50,000 Subtotal Current Liabilities $6,500 $168,640 $242,875 $510,328 $580,113 $648,760 $717,397 $785,190 $852,347 $918,077 $983,447 $1,047,605 $1,111,566 Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities $6,500 $168,640 $242,875 $510,328 $580,113 $648,760 $717,397 $785,190 $852,347 $918,077 $983,447 $1,047,605 $1,111,566 Paid-in Capital $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 Retained Earnings ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) ($54,500) Earnings $0 $15,391 $73,030 $173,287 $312,919 $492,250 $715,142 $980,879 $1,288,920 $1,634,829 $2,018,301 $2,435,084 $2,885,008 Total Capital $195,500 $210,891 $268,530 $368,787 $508,419 $687,750 $910,642 $1,176,379 $1,484,420 $1,830,329 $2,213,801 $2,630,584 $3,080,508 Total Liabilities and Capital $202,000 $379,531 $511,404 $879,115 $1,088,533 $1,336,510 $1,628,039 $1,961,569 $2,336,766 $2,748,405 $3,197,248 $3,678,189 $4,192,074 Net Worth $195,500 $210,891 $268,530 $368,787 $508,419 $687,750 $910,642 $1,176,379 $1,484,420 $1,830,329 $2,213,801 $2,630,584 $3,080,508