Full information, text and resources at http://deannazandt.com/change

1. changing the world with social networking february 17, 2011 materials: http://deannazandt.com/change deannazandt http://deannazandt.com @randomdeanna

2. BEST SOCIAL NETWORKING QUOTE EVER Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s done, there is surprise that it’s not better. —AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE

3. day in the life

4. water cooler

5. relationships matter.

6. listen, curate, filter

7. tune accordingly

8. some quick examples

9. begin.

10. don’t be left out

11. internet economy

12. social capital

13. authenticity matters

14. your job

15. social graces

17. X

18. some more quick examples

19. transparency= beautiful

21. no big whoop.

22. Tools

23. 2010 Nonprofit Social Media Benchmarks Study 6x/week 2.5% took action +3.75% month -2%/month http://www.e-benchmarksstudy.com/socialmedia/ 4x-5x/day More tweets = more retweets

24. reputation grooming

25. metrics size doesn’t matter. relationships do.

26. person one 2,000 followers x50retweets x6,000 unique __________________________________ 600,000,000possible impressions person two 25,000 impressions courtesy Michelle Greer

27. choose metrics carefully.

28. satisfaction.

29. satisfaction. authority.

30. satisfaction. loyalty. authority.

31. case study:

33. Leadership Is Changing

34. Social Networks Are Not ATMs

35. Private, Roll-Your-Own vs. Joining Public Networks

36. How Not to Respond to a Social Media Rampage

37. You Are Not Alone!

38. Neat Petition Tool

39. ROI for Social Networks and Social Media

40. The Danger of Slacktivism

43. Water cooler: http://www.flickr.com/photos/rocketlass/317272120/

44. Relationships: http://www.flickr.com/photos/43447431@N02/5162092963/

45. Don’t panic: http://www.flickr.com/photos/mckaysavage/497817843/

46. Equalizer: http://www.flickr.com/photos/keelanj/4341380233/

47. Typewriter: http://www.flickr.com/photos/mgrap/2261210942/

48. Left out: istockphoto

49. Piggy bank:istockphoto

50. Social capital: http://www.flickr.com/photos/scoobay/224565711/

51. Groucho: http://www.flickr.com/photos/jstar/3268598372/

52. Weaver: http://www.flickr.com/photos/archeon/3890681138/

53. Party: http://www.flickr.com/photos/24062854@N04/2499732296/

54. Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/

55. Oops: http://www.flickr.com/photos/ktpupp/508647245/

56. Tattoo: http://www.flickr.com/photos/shivenis/3441442882/

57. Kermit: Screenshot from “The Muppet Movie.” Used lovingly sans permission.

58. Tools: http://www.flickr.com/photos/siomuzzz/2577041081/

59. Kitty: http://www.flickr.com/photos/wishymom/2255288933/

60. Measurement: http://www.flickr.com/photos/marco1983/3306497259/

61. Odometer: http://www.flickr.com/photos/entropyer/399353063/

62. Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/

63. Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/Without Creative Commons licensing, most of this wouldn’t have been possible. Thank you!