10. What Is A Brand? A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand is simply how you feel about the product, service, or organization. It’s the immediate “gut” response you have when recognizing the product
12. Brandvs. Logo What is a Logo?A visual symbol to represent your company. An effective logo does not require a person to read, is distinctive and instantly recognizable, and conveys something about the brand experience of your product or service. What is a Brand?A brand is the impression that your product or service leaves on a customer. It's how people feel about and what people think of their experience with your product or service. A logo can be used to help customers recognize a brand, but is not required for a brand to be effective.
13. Slogan vs. Tagline A tagline is a memorable phrase that will sum up the tone and premise of a brand or product to reinforce the audience's memory of the brand. A slogan is a memorable motto or phrase used in some context as a repetitive expression of an idea or purpose. A slogan is typically used with a single marketing campaign, whereas a tagline should be considered permanent.
14. What Is A Community Brand? definition, creation, and implementation of a system to share your community’s personality Community branding should teach people to play together
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16. further economic, political and social goals of the community“In other words, a brand can move a community from good to great.”
