The document outlines the agenda for a marketing class for startups. It includes: - Presentations from speakers and entrepreneurs on topics like company positioning, targeting the right users, and differentiation. - Discussion of common marketing channels like SEO, social media, email marketing, and paid advertising on platforms like Google Adwords. - Tips for startups on testing different marketing approaches from free to more expensive options. - Key influences on the market and importance of early evangelists. - Metrics to track like the AARRR framework (acquisition, activation, retention, referral, revenue). - Examples of creative marketing stunts from companies like Half.com and Virgin.