2. Greenland Natural Body Care
Established in 1990, Greenland is wholly dedicated to developing bath and body care
products based on natural and organic ingredients.
With fruit extracts, essential oils and milkies, Greenland products protect and care
for your skin, while seriously treating your senses. They’re natural to the core and
extensively tested, though never on animals. Our distinguishing packaging has been
awarded several design prizes worldwide.
Today Greenland products are sold in over thirty countries mainly in perfumeries,
drugstores and department stores.
3. Greenland; the proposition
business partners;
Douglas, Etos, Müller,
worldwide presence
SOURCE OF VISUAL
from people to people/gift
AUTHORITY FEATURES
care for the environment
EMOTIONAL feeling special, attractive FUNCTIONAL
BENEFITS surprising BENEFITS
accessible, authentic,
BRAND
pure, seductive
CHARACTERISTICS
surprising, sustainable,
BRAND
aesthetic, nature
VALUES
seductive beauty care
with a heart for
the environment
BRAND
ESSENCE
TREAT YOUR SENSES
4. Greenland; the target audience
I want
to make
IN my life meaningful
SIGHT
appreciation lovely scent
self expression beautiful design
confidence natural ingredients
feeling good smooth touch
EMOTIONAL looking good available, approachable FUNCTIONAL
NEEDS NEEDS
REFERENCE treat for myself, gift for someone I love
OCCASION
females independent - together
working full/part time involved
living in urban areas ambitious
REFERENCE busy lives, travellers care for the world, care for me MIND
CONSUMER SET
AUDIENCE
5. BRAND PERSONALITY
The brand Greenland is
accessible, authentic, pure,
seductive.
Greenland will show at
the next pages the brand
personality translated into
mood images.
6.
7.
8. pure & white
pure & white NATURAL & 0RGANIC BODY CARE All pure & white items are natural and
organic and contain more than 98%
ingredients of natural origin. No mineral
oils, artificial colorants or synthetic
BULGARIAN ROSE & fragrances, but well-chosen ingredients
PATCHOULI extracted from plants that are cultivated
ITALIAN LIME & naturally, without the use of pesticides
VANILLA
or chemical fertilizers. It contains great
FRENCH LAVENDER &
organic ingredients, such as:
ROSEMARY
COTTON FLOWER &
ALOE VERA
WHITE LOTUS refreshing skin sensation;
GLYCERINE
great moisturizer;
SHEA BUTTER
excellent skin softner;
SUNFLOWER OIL
skin softener containing vitamin E;
VITAMIN E
antioxidant superstar revitalizing
your skin by beating free radicals.
The soft textures and the subtle scents
of our lotions, scrubs and creams are
particularly well-suited for women who
like casual refinement.
SHOWER CREAM
with aloe vera and glycerine;
BODY SCRUB
hand cream body lotion body oil body butter body scrub shower cream with jojoba kernels and aloe vera;
100 ml 150 ml 150 ml 100 ml 200 ml 250 ml
9. pure & white
BODY LOTION
with shea butter, aloe vera,
sunflower oil, vitamine E and
pure & white NATURAL & 0RGANIC BODY CARE
glycerine;
BODY BUTTER
with cacao butter, shea butter,
aloe vera, sunflower oil, vitamine E
and glycerine;
Natural and
BODY OIL organic cosmetic
with sunflower oil and vitamin E; certified by Ecocert
HAND CREAM Greenlife
shea butter, aloe vera, sunflower
oil and vitamin E.
ECOCERT GUARANTEE T
The pure & white collection is certified
by Ecocert Greenlife according to
Ecocert standards. Ecocert is Europe’s
independent control and certification
organisation for natural and organic
cosmetics. The label garantees the
rigourous respect of the applied
standards on products, systems or
services (www.ecocert.com).
10. less=more
less=more ORGANIC BODY CARE The unique less=more collection is
based on three different organic key
ingredients:
BERGAMOT OIL
BERGAMOT a refreshing and cooling oil, which
POMEGRANATE restores the balance between body
CRANBERRY and soul;
CRANBERRY EXTRACT
a rich source of vitamin C known
with anti-aging properties;
POMEGRANATE OIL
a strong anti-oxidant, which
protects against free radicals.
The ingredients are vegetable-based
substances extracted from plants that
are cultivated naturally. All products
containing 0%:
parabens and bromine compounds;
body butter hand cream body lotion massage oil body scrub shower gel
200 ml 100 ml 100 ml 150 ml 200 ml 250 ml
11. less=more
In addition to the organic ingredients,
every product in the less=more
collection has its own specific active
less=more ORGANIC BODY CARE
ingredients, such as:
0%
parabens
containing
KUKUI OIL mineral oils
improves skin elasticity and artificial colourants
protects dry skin. it is also rich in harsh preservatives
omega 3-6; synthetic fragrances
SUNFLOWER OIL
high in vitamin E, an anti-oxidant
vitamin that vitalises the skin;
MANGO BUTTER
softens and nourishes the skin;
YELLOW BEESWAX
makes the skin smooth and supple
and protects it from external
influences;
SHEA BUTTER
an excellent natural emollient and
moisturiser;
CACAO BUTTER
has excellent skin care properties,
very suitable for dry and sensitive
skin;
SWEET ALMOND OIL
regulates skin moisture, nourishes
and reduces skin irritation. This
oil is suitable for dry and sensitive
skin.
12. fruit emotions
fruit emotions NATURAL BODY CARE A perfect pair of essential oils
constitutes the core of our greenland
fruit emotions range. Each well-
balanced combination of oils
LIME - VANILLA guarantees seductive scents and
COCONUT - TANGERINE sensuously soft textures. Natural body
PAPAYA - LEMON care products to harmonize, energize
MINT - LAVENDER
and soothe you. Greenland fruit
GRAPEFRUIT - GINGER
emotions - wellness at its natural best!
SHOWER GEL
a particularly mild cleanser, pH-
neutral, so kind to your skin;
SRUB SALT
containing fine Atlantic sea salt,
makes the skin soft and supple;
BATH OIL
mood calming oil with a beautiful
scent;
MASSAGE OIL
a sensual, tactile experience;
BODY BUTTER
shea butter and cocoa butter
conditions and nourishes the skin;
HAND CREAM
Excellent moisturizing cream
containing glycerine and vitamine
B5.
hand cream body butter massage oil bath oil scrub salt shower gel
50 ml 100 ml 120 ml 250 ml 400 gr 600 ml
14. balm & butter
balm & butter NATURAL BODY CARE Greenland balm & butter is the answer
to a rough and dry skin. Natural
products for body and lips with cocoa
butter to protect and shea butter to
MANGO soften your skin.
COCOA-VANILLA
COCONUT Our two-in-one balm & butter formula
POMEGRANATE
instantly transforms that unpleasant
PAPAYA
dry and weather-beaten feel, restoring
PASSION FRUIT
the skin’s natural souplesse and
radiance with a single gesture.
LIP BALM
comes in a cool stick and has a
nice, firm texture. Greenland lip
balm does not contain paraffin
wax.
BODY BUTTER
is just perfect for that much
desired quick body boost. The
body temperature melts the butter,
making it easier to absorb every
single bit of its goodness.
body butter 100 ml
15. balm & butter
Balm and butter is available in six
scents:
balm & butter NATURAL BODY CARE
MANGO
COCOA-VANILLA
COCONUT
POMEGRANATE
PAPAYA
PASSION FRUIT
lip balm 3,9 gr
show box
16. milky
milky NATURAL BODY CARE Greenland milky offers natural body
care with the benefit of creamy, soft
and silky “milks”. It is soothing or
energizing, depending on the specific
ALMOND MILK - LOTUS milky mix of beneficial ingredients:
COCONUT MILK - LIME SHOWER GEL
YOGHURT - CUCUMBER a soft cleansing gel with milk
RICE MILK - VANILLA
proteins and lipids, moisturizing
your skin;
SHOWER MOUSSE
a delicious cleansing product, both
soothing and refreshing your skin;
BODY SCRUB
a gentle cleansing scrub, leaving
your skin soft and supple;
BODY LOTION
a subtle creamy substance that is
easily absorbed. Nourishes and
protects your skin;
BODY BUTTER
a silky nourishing butter.
body butter body lotion body scrub shower gel shower
150 ml 100 ml 200 ml 250 ml mousse
200 ml
17. milky
Greenland milky is available in four
tantalizing combinations:
ALMOND MILK & LOTUS
milky NATURAL BODY CARE
a rich conditioner suited for a
slightly dry skin;
YOGHURT CUCUMBER
T LA
FINA
B
EL A
refreshing and green, suitable for
all skin types; 06
20
COCONUT MILK & LIME W
a strong natural conditioning effect ARD
for normal to slightly oily skin;
RICE MILK & VANILLA
exotic, warm and rich for slightly World’s most
sensitive skin types. attractive label
category cosmetics
18. fruit extracts
fruit extracts NATURAL BODY CARE Greenland fruit extracts offer fabulous
natural body care with the added
pleasure of natural fruit extracts. The
products distinguish themselves by
APPLE their freshly sweet scents. Due to
RASPBERRY their balanced formula, greenland fruit
MANGO extracts products are accessible and
PAPAYA
affordable.
SHOWER GEL
refreshing cleansing gel. All
types are pH neutral and so are
particularly kind to the skin;
BODY SCRUB
an active cleansing scrub, leaving
the skin soft and supple;
BODY BUTTER
cocoa butter protects the skin,
while shea butter softens it;
BODY & MASSAGE OIL
two-in-one formula can be soothed
all over the body or for a reviving
massage.
Greenland fruit extracts comes in four
delicious freshly sweet scents:
body butter body scrub body & shower gel
150 ml 250 ml massage oil 200 ml
100 ml
20. gift set FRUIT EMOTIONS
shower gel 600 ml - body butter 100 ml
shower gel 250 ml - body butter 100 ml
21. gift sets FRUIT EXTRACTS
shower gel 200 ml - body butter 150 ml
22. gift set BALM & BUTTER
skin kits
body butter 100ml - hand cream 50 ml - lip balm 3.9 gr
body butter 100 ml - lip balm 3.9 gr
hand cream 50 ml - lip balm 3.9 gr pouches body butter 100ml - hand cream 50 gr
26. PURE & WHITE NEW LESS=MORE (organic) BALM & BUTTER
Natural* and organic cosmetic LM 11 shower gel 250 ml, bergamot BB 11 lip balm alu. stick, mango
certified by Ecocert Greenlife
LM 12 shower gel 250 ml, pomegranate BB 12 lip balm alu. stick, cocoa-vanilla
PWN 11 shower cream 250 ml, Cotton flower-white lotus
LM 14 shower gel 250 ml, cranberry BB 13 lip balm alu. stick, coconut
PWN 12 shower cream 250 ml, Italian lime-vanilla
BB 14 lip balm alu. stick, pomegrante
PWN 13 shower cream 250 ml, Bulgarian rose-patchouli
LM 21 body scrub 200 ml, bergamot BB 15 lip balm alu. stick, papaya
PWN 14 showercream 250 ml, French lavender-rosemary
LM 22 body scrub 200 ml, pomegranate BB 16 lip balm alu. stick, passion fruit
LM 24 body scrub 200 ml, cranberry
PWN 21* body scrub 200 ml, Cotton flower-white lotus
BB 21 body butter 100 ml, mango
PWN 22* body scrub 200 ml, Italian lime-vanilla
LM 31 massage oil 150 ml, bergamot BB 22 body butter 100 ml, cocoa-vanilla
PWN 23* body scrub 200 ml, Bulgarian rose-patchouli
LM 32 massage oil 150 ml, pomegranate BB 23 body butter 100 ml, coconut
PWN 24* body scrub 200 ml, French lavender-rosemary
LM 34 massage oil 150 ml, cranberry BB 24 body butter 100 ml, pomegranate
BB 25 body butter 100 ml, papaya
PWN 31 body butter 100 ml, Cotton flower-white lotus
LM 41 body lotion 100 ml, bergamot BB 26 body butter 100 ml, passion fruit
PWN 32 body butter 100 ml, Italian lime-vanilla
LM 42 body lotion 100 ml, pomegranate
PWN 33 body butter 100 ml, Bulgarian rose-patchouli
LM 44 body lotion 100 ml, cranberry BB 71 pouch; lip balm, body butter, mango
PWN 34 body butter 100 ml, French lavender- rosemary
BB 73 pouch; lip balm, body butter, coconut
LM 51 hand cream 100 ml, bergamot BB 75 pouch; lip balm, body butter, papaya
PWN 41 body lotion 150 ml, Cotton flower-white lotus
LM 52 hand cream 100 ml, pomegranate
PWN 42 body lotion 150 ml, Italian lime-vanilla
LM 54 hand cream 100 ml, cranberry BB 81 pouch; Hand cream, body butter, mango
PWN 43 body lotion 150 ml, Bulgarian rose-patchouli
BB 83 pouch; Hand cream, body butter, coconut
PWN 44 body lotion 150 ml, French lavender-rosemary
LM 61 body butter 200 ml, bergamot BB 85 pouch; Hand cream, body butter, papaya
LM 62 body butter 200 ml, pomegranate
PWN 51 body oil 150 ml, Cotton flower-white lotus LM 64 body butter 200 ml, cranberry BB 91 pouch; lip balm, hand cream, mango
PWN 52 body oil 150 ml, Italian lime-vanilla
BB 93 pouch; lip balm, hand cream,coconut
PWN 53 body oil 150 ml, Bulgarian rose-patchouli LM 71 less=more gift pack, bergamot BB 95 pouch; lip balm, hand cream, papaya
PWN 54 body oil 150 ml, French lavender-rosemary LM 72 less=more gift pack, pomegranate
LM 74 less=more gift pack, cranberry SKIN KIT NEW
PWN 61 hand cream 100 ml, Cotton flower-lotus SKN 11 set; body b., hand cr., lip balm, mango
PWN 62 hand cream 100 ml, Italian lime-vanilla SKN 12 set; body b., hand cr., lip balm, papaya
PWN 63 hand cream 100 ml, Bulogarian rose-patchouli SKN 13 set; body b., hand cr., lip balm, coconut
PWN 64 hand cream 100 ml, French lavender- rosemary
BB 41 balm & butter display big
BB 42 balm & butter display small
BB43 lip balm display
27. MILKY FRUIT EMOTIONS FE 91 giftset scrub glove, showergel & bodybutter, p-l
MY 11 shower gel 250 ml, rice milk-vanilla FE 11 showergel 600 ml, papaya-lemon FE 92 giftset scrub glove, showergel & bodybutter, c-t
MY 12 shower gel 250 ml, coconut milk-lime FE 12 showergel 600 ml, coconut-tangarine FE 93 giftset scrub glove, showergel & bodybutter, m-l
MY 13 shower gel 250 ml, yoghurt-cucumber FE 13 showergel 600 ml, mint- lavender FE 94 giftset scrub glove, showergel & bodybutter, l-v
MY 14 shower gel 250 ml, almond milk-lotus FE 14 showergel 600 ml, lime-vanilla FE 95 giftset scrub glove, showergel & bodybutter, g-g
FE 15 showergel 600 ml, grapefruit-ginger
MY 21 shower mousse 200 ml, rice milk-vanilla FE 101 hand cream 50 ml, Papaya-lemon
MY 22 shower mousse 200 ml, coconut milk-lime FE 21 bath oill 250 ml, papaya-lemon FE 102 hand cream 50 ml, Coconut-tangerine
MY 23 shower mousse 200 ml, yoghurt-cucumber FE 22 bath oil 250 ml, coconut-tangarine FE 103 hand cream 50 ml, Mint-lavender
MY 24 shower mousse 200 ml, almond milk-lotus FE 23 bath oil 250 ml, mint- lavender FE 104 hand cream 50 ml, Lime vanilla
FE 24 bath oil 250 ml, lime-vanilla FE 105 hand cream 50 ml, Grapefruit-ginger
MY 31 body scrub 200 ml, rice milk-vanilla
FE 25 bath oil 250 ml, grapefruit-ginger
MY 32 body scrub 200 ml, coconut milk-lime FRUIT EXTRACTS
MY 33 body scrub 200 ml, yoghurt-cucumber FX 11 showergel 200 ml, papaya
FE 31 massage oil 120 ml, papaya-lemon
MY 34 body scrub 200 ml, almond milk-lotus FX 12 showergel 200 ml, mango
FE 32 massage oil 120 ml, coconut-tangarine
FX 13 showergel 200 ml, apple
FE 33 massage oil 120 ml, mint- lavender
MY 41 body lotion 100 ml, rice milk-vanilla FX 14 showergel 200 ml, raspberry
FE 34 massage oil 120 ml, lime-vanilla
MY 42 body lotion 100 ml, coconut milk-lime
FE 35 massage oil 120 ml, grapefruit -ginger
MY 43 body lotion 100 ml, yoghurt-cucumber FX 21 body & massage oil 100 ml, papaya
MY 44 body lotion 100 ml, almond milk-lotus FX 22 body & massage oil 100 ml, mango
FE 41 scrub salt 400 gr, papaya-lemon
FX 23 body & massage oil 100 ml, apple
FE 42 scrub salt 400 gr, coconut-tangarine
MY 51 body butter 150 ml, rice milk-vanilla FX 24 body & massage oil 100 ml, raspberry
FE 43 scrub salt 400 gr, mint- lavender
MY 52 body butter 150 ml, coconut milk-lime
MY 53 body butter 150 ml, yoghurt-cucumber FE 44 scrub salt 400 gr, lime-vanilla
FX 31 body scrub 250 ml, papaya
MY 54 body butter 150 ml, almond milk-lotus FE 45 scrub salt 400 gr, grapefruit-ginger
FX 32 body scrub 250 ml, mango
FX 33 body scrub 250 ml, apple
MY 91 gift set, box, rice milk-vanilla FE 51 body butter 100 ml, papaya-lemon FX 34 body scrub 250 ml, raspberry
MY 93 gift set box, yoghurt-cucumber FE 52 body butter 100 ml, coconut-tangarine
MY 94 gift set box, almond milk-lotus FE 53 body butter 100 ml, mint- lavender FX 41 body butter 150 ml, papaya
FE 54 body butter 100 ml, lime-vanilla FX 42 body butter 150 ml, mango
FE 55 body butter 100 ml, grapefruit -ginger FX 43 body butter 150 ml, apple
FX 44 body butter 150 ml, raspberry
FE 81 giftset,showergel,body butter p-l
FE 82 giftset,showergel,body butter c-t FX 51 toiletbag papaya
FE 83 giftset,showergel,body butter m-l FX 52 toiletbag mango
FE 84 giftset,showergel,body butter l-v FX 53 toiletbag apple
FE 85 giftset,showergel,body butter g-g FX 54 toiletbag raspberry
28. Manufactured under license by:
The Berkeley S quare Cosmetics Co Ltd
Unit 13 Watford Metro Centre
Dwight Road, Watford
WD18 9S B United Kingdom
T: +44 1923 213313
F: +44 1923 213367
info@greenland.nl
www.greenland.nl
