Ovidiu Achim

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Business Process Management and Service Oriented Architecture
Foundation for Your Business
Ovidiu Achim
Principal Technology Sales Consultant
3rd Nov, Oracle Day

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Oracle Fusion Middleware

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Strategy and Software
for modeling, automating,
managing and optimizing
business processes across
organizational divisions,
systems and applications
Business
Process
Management

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Customer
Relationship
Management
Sales and
Marketing
Production
Planning
Manufacturing Inventory &
Logistics
Finance & HR
Organizational Units
Real-world business processes span
organizations, systems and applications.
Processes
Product Configuration
Order Management
Warranty & Returns Management
SFA Product LMS Inv
MGMT
B2B
product SCM product DB ERPCRM
ERP MES
Enterprise Infrastructure Services
(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)
The Value of Business Process Management

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The Benefits of BPM
Know the current status
and outcome of your
processes & business
Better, faster and more
cost effective than your
current alternative
Efficiency Visibility Agility
MetricsResults
Adapt quickly to
changing business
conditions
• Utilization, capacity
• Throughput, speed
• Quality, yield, exceptions
• Financial
• Organizational
• SLA failure rate
• Rate of non-compliance
• Speed to create &
change processes
• Time to market
• Reduced Cost
• Improved
productivity/ROI
• Effective resource
utilization
• Better quality / service
• Managed, lower risk
• Compliance
• Financial accountability
• Lower capital reserves
• New revenue growth
• Market share growth
• Increased
competitiveness
• Market leadership

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Oracle BPM Guiding Principles
„B‟ is for
Business
Flexibility is a Must
Enterprise
Grade

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Oracle BPM Suite 11g Launch
A major milestone
Oracle goes “ALL-IN” on BPM on a Royal Flush of
1. Huge R&D investment over the last 2 years to evolve AquaLogic
BPM, unify best-in-class features with proven technology stack
2. Product synergies between BPM & other Fusion Middleware products
3. Enormous demand for BPM amongst Oracle customers
4. Customers ready to adopt BPMN 2.0 standard

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Feature Summary

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Business-
friendly
Modeling
Process
Analysis
Productive
Work
Management
Driving Business
Process Improvement
Built for
Change
Enterprise Grade Foundation

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BPM Studio 11gR1
Empower Business to drive BPM
• Business analyst
and developer
profiles
• Business and IT
collaboration via
Business Catalog
• Comprehensive
model types
• Leverages standard
skill sets
• Zero-code
BPMN Modeling
& Simulation
Business Rules
Rich Form
Editor
Zero-code

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Process Composer 11gR1
Empower Business to drive BPM
• Web-based design expands
use to all of the business
• Involve business users in
process and rules modeling
• Collaborate with all stake-
holders leveraging role based
access
• Customization within specified
constraints
• Deployment ready changes
leveraging business catalog
• Approval workflows
BPMN Modeling & Customization
Business Rules

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Social BPM - Modeling Space
Collaboration within modeling community

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Business-
friendly
Modeling
Process
Analysis
Productive
Work
Management
Driving Business
Process Improvement
Built for
Change
Enterprise Grade Foundation

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Out-of-box Process Analytics
• Out of the box dashboards
for real time monitoring
• Create custom BAM
dashboards
• Define business indicators
• Define KPIs, specify
measurements and actions

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BPA – Analysis and Reporting
Process to Data
Process to Application
Process to IT Systems
Process to Roles
Role utilization
Critical Success Factor
Business Performance
• Capture relationships between processes and
related artifacts
• Alignment of processes with business strategy.

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Business-
friendly
Modeling
Process
Analysis
Productive
Work
Management
Driving Business
Process Improvement
Built for
Change
Enterprise Grade Foundation

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Social BPM - Process Spaces
Collaborative Work Environment

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Social BPM - Process Instance Space
Collaboration in the Context of a Process Instance

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Organize and Prioritize Work

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Business-
friendly
Modeling
Process
Analysis
Productive
Work
Management
Driving Business
Process Improvement
Built for
Change
Enterprise Grade Foundation

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Rules driven Flexible Processes
Business Rules
Engine and Repository
End User Workflow
Routing
Approval /Task Routing
Rules
Rule-Driven Processes
y guide player manages
n flow – it seamlessly
ates the user from the
n for one Level 2
ss to anotherand
es the case screens to
task status
Level 1
Process
Phase 1 Phase 2 Phase 3 ..
Level 2
Processes for
each phase
Activity guide player
(using human workflow)
Pendingract
Pendingr acceptance
Completer registration
000
y guide player manages
n flow – it seamlessly
ates the user from the
n for one Level 2
ss to anotherand
es the case screens to
task status
Level 1
Process
Phase 1 Phase 2 Phase 3 ..
Level 2
Processes for
each phase
Activity guide player
(using human workflow)
Pendingract
Pendingr acceptance
Completer registration
000
Dynamic Binding

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Flexibility to Handle Unstructured Processes
End-users can
reassign, re-route,
delegate Tasks
End-users can also
add participants
anywhere in Task
routing flow

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Business-
friendly
Modeling
Process
Analysis
Productive
Work
Management
Driving Business
Process Improvement
Built for
Change
Enterprise Grade Foundation

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SOA Provides Enterprise Grade Platform
Unified SCA Runtime
Business
Rules
BPEL
Policy Enforcement
Mediator
Human
Workflow
Service and Events Bus
Common JCA-based connectivity infrastructure
BPMN
Optimized
binding
SOA
•Single model,
single run-time
•Integration,
services and event
infrastructure
•Unified
administration and
policy management
•Extreme
performance and
scalability
BPM
•Process modeling
and execution
•Process analytics
•Business friendly

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BPMN
Human
Workflow
Mediation
Business
Rules
External
Service
Drill-down
into
Process Audit
End-to-End Flow trace and Instance Tracking

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Unified Error Hospital
Unified Fault
management
Correct and
Resubmit

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Unified Policy Management
Security Policies
Custom
Assertions

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Differentiators

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Complete
Easy-to-Use
Unified
BPM Suite 11g – Unique Value Proposition
BPM Without Barriers
Easy-to-Use:
• Easy for business and process analysts –
BPMN 2.0, Process Composer
• Easy for end users to collaborate and
innovate – Process Spaces
• Easy for process owners to control
processes – dynamic changes
Complete:
• All aspects of BPM – Modeling, Rules,
BAM, Analytics
• All flavors of BPM – System-, human-,
document-, decision-centric
Unified:
• One model and execution platform
• One security layer
• One administration & management tool
BPM Suite
11g

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Simple to Sophisticated is a Continuum
No Trade-off between Ease-of-Use and Complete
Seamless
Evolution
Rapid time to
deployment leveraging
zero-code wizards
No barriers – go as deep as
required, leveraging same
technologies we use to build our
applications

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Unified - Enterprise Grade Platform
Efficiency:
• Lowest operational
costs
Pooling and sharing of resources
BPM
Processes
Packaged
App
SOA
Service
C/C++/
COBOL
Legacy
Agility:
• Outperform with speed and flexibility
Simplification:
• Best foundation for
entire software stack
Application Grid

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Testimonials

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“Oracle BPM 11g is a true enterprise scale BPM platform with
best of breed capabilities in process modeling, execution and
BAM. Oracle BPM 11g is built on a scalable architecture
which helps enterprises build complex BPM solutions
meeting their transformation needs. The User interface and
social BPM capabilities are best of breed and provide the
business users with a very short learning curve and rapid
adoption. We see the making of a next generation BPM in
Oracle BPM 11g that meets the stringent balance between
business and IT audience.”
Vinaykumar S Mummigatti, VP - BPM Practice, Virtusa Corporation

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“Oracle BPM 11g is unique in its ability to both
model and execute BPMN 2.0 processes, and
customers we work with recognize its power. No
other tool can match its ability to easily integrate to
SOA components, databases, rich internet
applications, business rules, Business Activity
Monitoring (BAM) and BPEL processes.
Integration is out of the box and incredibly fast.”
Dan Atwood, Sr. BPM Architect, Avio Consulting

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“The usability and ease to get started are
impressive. … BPM Studio sets itself apart from
pure play BPMN 2.0 tools by being seamlessly
integrated inside a holistic SOA / BPM toolset.”
“Oracle Business Process Management Suite 11g is
a big step forward for business process
management. The unified process foundation that
unifies BPEL with BPMN 2.0 removes complexity
and enables managing all types of processes
efficiently without compromise.”
Partner Feedback
“Our end-customer feedback is great: the native
BPMN 2.0 runtime, the out-of-the-box integration
with SOA Suite, WebCenter Suite, and the web-
based Process Composer have helped us and
our customer to better focus on delivering
business value to the end-users.”
Hajo Normann
Architect, HP
Geoffroy de Lamalle,
Owner, eProseed
Mark Peterson
Sr. BPM Architect
SSG
©2010 Oracle Corporation 38

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“Oracle BPM 11g is a game-changer. It gives business
analysts and executable process developers a common
process model based on the BPMN 2.0 standard. It
provides advanced human task support with features
like Process Spaces, custom ADF forms and
screenflows, activity guides, and ad hoc workflow. It
provides advanced business rule support as well. And it
provides browser-based tooling that lets business users
modify processes and business rules without developer
assistance..”
Bruce Silver, Independent Analyst, Author, and BPM Evangelist

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Summary

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BPM 11gR1 Summary
BPMN 2.0 modeling & simulation
Web-based Process Composer
Model is the executable (Zero Code)
Business catalog driven collaboration
Social Process Spaces
Ad-hoc and collaborative processes
Rich process analytics
Unified BPM & SOA runtime server
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BPM 11 Tutorial Book
http://snipurl.com/bpm11packt

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