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1. Effectively Using Articles to
Market

2. In the short history of Internet Marketing, using articles to
sell has always been one of the best and easiest ways to
market a business or website at little or no cost. This will
hold true in the future just as it does now.

3. Article Marketing works with a domino effect. One article
is written, and it travels from your computer to several
article banks, providing back links to your website. From
there other website owners copy the article, with the
authors information included, and publish it in their
newsletters or on their websites. The article may even end
up as part of a compilation for an informative ebook.

4. The important thing is that the article spreads far and
wide-or becomes viral. This accomplishes many things.
This provides you with back links to your site, as
mentioned above, which helps with search engine
optimization. Since your author's information, or resource
box as it is called, is at the bottom of the article, your
website gains increased traffice and greater public
awareness.

5. Writing articles accomplishes a couple more things that
are important in ecommerce today. First, writing and
distributing articles helps to establish you as an expert in
your chosen topicand secondly, it helps to build a
'relationship' with people who read your articles, gaining
their trust.

6. Writing and distributing at least one article per week to
the various article banks is common with successful
internet marketers. They may use articles that they wrote
for their newsletters then offer them out for distribution.
If the business owners can not write well, or don't have
the time to write their own articles, they typically hire
some other writer to create the articles for them.

7. The articles that are distributed by successful people are
informative and well written. These are not sales letters
disguised as articles but instead are vehicles providing
helpful information, with the author's information at the
bottom, including a link to the website. This in turn gets
readers to visit the marketer's websites.

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