The role of the CIO is under attack. Fewer and fewer CIOs report directly to the CEO. 79% of technology spending in 2012 was made outside of their purview. Gartner predicts that CMOs will outspend the CIO on technology within 4 years. So how does today's CIO keep up?
CIO Influence has plummeted. Fewer CIOs report directly to the CEO than ever before79% of Technology Spending is now outside of the CIOs authority; Up from 34% in 2000 and 69% in 2006Gartner claims that within the next 4 years the marketing department will outspend IT in technology
Data is exploding90% of all data in the world was generated in the last 2 yearsIT organizations are frantically trying to keep up to SUPPORT THE BUSINESSBig dataSocial mediaSmart computingEnterprise MobilityTHIS IS EXACTLY THE PROBLEM. IT NO LONGER SUPPORTS THE BUSINESS. IT IS THE BUSINESS
Many users do not configure their devices as expected. Simple things like setting the clock and timezone accurately on their iPads were tipping one of the security measures used to protect the content streams, and blocking many users. Alternatives solutions were quickly implemented.The internet behaves differently from broadcast. Our Canadian friends near the US boarder are viewers of the broadcast signals and are donors. But the licensing deals in place at the time required us to enforce strong geo-location restrictions, preventing them from participating. We learned that IP based geo-location has a number of unexpected challenges. (e.g. IP address issued to a Santa Barbara internet provider are used throughout Colorado.)Certain constituents are very vocal. For Example: Extending close-captioning to the mobile devices shot to the top the of list. (A technically challenging problem.)User adoption goals require a re-prioritizing the backlog based on customer feedback. Most the business strategy objectives assumed a large install base of repeat viewers. The customer feedback caused us to re-prioritize to quickly remove any blockers to adoption and improve our repeat customer rate. Then we could get back to our business goals.
