4. Introduction:
Started in 1946 as Kaira District Co-operative Milk
Producers’ Union Ltd.
Spurred India’s White Revolution
Managed by GCMMF
Largest Indian Dairy
5. The Amul Model:
Establishment of a direct
linkage between milk
producers and consumers
by eliminating middlemen
Milk producers (farmer)
control procurement and
processing
Professional Management
11. Pricing:
Low cost- Domestic Market
Target Consumers- Middle Class
Affordable price of products- Global Market
Value for money
Going ahead of competitors like HUL, Britannia, Nestle, ITC etc.
15. The Technology:
Process Technology Up gradation
Developments in embryo transfer and cattle breeding
B2C commerce & e-initiative
Geographical Information System at both ends of the supply chain
Quality- No Compromise!!
16. Place:
5,00,000 Retail Outlet
3,500 Distributors
47 depots with drier & cold facilities
Expansion to global market in Singapore, Europe, Pakistan
Making Paneer in New Jersey