Tips on using Facebook to engage customers and grow sales.

1. Facebook Tips to help you Build Your Brand,
Engage with Customers and create
Presented by - Donna DeClemente
October 17, 2012
Women Ties Greater Rochester Luncheon
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SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY

2. Speaker - Donna DeClemente
Introduction
DDC Marketing Group - President, Founder
Promotional, social media, brand marketing and
Internet advertising
Blogs: Donna’s Promo Talk
The Lip-Sticking Blog
Twitter: @ddeclemente
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3. Social Media
It’s all about connecting with people
and building relationships
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4. Social Media
Small businesses need to be where
their customers are
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5. Social Media Proves Value, Gets Budgets
“State of Digital Marketing 2012 Report,” found that 52% of
US B2C marketers and 41% of US B2B marketers planned to
increase their social marketing budgets in 2013
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6. Facebook now has 1 Billion users
Facebook pages are now driving the most business for
small business owners, second to their website
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7. 7

8. 168 Million U.S. Users

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10. Facebook Fans = “Likes”

12. Facebook “Open Graph”

13. Setting Up a Fan Page
www.facebook.com/page

14. Creating Fan Pages

15. Creating Fan Pages
First Steps - Get to the magic #30 Likes to set your user name
– Facebook.com/username
– Invite your current Facebook friends to Like your page

16. Building Your Fan Base
Facebook Advertising

17. Building Your Fan Base
Facebook Advertising
1. Location – Country, State, City, Zip
2. Age – 13+
3. Gender - All, Male, Female
4. Precise Interest – i.e. “Cooking”
5. Broad Interests – 14 listed that break into smaller groups
6. Connections
7. Relationship status, Education, Workplaces, Languages

18. Building Your Fan Base
Facebook Advertising
Set your budget
CPC–Cost
per Click
Sponsored Stories - messages coming from friends about them
engaging with your Page, app or event. Only people who are eligible
to see the original news feed story can see it as a sponsored story.
For example, if John only shares with his friends, then only his friends
will be eligible to see sponsored stories about his activity..

19. Facebook Advertising

20. Marketing Tips to Engage your
Facebook Fans
Creating your
Facebook Fan Page is
only the start
To make it successful
you need:
Engagement, Interest
and Constant
Connection

21. Engaging with your Facebook Fans

22. People love the chance to win!
• 50% of online users enter
sweepstakes at least 1x/month
• Entering sweepstakes and
contests is one of the most
popular online activities,
• Social media enables people to
access them easier and share!
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23. Benefits of running a Sweepstakes
• Drives traffic to your website,
blog, Facebook page
• Highly cost effective way to
build a database and
Facebook fan base
• Start a dialog with your
customers, prospects, fans

24. Official Rules
• The rules are a contract.
• A promotion should have
official rules that are
readily available to all
eligible participants and
clearly set forth the terms
and details of the
promotion.

25. Facebook Promotional Guidelines
Require administration through a 3rd- party application
May NOT use Facebook features or functionality:
-
• As a way of entering or registering for a promo
- Cannot have users simply “Like” page to enter
- Must include a registration form
• As a method of voting for a promotion
- Must be contained in apps
• To notify winners
- By sending a message, chat, or wall post

26. Contests are the Heart of Social Promos
• Encourage users to submit
content - Photo, video, essay,
designs, etc.
• Creates buzz , awareness and
engages followers
- Share their entries with
friends
• Voting phase increases sharing
– wall posts, Likes, tweets
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27. Facebook Applications
www.shortstackapp.com
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28. Facebook Applications
ShortStack has tons of
features to help you get
the most from your
Facebook Pages,
including contests,
polls, data collection
and analytics.
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29. Facebook Applications
ShortStack has tons of
features to help you get
the most from your
Facebook Pages,
including contests,
polls, data collection
and analytics.
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30. FB Application Photo

31. Falken Tire Sweepstakes
Like US Invite

32. Falken Tire Sweeps Entry Page

33. Falken Tire Status Update

34. Desktop vs. Mobile Screens

35. Create Engaging Fan Pages

36. Facebook e-Commerce App
• 2nd Qtr profits from Facebook
stores were up 38% from 1st
Qtr for the 180,000 small to
midsize retailers
• Businesses that sell on
Facebook using Ecwid's app as
well as on their own websites
make 22% of their sales on
Facebook

37. Create a Weekly Editorial Calendar
Post daily or 3x’s
a week?
Share headline
news
Product/service
offers and
updates
Fun personal

38. Create a Facebook/Social Media
Editorial Calendar
Market around Holidays and
events that are relevant to
your business

39. Keep Users Engaged
Content you link to
doesn’t need to be
about your own
brand.
Facebook
dominates sharing
in general, with
44% of all sharing
volume

40. How to Schedule your Posts
Type your post as
you would normally.
You can attach
photos, add links,
add YouTube
videos, add tags to
other pages and
events or just
include regular text.

41. How to Schedule your Posts
In the lower-left
corner of your post,
click on the clock
symbol.
You can now add
the year, month,
day and time you
want the post to go.

42. Promoted Posts
In the bottom of your
post click on Promote
Set your Budget
Lifetime budget, not
daily
Goes to your current
fan base

43. How do you measure social media?
• # of Comments on blog/Facebook page - are they positive?
• How often are you being mentioned & by whom?
• Have more people engaged: Facebook fans, team members
volunteer s base
• Who is participating and have they become advocates?
• Has your blog/website traffic increased?
• Rankings on search engines improved?
• Has your database increased via newsletter/email updates?

44. The #1 Basic Rule to Follow
Transparency
Clearly communicate who
you are - be real
Teach your team to state
that they are employees
Address negative comments
People want to do business
with people they connect
with

45. Remember,
Customers are the ones with money

46. People want relationships
Great Businesses & Great Leaders value their relationships the most

47. Thank You
Contact: Donna DeClemente
ddeclemente@ddcmarketing.com
585-261-5020
Website:
www.ddcmarketing.com
Blogs:
www.donnaspromotalk.com
www.lipsticking.com
Connect:
www.Twitter.com/ddeclemente
www.facebook.com/donna.declemente
www.linkedin.com/donnadeclemente