Integration is the glue that connects your cloud and on-premises data assets in data centers where mission-critical money systems still operate behind highly-secure firewalls. This webinar and presentation focuses on:
• Why “hybrid” or highly interwoven deployments are the new normal for enterprise IT
• How the cloud is radically changing the role enterprise IT
• Why data governance must be a part of an overall cloud strategy
• How cloud-based data integration and master data management (MDM) can accelerate cloud adoption and ROI.
To learn more about Informatica Cloud and Cloud Integration, please visit: http://www.informaticacloud.com
Powering the Boundary-Free Enterprise with Cloud Data Management
1. Powering the Boundary-Free Enterprise with
Cloud Data Management
Mike West, Saugatuck Technology
Andrew Bartels, PSA Insurance
Darren Cunningham, Informatica
Cloud
1
2. Today’s Speakers
Mike West Andrew Bartels Darren Cunningham
VP and Distinguished IT Professional VP Marketing
Analyst Informatica Cloud
Saugatuck Research
www.InformaticaCloud.com
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3. Today’s Agenda
• The Boundary Free Enterprise
Mike West
VP & Distinguished Analyst
Saugatuck Technology
• A CIOs Perspective
• Informatica Cloud Overview
• Discussion
www.InformaticaCloud.com
3
4. Key Themes
Why “hybrid” or highly interwoven deployments are the new normal for
enterprise IT
How the Cloud is radically changing the role of enterprise IT
Why data management must be a part of an overall Cloud strategy
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
5. Decisions - The Right Information at the Right Time
Saugatuck Insight: The Knowledge Pyramid -- spanning data, information and knowledge
in use -- depends on a solid foundation of data, data that is well managed, consistently
created and accessible for use. Otherwise, the information and knowledge layers above will
be created from corrupted or valueless raw materials, the information depending on the data
will be incorrect and the business practices built upon knowledge assembled from that
information will not yield consistently useful or dependable results.
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
6. (Cloud) Data: Hybrid Architectures
My company’s preference for deploying Key Findings
new business solutions will be:
63% • Hybridized
environments appear to
60%
be seen as transitional
phase toward a Cloud-
50%
50% 47% dominated future.
40% 39%
40% • Enterprises appear
increasingly expectant
30%
that more IT and
business can and will
19%
be moved to Cloud over
20% 18%
a very short period of
13% time.
10%
10%
• The data suggest rapid
0% and massive Cloud use
2012 2014 2016 growth from 2014 –
2016.
On-premise Cloud / On-premise(Hybrid or highly Interwoven deployemnt) Cloud-based(pure-play)
Source: Saugatuck Technology n=228
Saugatuck Insight: What we currently consider as hybridized environments blending on-premises and Cloud are
considered to be somewhat of a transitional phase, and that IT and business leaders see Cloud-based solutions as
dominating the longer-term future. We believe that this view will change more in favor of hybridized, interwoven IT and
business environments as enterprises increasingly experience them through 2014.
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
7. Boundary-free EnterpriseTM Changes the Game
A New Master Architecture
• Multiple technologies and platforms
that build synergies
• Mobile, Social, Collaborative, Analytics
plus Integration
• Integration links these Cloud
capabilities and joins them to on-
premises data
• Mission-critical money systems still
operate behind firewalls.
• No two Boundary-free Enterprises™
will be exactly alike
• Anytime / anyplace hybrid computing
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
8. Seven Trends and Challenges of Boundary-free
Trends Driven by BfE The Challenge to Succeed
Knowledge Work as a Team Sport Moving beyond individual productivity
Loosely-Coupled Business Suites
Moving beyond individual Cloud solutions
Link Up
Moving beyond organizational boundaries to
Taking Workflow Out of the Box
communities of interest
Moving beyond the galley-slave model and the vast sea
BYOD and Mobile Information
of desktops
Moving beyond structured transaction data and
Data Gets Real(Time)
decision support
Moving beyond the potted plant in the corner of the
The Rise of the LOB Cloud
room
The CIO’s New Clothes Moving beyond buying and managing IT assets
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
9. Knowledge Work as a Team Sport
Moving beyond individual productivity
Business Operation Technology Group
Makes a purchase via
Mobility
mobile device
Customer
Social IT /
Tweets or Facebooks
Collaborative IT
Purchase data captured;
Data Analytics
Social net data captured
Correlated with uploaded
advertising campaign Integration
data
Shared with others in ad
and marketing
Social IT /
The BfE departments, plans
Collaborative IT
formulated for next
campaign
Emails and text
messages sent to
traveling/remotely-located Mobility
executive, who authorizes
the new campaign
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
10. Loosely-Coupled Business Suites Link Up
Moving beyond individual Cloud solutions
Shift toward functional suites over best-
of-breed solutions –
yesteryear’s single-vendor, monolithic
architectures a thing of the past.
• Through at least YE2017, loosely-
coupled architectures will rule the
day.
• By YE 2013, at least one-quarter of
new business software will be
acquired and delivered as optimized
solutions for vertical industries,
including “suites” integrated from
multiple vendors via a single platform.
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
11. Taking Workflow Out of the Box
Moving beyond organizational boundaries to communities of interest
The real value of enterprise social networks –
business workflows, facilitating decision-making
via information flows
• By YE 2015, we will also see the beginnings
of this with a transition of traditional
enterprise systems integration into business
process re-engineering, driven by LOBs
• Through 2017, the most productive use of
social networking will be in redefining
business workflows around information
workers
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
12. BYOD and Information Mobility
Moving beyond the galley-slave model and the vast sea of desktops
Mobile interfaces to enterprise solutions
not yet a major influence,
added as an afterthought, rather than
designed-in
• By YE 2014, “Mobility” will be the leading
force in all aspects of enterprise business,
driving real Business / IT re-alignment
• Through 2017, in a majority of enterprise
Cloud solutions primary design objective
mobile access and interaction
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
13. Data Gets Real(Time)
Moving beyond structured transaction data and decision support
Heritage of IT is transactions and
decision support
But today many more complex data types
• By YE 2013, widespread reliance on
real-time predictive analytics --
business opportunity for enterprises
and Cloud providers
• Through 2017, sensor data triggers
new wave of analytics targeting
customer engagement
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
14. The Rise of the LOB Cloud
Moving beyond the potted palm in the corner of the room
• Not Just Salesforce CRM Anymore – LOB will drive entire
systems of supply chains and internal value chains into the
Cloud
• Cloud Businesses Emerge – LOB as “skunk works”
who’s managing the data?
• BYOD: Policy or Free-for-All? - Information Mobility brings
challenges most enterprises have avoided like the Plague
• Big Data Apocalypse – IT’s scariest scenario is a world
in which data is so voluminous, so various, so variable, and
comes streaming at us so fast that it
overwhelms the ability to store, manage, and mine information
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
15. The CIO’s New Clothes
Moving beyond buying and managing technology assets
Procurement and development of technology assets
shifts increasingly to the LOB
the new central focus of IT --
• service and services
• brokering solutions
• evaluating and vetting solutions
• architecture management
• policy enforcement
• managing information risk
supporting more and more mobile devices,
services and applications –
working with hundreds of providers, tens of thousands of devices,
ten times as many applications,
all of which create, change and manage data for decisions
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
16. 5 Best Practices
1. Commit to (Cloud) Data Management
2. Manage the Organizational Issues
3. Partner with a Data Management
Provider
4. Manage Both Control and Access
5. Approach Data Management as Value
Creation
Saugatuck Insight: Our many years of experience with data management have shown us that successful implementation
involves both skill and will. The skill can be acquired through partnering with data management vendors and system
integrators, but also requires the guiding vision of the two faces of data management - control and access. The will to
succeed and sustain data management involves engaging senior management and securing their commitment and building
organizational cooperation, and it must be motivated by an understanding of the value created through assuring data quality.
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
17. Information on Demand - Anyplace Anytime
Saugatuck Insight: Where the rubber hits the runway is in delivering value to customers. If
what we deliver is flawed due to data corruption, or if we don’t even know who our customers
are because our systems are hopelessly out of synch, we will certainly crash on landing.
(Cloud) data management is thus essential to business success, to managing increased
profits and lower costs, to finding and retaining our best employees, to building the best
products and delivering the best solutions to – most important of all – our customers.
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
18. Today’s Agenda
• Welcome to the Boundary Free Enterprise
• A CIOs Perspective
• Informatica Cloud Overview
• Discussion
www.InformaticaCloud.com
18
19. About Andrew Bartels
• Experienced CTO and CIO
• Currently working with CIOs to help
them shape their cloud strategy
• While at PSA
– Helped the company transition to “cloud first”
– Drive Salesforce.com adoption from
peripheral system to key success driver
– Informatica Cloud delivered the ability to
create cross-sell campaigns based
Recognized as a “Top
on client data
100 Broker” in US
– Established effective tracking and
forecasting of new revenue
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20. Data was Locked in Transactional Silo’s
Data was inaccessible No Master Data Management Policy
Data was incomplete Data could not be leveraged as an asset
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21. Data was Divided by the Firewall
On-Premise Cloud
Website
Firewall
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22. The Challenges We Faced
• We weren’t treating data as an asset
• There was nobody responsible
• No coordinated enterprise data policy
• BYOD + BYOC
• IT was seen as
an obstacle
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23. The Solution: An Integrated Solution
100% Salesforce.com adoption
X app business processes
360 degree view of
customer relationship
Master Data Management
X-sell visibility
Data Hygiene
Data visibility
Track & measure ROI on
BI & Reporting
marketing campaigns
Trigger data based
workflow actions
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24. Results: “The Holy Grail”
“For the majority of my career, I’ve been seeking a solution
that brings together all of the information from our numerous
disparate systems into one easy-to-use interface. For us,
having our information in such a reportable and accessible
fashion is the Holy Grail. With our new abilities, we’ll be able
to both serve our clients better and enhance our revenues
though more efficient and smarter cross-selling and account
rounding initiatives.”
Chip Lewis,
PSA Managing Director
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25. Keys to Success
1) Engage the BU Leadership
2) Focus on Buy In
3) Ask the right Questions
“If you had better data, what would you do and why?”
“What are the issues? What aspects are important?”
4) Listen, learn & then build your plan
5) Build for the long term but focus on quick wins
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26. Lessons Learned
• Communication is key
• Focus on real needs not just philosophy
• Establish a Data Committee
• Become a partner & not an obstacle
• Integration & accessibility is key
• Be prepared for a long road
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27. Today’s Agenda
• Welcome to the Boundary Free Enterprise
• A CIOs Perspective
• Informatica Cloud Overview
• Discussion
www.InformaticaCloud.com
27
28. Informatica Cloud
Simplicity Rapid Deployment Unified Platform
• Purpose-built integration apps • Multitenant integration • Write once, deploy
• Designed for self service apps and MDM anywhere, integrate
• Implement in days everywhere!
• Universal connectivity
• Automatic upgrades • Interoperability for Hybrid IT
www.InformaticaCloud.com
28
31. Today’s Agenda
• Welcome to the Boundary Free Enterprise
• A CIOs Perspective
• Informatica Cloud Overview
• Discussion
www.InformaticaCloud.com
31
32. Discussion
Mike West Andrew Bartels Darren Cunningham
VP and Distinguished IT Professional VP Marketing
Analyst Informatica Cloud
Saugatuck Research
www.InformaticaCloud.com
32
33. Thank You for Attending!
www.InformaticaCloud.com
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Hinweis der Redaktion
- Start by treating data as an asset it amazes me how many organizations don't think about data as an asset every other resource in the enterprise is. Think Fleet, Plant, real estate or people every one of the these has policies, VP's & processes assigned to ensure they are managed from the moment they are acquired to the day they are sold or disposed of. Not data…it is just left to be somebody else's problem In too many enterprises today data is nobodies responsibility the irony is that in today's interconnected socially driven world where customers now control the largest share of voice ever data has no master. In addition to the above IT is losing control of the systems that drive the enterprise faster than ever. Gone are the days where the CTO could control which systems were deployed into the enterprise. Today BYOD is combining with BYOC or bring your own cloud at the BU levelToday I am hearing many BU leaders just see IT as an obstacle to getting things done. BU's see the cloud as a way to end run ITIn my experience they don't have time to focus on the implications of a lack of data governance. - The problem for the enterprise is that data governance is critical to drive return on data which is critical to staying competitive in today's global social economy.
Ultimately the proof of the pudding is in the eatingThe quote above really epitomizes how successful we were at PSA
So what did we do?We got out there and started collaborating and communicating with the BU's Collaboration is not something for somebody other than IT anymore We understood from day one that to succeed we were going to have to have the BU's buy in and understand how collaborating on data can deliver returns for their BU objectives as well as the enterprise as a whole. I as CTO had to become an evangelist spreading this message within the enterprise. Engage the BU LeadershipSo that's great but let's talk practical next stepsget out there and meet with BU's not only with the leaders but multiple people in the BU's you will soon identify allies within the BU's that will buy into the idea that establishing that day governance has value Ask the right questionsFor this plan to work you need to understand what data is important to the actual users & collectors of the data Just saying that collecting this data is good for the enterprise will not cut it People want to know what is in it from them How will this help me hit my BU goals Once people understand that collaborating with you will benefit them as well as their colleagues in other BU’s they will begin to buy in That said one thing I learned was that there was certain data people did not want make public within the enterprise Sometimes this would not be something people would come out and say right a way therefore you had to know to be looking for it or noodle it out by asking the right questions in the right way. It is usually because at some stage in the past information was used by another BU and it was damaging. Making sure that you identify such data points is critical to the long term outcome of the data initiativeListen, learn & build your planWhat we did right was make sure we listed before we built the plan When we did finally share the plan the BU’s could see that their input had been noted and included and it cannot be emphasized enough what a difference this madeBuild for the long term but focus on quick winsNow we all know that a comprehensive plan will not have all things from all players and that in order to design a solution for the long run that is resilient compromises are going to have to be made. However never lose sight of the insights gleaned during the BU exploration phase as the ability to deliver so called “quick wins” to the BU’s will do wonders to drive continued collaboration and compliance.
Communication is key Establish a communication process which will help identify what data that specific BU sees as valuable even more importantly what data they don't have which they would value if the could have. This is gold in the battle because as you design the enterprise plan to turn drive return on data if you can deliver back to BU's that data they identified as important you will win allies for life because the data battle never ends. Establish a Data Committee Next establish a data governance committee made of empowered representatives of all BU's. Make sure that the make up of the committee includes not just senior BU management but persons from within the BU that full understand how the data they need will be collected and used. That said this committee should also include executive sponsors because like any process or initiative when people see leadership paying attention they pay attention This committee should meet at least once per monthBecome a Partner not an Obstacle one of the critical roles of this committee is to provide the CTO with visibility into BYOC decisions being considered by the BU's But here is the critical difference in the old world IT would have tried to stop such deployments. In today's world these deployments are going to happen and need to happen for the organization to remain competitive and in my opinion a large number of these systems are going to be cloud based meaning that making informed decisions around how that data handles and treats your enterprise data is critical to the success of the enterprise as a whole. in the new world this should be the CTO's opportunity to empower the BU's to make better decisions allowing the BU's to answer questions like does the application have a robust set of API's that enable full access to the data, are their robust enterprise integration tools supported by the application, does the application integrate with existing systems.
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