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Dashboard Best Practices &
     Trend Numbers

    LucidEra Customer Presentation
Agenda

ď‚„     Creating the Right Dashboards
ď‚„     Trend Numbers Overview




Confidential, Internal Use Only. Copyright © 2009 LucidEra – All rights reserved
Primary Dashboard Objectives

ď‚„   Focus
    •   Consolidated view of KPIs
        that drive the business


ď‚„   Alignment
    •   Track and analyze the same
        KPIs across the business


ď‚„   Effectiveness
    •   Dashboards should do more
        than raise blood pressure!
Operational Dashboards: Shorter-Term Focus
Frequently viewed for monitoring and management
What’s Changed?




                                                   Forecast Projections




 Copyright © 2009 LucidEra – All rights reserved
Operational Forecast Dashboard




Copyright © 2009 LucidEra – All rights reserved
Strategic Dashboards: Longer-Term Focus
Trends and comparisons for strategic decision making
Quarterly Sales Trends




                                                   Industry Analysis




 Copyright © 2009 LucidEra – All rights reserved
Strategic Industry Analysis Dashboard




Copyright © 2009 LucidEra – All rights reserved
Strategic Lead Insight Dashboard




Copyright © 2009 LucidEra – All rights reserved
Operational & Strategic Oppty/Orders Dashboard




  Copyright © 2009 LucidEra – All rights reserved
5 Points to Consider When Building Dashboards
 1.   Have clear goals for each dashboard
      •   First determine the TAMA (topic, audience, metrics, action)

 2.   Determine if it will be operational, strategic or both?
      •   Frequent viewing vs. trend-based analysis vs. comparisons

 3.   Provide context
      •   Via related reports and new gadgets

 4.   Design for user friendliness and data clarity
      •   Layout is important; choose the right visualization technique

 5.   Start small, think big
      •   Build 1 dashboard for sales management, grow from there
Agenda

ď‚„     Creating the Right Dashboards
ď‚„     Trend Numbers Overview




Confidential, Internal Use Only. Copyright © 2009 LucidEra – All rights reserved
Trend Numbers: Time Series Analysis
   Quarter over Quarter; Month over Month Change
ď‚„     Compare the growth between different products,
      regions, sales reps, etc.
        •    Show the growth by any segmentation
        •    Look at the growth week over week, month over month,
             quarter over quarter, year over year, same quarter last
             year…




Copyright © 2009 LucidEra – All rights reserved
Creating a Trend Number

ď‚„     Include a time attribute in the report
ď‚„     Right click on the number you want to trend
ď‚„     Choose User Defined Number -> Trend Number




Copyright © 2009 LucidEra – All rights reserved
Configuring a Trend Number
ď‚„     Choose a name
ď‚„     Select how far back you
      want to trend
ď‚„     Select which number to
      show
        •    Value
        •    Delta
        •    % change


              Note: Remember to trend over time only



Copyright © 2009 LucidEra – All rights reserved
Examples of Trend Numbers
Examples of Trend Numbers
Trend Number Reminders
ď‚„   You can trend over Gregorian calendar (Calendar
    Year, Calendar Quarter…) of Fiscal calendar (Fiscal
    Year, Fiscal Quarter)

ď‚„   You can trend over snapshot date
    •   This will compare two consecutive snapshots
LucidEra Pipeline Healthcheck™

ď‚„   Sign Up Today

ď‚„   We Analyze Your
                                                    “ LucidEra has taken the
    Salesforce.com Data                               complexity out of business
                                                      intelligence so that more people
                                                      and companies can take
   Pipeline Opportunities                            advantage of analytical insights.    ”
    and Risks Identified                              - Denis Pombriant, Beagle Research



ď‚„   Impact Delivered                              www.lucidera.com/healthcheck




Copyright © 2009 LucidEra – All rights reserved

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Lucidera Dashboard and Trend Number Best Practices

  • 1. Dashboard Best Practices & Trend Numbers LucidEra Customer Presentation
  • 2. Agenda ď‚„ Creating the Right Dashboards ď‚„ Trend Numbers Overview Confidential, Internal Use Only. Copyright © 2009 LucidEra – All rights reserved
  • 3. Primary Dashboard Objectives ď‚„ Focus • Consolidated view of KPIs that drive the business ď‚„ Alignment • Track and analyze the same KPIs across the business ď‚„ Effectiveness • Dashboards should do more than raise blood pressure!
  • 4. Operational Dashboards: Shorter-Term Focus Frequently viewed for monitoring and management What’s Changed? Forecast Projections Copyright © 2009 LucidEra – All rights reserved
  • 5. Operational Forecast Dashboard Copyright © 2009 LucidEra – All rights reserved
  • 6. Strategic Dashboards: Longer-Term Focus Trends and comparisons for strategic decision making Quarterly Sales Trends Industry Analysis Copyright © 2009 LucidEra – All rights reserved
  • 7. Strategic Industry Analysis Dashboard Copyright © 2009 LucidEra – All rights reserved
  • 8. Strategic Lead Insight Dashboard Copyright © 2009 LucidEra – All rights reserved
  • 9. Operational & Strategic Oppty/Orders Dashboard Copyright © 2009 LucidEra – All rights reserved
  • 10. 5 Points to Consider When Building Dashboards 1. Have clear goals for each dashboard • First determine the TAMA (topic, audience, metrics, action) 2. Determine if it will be operational, strategic or both? • Frequent viewing vs. trend-based analysis vs. comparisons 3. Provide context • Via related reports and new gadgets 4. Design for user friendliness and data clarity • Layout is important; choose the right visualization technique 5. Start small, think big • Build 1 dashboard for sales management, grow from there
  • 11. Agenda ď‚„ Creating the Right Dashboards ď‚„ Trend Numbers Overview Confidential, Internal Use Only. Copyright © 2009 LucidEra – All rights reserved
  • 12. Trend Numbers: Time Series Analysis Quarter over Quarter; Month over Month Change ď‚„ Compare the growth between different products, regions, sales reps, etc. • Show the growth by any segmentation • Look at the growth week over week, month over month, quarter over quarter, year over year, same quarter last year… Copyright © 2009 LucidEra – All rights reserved
  • 13. Creating a Trend Number ď‚„ Include a time attribute in the report ď‚„ Right click on the number you want to trend ď‚„ Choose User Defined Number -> Trend Number Copyright © 2009 LucidEra – All rights reserved
  • 14. Configuring a Trend Number ď‚„ Choose a name ď‚„ Select how far back you want to trend ď‚„ Select which number to show • Value • Delta • % change Note: Remember to trend over time only Copyright © 2009 LucidEra – All rights reserved
  • 15. Examples of Trend Numbers
  • 16. Examples of Trend Numbers
  • 17. Trend Number Reminders ď‚„ You can trend over Gregorian calendar (Calendar Year, Calendar Quarter…) of Fiscal calendar (Fiscal Year, Fiscal Quarter) ď‚„ You can trend over snapshot date • This will compare two consecutive snapshots
  • 18. LucidEra Pipeline Healthcheck™ ď‚„ Sign Up Today ď‚„ We Analyze Your “ LucidEra has taken the Salesforce.com Data complexity out of business intelligence so that more people and companies can take ď‚„ Pipeline Opportunities advantage of analytical insights. ” and Risks Identified - Denis Pombriant, Beagle Research ď‚„ Impact Delivered www.lucidera.com/healthcheck Copyright © 2009 LucidEra – All rights reserved

Hinweis der Redaktion

  1. Our customers have seen bottom line impact based on their sales improvement initiatives.
  2. Screenshot-Industry Analysis-Demo v2.png
  3. Screenshot-Lead Insight-Demo v2.png
  4. Screenshot-Opportunities and Orders-Demo v2.png