Webinar delivered by Informatica in September 2012. With the explosive growth of data in cloud computing and CRM systems, organizations of all sizes must have a strategy to achieve a 360-degree customer view in order to stay a step ahead of the competition. Informatica Cloud MDM increases the value of your salesforce.com investment with better lead conversion, customer targeting and cross-sell outcomes. For more information, visit http://www.informaticacloud.com/mdm

1. Introducing Informatica Cloud MDM
Darren Cunningham, Informatica Cloud
Ravi Shankar, Informatica MDM
Michael Dooley, Informatica Cloud MDM
Dina Elsokari, Informatica Cloud MDM
www.InformaticaCloud.com/MDM
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2. Welcome to Today’s Webinar
www.InformaticaCloud.com/MDM
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3. Today’s Agenda
• MDM and Informatica
• Ravi Shankar
• Introducing Informatica Cloud MDM
• Informatica Cloud MDM Demonstration
• Next Steps
• Q&A
www.InformaticaCloud.com/MDM
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4. Informatica
The #1 Independent Leader in Data Integration
• Founded: 1993
• 2011 Revenue: $784 million $800
• 6-year CAGR: $700
20% per year $600
• Employees: 2,554 $500
• Partners: 400+ $400
• Major SI, ISV, OEM and $300
On-Demand Leaders
$200
• Customers: 4,630
• > 70% of the Global 500 $100
• Customers in 82 Countries $0
• Direct Presence in 26 Countries 2005 2006 2007 2008 2009 2010 2011
• # 1 in Customer Loyalty Rankings
(6 Years in a Row)
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5. MDM Delivers ROI in Key Business Imperatives
Improve Mergers
Governance Acquire &
Efficiency Acquisitions Improve
Risk Retain
& Reduce & Decisions
Compliance Customers
Costs Divestitures
• Improve risk • Faster product • Greater • Improved end- • Better analysis
management introduction customer to-end and decision
intimacy processes making
• Improve • Improve
regulatory productivity • Improve • Greater • Better reporting
compliance cross-selling / business agility
• Reduce up-selling • New
operational markets, produ
costs • Improve cts, &
customer customers
retention
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6. Informatica MDM
Cloud Evolution
Sources & Targets Cloud MDM
www.InformaticaCloud.com/MDM
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7. Today’s Agenda
• MDM and Informatica
• Introducing Informatica Cloud MDM
• Michael Dooley
• Informatica Cloud MDM Demonstration
• Next Steps
• Q&A
www.InformaticaCloud.com/MDM
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8. Informatica Cloud MDM
100% Cloud
Pure cloud-based Corporate Strategy & Portfolio
#1 – Cloud MDM
Offering the first & only cloud-based Master Data
Management solution
Best Practice Innovation
Our solutions combine Best Practices from four Award
years of Experience in Data Management
Best Quality
Our solutions have received Awards and Top
Certifications
www.InformaticaCloud.com/MDM
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9. MDM for the Masses
Lockton’s MDM project
delivered in just 3 weeks
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10. Cloud Systems Data Providers
On-Premise Systems
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11. Cleanse
Extend Integrate
Relate Consolidate
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12. Cleanse
Extend Integrate
Relate Consolidate
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13. Cleanse: Data Clean-up
Remove & `
Prevent
Duplicates Prevent Invalid
Data
Fix Inconsistent Data
USA United States
U.S.A. United States Country: Nowhere
US United States
• Complete – Leverage data assets to fill in
incomplete data
` • Consistent – All data formats are
standardized
• Duplicate-Free – Each duplicate is merged
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14. Cleanse
Extend Integrate
Relate Consolidate
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15. Integrate: Data Movement
RDS
Your Company
• Connect Both On-Premise or Cloud
Applications
`
• Enables Integrated Business
Processes, e.g. Order-to-Cash
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16. Cleanse
Extend Integrate
Relate Consolidate
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17. Consolidate: Salesforce Orgs
Division/Brand/ Division/Brand/ Division/Brand/
Geography #1 Geography #2 Geography #3
• Customer-Centric View
• Allow Global Account Collaboration
` • Enable White-spacing and Trend Analysis
• Global Reporting – Forecast, Customer
Satisfaction, etc.
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18. Consolidate: Front-Office/Back-Office
Order History
Pipeline/Forecast Service KPI History
Financial Records
Activity Open Tickets
Days Sales
Campaigns ‘Red Tickets’
Outstanding (DSO)
• 360° View of the Customer
` • Make Better Decision with Complete
& up-to-date information
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19. Consolidate: 3rd-Party Data Enrichment
Account Info Vertical List
Address/Cont
D&B Num’s Providers
act Validation
Contacts
• Augment Your Existing Customer Data
• Identify & Culture Relationship
`
• Account Hierarchies
• Global Segmentation/Reporting
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20. Cleanse
Extend Integrate
Relate Consolidate
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21. Relate: Hierarchies
UK
US
France
Canada
Germany
China
Mexico
New Zealand
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22. Relate: Hierarchies
`
US
McDonalds North
Canada
America (IL)
McDonalds HQ (IL)
Mexico
UK
McDonalds
France
EMEA (UK)
Germany
China
McDonalds Asia
(Japan)
New Zealand
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23. Relate: Dashboards
• Engage Dashboards at any level of
hierarchy
` • Improve Collaboration/Coordination
• Drive best practices/innovation across
geographies and brands
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24. Cleanse
Extend Integrate
Relate Consolidate
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25. Extend: Social/Mobile Apps
• Leverage your VisualForce or APEX
` coding skills
• Build Social/Mobile Apps Faster with
clean data
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26. Today’s Agenda
• MDM and Informatica
• Introducing Informatica Cloud MDM
• Informatica Cloud MDM Demonstration
• Dina Elsokari
• Next Steps
• Q&A
www.InformaticaCloud.com/MDM
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27. Next Steps…
www.InformaticaCloud.com/MDM
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28. Cloud MDM in Two Editions
www.InformaticaCloud.com/Editions
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29. See You at Dreamforce!
• Cloud Connect Party on Monday, Sept. 17th!
• Visit us at Booth #1313
• Join our DF Chatter Group
• MDM Breakout Session: Sept. 20th at 12pm PST
• Book a meeting with our team!
www.InformaticaCloud.com/Dreamforce
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30. Discussion
• Darren Cunningham
• Informatica Cloud Product Marketing
• Ravi Shankar
• Informatica MDM Product Marketing
• Michael Dooley
• Informatica Cloud MDM Business Development
• Dina Elsokari
• Informatica Cloud MDM Marketing
www.InformaticaCloud.com/MDM
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