David Cutler used these slides at the NXNS Digital media Conference to discuss a 30,000 foot view of the Web... and then swoop down into the weeds of tactics that business people can take action on and see immediate results of awareness and sales.
16. Content is King – Context is Queen
> Manage the right message at the right time
> At the right places … Multi-channel & Multi-screen
1. Presence
2. Listening
3. Content
4. Community
5. Influencers
21. 1. quick access with your own branded icons
2. alerts that come to you when you want them
3. instant one-click access to customer service
4. faster info display - even without service
5. single loyalty program "center"
6. m-payments
7. elegant integration with your camera...
8. one-click to call
9. audio / speakers
10. microphone
11. accelerometer
12. gyroscope
13. ambient light reader
14. magnetometer
15. barometer
16. fingerprint reader
17. better experiences - thru relevant
engagements based on behaviors
18. deeper personalized segmentation
19. more accurate analytics and activity reporting
20 unique functions of the smartphone… mostly unused
20. and of course active triggers like GPS Geo-Fencing and Beacons that initiate
the "choice to ignore or learn more" about what's available right then and there!
23. The Magnificent 7 of Mobile
1. Instant gratification to engage or buy
2. Discovery of users goals … now
3. Personalized incentives and alerts
4. Passively assess your audience
5. Customer service with 1-click-to-call
6. Proximity awareness
7. Connect with other media
26. • What are you doing to satisfy your employee's need for engagement?
• What data from your employees are you using to track productivity?
• Have you considered how more committed employees can positively
affect your sales and customer satisfaction?
Questions: What is The Value of Your Culture?
27. Modernize your approach
to corporate culture and
retain top talent
www.cooleaf.com
Engage. Reward. Retain.
29. There is an App for That…
Support and Empower your Employees
30. 5 New Things for “Why Now”
Employer Realization
Engaged community = More success
Employee Mindset
Millennials demand more (so everyone wants it)
Preferred tools only
Employees require the right media at the right time
Smartphone Functions
Deliver convenience and relevance
New Mobile Controls
Content Management Systems for custom Apps
36. Wearable & IoT Validation
Marketing Budgets Going to:
• Social
• Virtual / Augmented Reality
• In-Car and OOH
• Streaming Entertainment and Music
• Sensors … everywhere
52. David Cutler - The Magic is Between Sales and Marketing
Developing business across media with
over 20 years experience increasing
exposure and revenue for corporations
and the startups they fear
Raised on Madison Avenue
www.DavidCutler.net
Internet Pioneer and Founder of
www.webopedia.com
Fan and critic of all media at
www.EatMedia.com
Editor's Notes
Content is storytelling. To anyone. Friends, neighbors, bartenders, customers, investors.