How do we use social media build a pipeline for a diverse health workforce? It starts with you - your network, your engagement with the social media tools that make that process easier. Oh, and use it to engage your peers, not so much the students. You'll get more done.

1. Let’s Share: What are the 3 questions you have about this whole social media thing? CHPC 1

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3. How do we spread the word? You already have the skills. You can think. You can write. You can use a telephone. All of your daily work skills are transferable. Persuasion / Cajoling Consensus building

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5. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc CHPC 5

6. CHPC Only YOU can find what works for you & your organization 6

7. CHPC HELP is out there – tons of it BethKanter.org 7

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9. CHPC What I learned from reading the agenda… You Need… Partnerships with employers, schools, parents, health systems & agencies Student Participation & Success Metrics Funding 9

10. We can all do this! Take one step… In the next 5-7 days: For the PIPELINE: Listen to your Students – ask them how they use these new media tools For YOU: Try one new tool to listen & use social media tools to connect. For the NETWORK: Find and listen to your peers on-line CHPC 10

11. Congratulations!You now own your own network & newspaper

12. But before we start…Be Strategic Communications Goals should rule What is your near-term goal? Long-term? What is your strategy? How do these tools fit? Are you the right messenger? Are you listening? Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ CHPC 12

13. Thinking about your audiences Think about your audience? Courtesy of HollyMinch.com CHPC 13

14. What social media tools are we using? Website Email Listserv Blog Twitter Facebook / Groups Facebook Like Page LinkedIn account Micro-site Flickr YouTube Podcast Other Beth Kanter’s Continuum Crawl, Walk, Run, Fly! CHPC 14

15. How do we use these tools? CHPC 15

16. Reality Check on the Students Pew 2010 CHPC 16

18. Play music & games

19. Exchange videos

20. Go online

21. Access social network sites

22. Use emailCHPC 17

23. Reality Check on the Students More from Pew 21% of teens who do not otherwise go online say they access the internet on their cell phone. 41% of teens from households earning less than $30,000 annually say they go online with their cell phone. 44% of African American teens and 35% of Latino teens use their cell phones to go online, compared with 21% of white teens. CHPC 18

24. Reality Check on the Students CHPC 19 Facebook Stats

26. Ask, ask ask – for help, for advice

27. Simple questions = complex answers“What has this program meant to you?”

28. Where are your alumni? Can they help?

29. Make what you already do work for students

30. Make engaging easy - help them help youCHPC 20

31. “It Gets Better” Candor Timeliness Ease of access CHPC 21

32. So far, so good? Now, let’s talk about you. CHPC 22

33. Facebook passes Google as top visited site in the U.S. March 2010 CHPC 23

34. Five Things You & All of Us Can Do Start where you are: LinkedIn as a starting point Become an Informer: Build presence on Twitter Make Your Own News: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr Go home! Build robust on-line home for your work & use metrics to track success Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communities CHPC 24

35. CHPC Why is THIS guy smiling Jeff Weiner, CEO at LinkedIn.com 25

36. Huge Growth

38. Can be sent from your cell phone!

39. Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately

40. Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.

41. Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).

42. Receive expert advice or suggestions from members of your network Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.

43. Available Info

44. High Visibility

46. Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”

47. The more robust your personal network, the fewer degrees between you and the people you want to know

48. Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability Note: With social media, you can be better known, networked and noticed – without leaving your desk!

49. The Possibilities What would it mean for your program to be connected to the leaders of your industry? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? What would it mean for this field to be the most connected and prepared in the country?

50. Groups Groups and online postings accelerate group learning, avoid waste, leverage resources (no need to experience every problem yourself) Note: Younger generations are moving from email to text messages and platform-based communications

51. LinkedIn – Integrating your Network CHPC 33

52. Be an Informer CHPC 34

53. Twitter Basics Messages – 140 characters – a “Tweet” Messages available to anyone – but sent directly to your “followers” accounts Messages from the people you “Follow” sent to your account – all messages accessible through searching Individual users have account names – identified by “@NAME” CHPC 35

54. Twitter? 15 Billion messages sent 140 characters or less Millions of individual broadcasting networks with custom-built audiences CHPC 36

55. Twitter Starting Point - Listen Counter-intuitive – listen first Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen Try a search – Search.Twitter.com Read the conversation – who is saying what? Follow some interesting folks. Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php CHPC 37

56. Listen…Search a “hashtag” CHPC 38

57. What have you learned by listening? What conversations are out there? Who is having them? Is there a voice missing from the discussion? Is there information missing? What value can you add? CHPC 39

58. So – what do you have to say? And who is listening? Personal thoughts Are you first? The only? The most trusted to share it? Replies (@twittername) - The more personal the reply the better. Direct replies (d twittername) - this isn’t in the public timeline, but it helps build deeper bonds New blog posts – yours & promote other people’s blog posts Announcements - if it is interesting, tweet it Shout outs - @twittername rocks! Thanks for the great link: http://insertlink.com These make people feel great, too. Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/ CHPC 40

59. Fear-free Tweeting How could you message your peers about the Pipeline in 140 characters or less? How would it be different than how you communicate now? CHPC 41

60. Managing it all TweetDeck hootsuite CHPC 42

62. Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link)

63. Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors).

64. If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County.

65. Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today.A moment of reflection: What are my org’s social media barriers? Who are my skeptics? Who is already using social media? CHPC 43

66. Make Your Own News Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr www.flickr.com/photos/whiteafrican/3100136010/ CHPC 44

67. Record It! Flip Video Cameras $75 changes everything! Easy to use Easy to upload Easy to share Easy to evangelize CHPC 45

68. Using Video – Making a Point www.youtube.com/watch?v=ZHRC30ZWGHA Use the minds of others CHPC 46

69. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears CHPC 47

70. Take Pictures – Define the Images & Debate Cameras Cellphones iPhones CHPC 48

71. Distribute your photos - instantly CHPC 49

72. Distribute your photos - instantly CHPC 50

73. Aggregate your photos CHPC 51

74. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it? CHPC 52

75. Let’s build a home on the web CHPC 53

76. Let’s build YOUR home CHPC 54

77. Let’s build YOUR home Websites are cheap Websites are easy Websites can be updated Websites are YOUR space CHPC 55

78. Website in 5 minutes or less Getting Started URL - www.mywebsite.com OR www.mywebsite.wordpress.com Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time. 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time. CHPC 56

79. Track It! Unique Visitors Visits/Visitors Pages Hits Robots/Spiders Visits Duration Referrers Key words/phrases Your Boss or Funder CHPC 57

80. Facebook passes Google as top visited site in the U.S. March 2010 CHPC 58

81. Facebook – Your Home Link to News Item Promote Event CHPC 59

82. Facebook – Update Quickly Link to Blog Post a photo CHPC 60

83. Facebook – Innovative tools built in CHPC 61

85. Test their knowledge

86. Promotions

87. Say thank you

88. Recruit Fans – w/ prizesAdapted from Beth Kantor’s Social Media Lab – Facebook & Mashable CHPC 62

89. Add Free “Apps” That was easy http://www.involver.com/pages/gallery.html CHPC 63

90. Facebook – Engage & Measure Just do it! Put someone in charge & make them accountable Refresh, remix, reboot your ontent Track, measure and grade your progress Set it up: Set your fan page settings appropriately. Here’s a four minute video http://bit.ly/ajAXJ6 CHPC 64

92. Total Fans / Unsubscribers

93. New / Removed Fans

94. Page Views

95. Media Consumption

96. Unsubscribes / Re-subscribesCHPC 65

97. Facebook Like Page – Alert CHPC 66

98. Facebook Fan Page – Listen & Engage CHPC 67

99. How Do You Feel? CHPC 68

100. Fear Free Social Media to Strengthen Pipeline Prorgrams? Discuss. CHPC 69

101. Let’s go to work! Practice Create Fail/Learn CHPC 70

102. We can all do this! Take one step… In the next 5-7 days: For the PIPELINE: Listen to your Students – ask them how they use these new media tools For YOU: Try one new tool to listen & use social media tools to connect. For the NETWORK: Find and listen to your peers on-line CHPC 71

103. Dan Cohen, PrincipalFull Court Press Communicationsdan@fcpcommunications.com510-465-8294