Live tweeted at #UCBCHL - Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/

1. Rapid Fire Communications Planning Building on the Smart Chart You can do this! * Lifetime Guarantee Included *

4. We can all do this!

9. Where Is Your Audience? Pew 2010

10. Where Is Your Audience?

11. Pew 2010 Reality Check on the Students

13. More from Pew 21% of teens who do not otherwise go online say they access the internet on their cell phone. 41% of teens from households earning less than $30,000 annually say they go online with their cell phone. 44% of African American teens and 35% of Latino teens use their cell phones to go online, compared with 21% of white teens. Reality Check on the Students

14. CHPC Facebook Stats Reality Check on the Students

16. Learn from the Pros Chevron campaign tries to balance need for oil with global warming – SF Chronicle 9/28/07 Chevron executives say they know that an advertising campaign, even one this lavish, won't make everyone love them. The company's market research consistently show that some people approve of oil companies and some despise them. "And it doesn't matter what we say - they're going to feel that way," said Helen Clark, Chevron manager of corporate brand and reputation. "But there's a large faction in the middle that really is open."

17. Visualize One Year – What’s ONE Step I can take? By September, I can… By January, I can… By March, I can… By Next June, I can…

25. Thinking about your audiences Courtesy of HollyMinch.com What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

28. Additional Resources SmartChart.org – tool for building your communications plan