O2 Games was founded in 2005 focusing on MMO and social games. It started with an initial investment of R$1,800 from Brazilian investors and 5 business partners. Currently they have 16 employees and their main products are GameGol and Golaço which generate an annual turnover of R$1,200. GameGol is an online football manager game with over 30,000 daily matches and 645,000 registered users. Their business model involves monthly subscriptions from paying users who convert at a 10% rate from free players.

3. Partners and Clients

5. Awards

6. GameGol Features and Cases

7. Home screen

8. Sponsors 3 types: Official, Sports and Field Advertisement

9. Team Lineup Choose players, play style, tactics, etc.

10. Watch your matches Watch your team play in all the main tournaments

11. Special Cups Special tournaments with our sponsors names and logos

12. And much more fun Train your team, develop you players, make your Ronaldo Reveal new talents, invest in the Juniors Center Build your stadium, set your ticket price Gain supporters, win matches and tournaments Negociate players with other teams Create your own championships, and invite your friends Train both your field players and your reserve players

13. User funnel in the game Acquisition Activation Involvment Retention Revenue

14. Monetization Average paying user ticket: R$ 38,56 Conversion rate: 10% users become paying users Free version with limited gameplay options Sponsored virtual championships Both traditional and in-game advertizement

15. What do we seek? Trafic - Audience New users Marketing actions for Brazilian audiences