The document discusses the importance of using a prelisting packet to prepare for listing appointments and present key information to sellers before meeting. It recommends including in the packet details about the agent's value proposition, marketing plan, property pricing strategies, and paperwork for sellers to complete. Having a standardized packet that is also customized saves time at appointments and lays the groundwork for a successful listing. Preparing thoroughly for appointments by researching the property and sellers allows the agent to discuss important issues and address any concerns.

1. Pre-Sold: The Power of a Prelisting Package KW063

3. Pre-Sold: The Power of a Prelisting Package Truth The presentation of a prelisting packet to the seller before the appointment is a differentiating factor in many markets.

11. Make a Prelisting Packet (continued) USP Value Proposition Biography Our marketing plan Sample brand advertising Sample property advertising and promotion Mission and values Sales statistics Information about your assistant or team About Keller Williams Realty Testimonials Just listed/just sold cards How I Stay in Touch Easy Out Cancellation/Guaranteed Sale Program, etc.

24. Thanks for Being Here! Don’t forget to complete your evaluation! KW063