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Promote Michigan Advantage Social Media
1. Michigan Economic Development
Corporation:
The Michigan Advantage
A PROPOSAL TO DEVELOP SOCIAL MEDIA
OPERATIONS, DRIVE RECOGNITION OF THE
BUSINESS AND INCREASE AWARENESS OF
WHY MICHIGAN IS GREAT.
BY DANIELLE NAIDA
2. What Is The Michigan Advantage?
“Marketing arm & lead agency for business, talent and
jobs, focused on growing Michigan’s economy.”
Information for growing a business
Job board
Channels to access capital
Location finder for new businesses
Business tax and code information
3. Why A Social Media Strategy?
Promote awareness of corporation
Engage users and followers
Create a better community for Michiganders
Make a connection between company and citizens
Develop a better Michigan!
4. Facebook
Online contests create awareness of corporation and
engage viewers and residents
Student ideas on entrepreneurship, capital sources, or
anything “Pure Michigan”
Companies currently using Michigan Advantage resources
submit why they are making the most of Pure Michigan
Support from friends, family, constituents and others
allows for recognition of MEDC
Consumers learn about the Michigan Advantage
5. Charitable Events
“Clean-a-thon”
Promote through Social Media
Gather funds through online channels
Participants clean areas around Michigan
Potential sponsors
Will attract attention from Michigan Residents
Creates a better community
6. Host A Webinar
Hosted by existing clientele
Discussion on MEDC resources
Real-time thread for questions
Answered by MEDC associates
Successful = inspiration and recommendations
Struggling = insight into owning a business in
Michigan
7. Community Involvement
Enhance existing “community” link
Parks
Walking Trails
Things to do with children/pets
Community events
Outdoor activity clubs
8. Evaluation of Success
Participation in events
Contests
Clean-a-thon
Webinar
Visits to Facebook
Likes
Comments
Clicks on Community Page
9. Financials
Media Activity Dollar Amount Designated
Facebook Contests $5,500
Clean-a-thon $5,000
Webinar $2,000
Community Involvement $8,000
TOTAL $20,500
10. Timeline
Facebook Contests
Marketing: 6 wks
Allow entries: wks
Voting: 4 wks
Charitable Events
Planning: 4 months
Sign up and Donation collection: 6 wks
Event: 1 day
Webinar
Planning: 3 months
Event: 1 Day
Community Involvement
Research and Implementation: 18 months