14. Deal or no deal?
Comparison Scarcity
Social proof Reasons to feel good
15. Support FUN!
http://www.flickr.com/photos/karoluslinus/2487021800/
16. Support FUN!
FUN! Zzzzz…
Sharing the holiday ideas Price
Getting the kids excited Holiday dates
Making the commitment Departure airport
Researching reviews Flight times
Researching personal interests Type of accommodation
Getting together with friends Transfers
Planning the holiday time Checking facilities at the hotel
Monitoring prices
Working out how to pay