1. DRAKE

2. WHO IS DRAKE?
•
Born as Aubrey Drake Graham
on October 24 th 1986
•
Canadian born rapper/hip-hop
artist and actor
•
Discovered by Lil Wayne and is
a part of the Young Money
Entertainment
•
His first big role was in
Desgrassi: The Next Generation
•
Has received 1 Grammy, 3
Junos and 6 much music video
awards
•
He is the global ambassador of
the Toronto Raptors

3. MUSIC SUCCESS
ROOM FOR IMPROVEMENT
(2006)
THE COMEBACK SEASON
(2007)

4. MUSIC SUCCESS
SO FAR GONE (2009)
THANK ME LATER (2010)

5. MUSIC SUCCESS
TAKE CARE (2011)
NOTHING WAS THE SAME (2013)

6. ACTING SUCCESS
Movies
Television Shows
• Charlie Berlett (2008)
• Degrassi: The Next
Generation (2001-2009)
• Mookie’s Law (Canadian
short film) (2008)
• Breakaway (2011)
• Ice Age 4: Continental Drift
(2012)
• Anchorman 2: The Legend
Continues (2013)

7. SOCIAL MEDIA PRESENCE
•
Drake uses twitter frequently to update fans
(@Drake), he has currently 14.3 million followers
•
He also uses Facebook (Drake) which is updated
constantly with the rappers latest posts
•
His Instagram (@champagnepapi) is also always up
to date, he has 5 million followers and 890 posts
•
He has a website which includes links to a blog,
store where you can buy merchandise and other
members of his OVO crew
•
His MySpace page is not regularly updated,
however it does have his most recent album
•
His YouTube has all of his most recent music videos
•
The website RapGenius gives lyrics to all songs he
has recorded as well as featured on and gives
detailed annotations

8. ONLINE COMMUNITIES
• Drake has a huge online community as he is followed and like
by many of his fans on Facebook, Instagram, and Twitter. His
fans are loyal and very dedicated to his music due to the
constant maintaining of his social media accounts
• These online platforms allow Drake to become such a well
known and international artist. These social media sites give
Drake the opportunity to connect with his fans on a global
scale.

9. DRAKE FINDS HIS AUDIENCE
•
Drake has definitely found his audience as he has acquired many
followers on social media sites who are passionate about the work he
does

10. POST MEANINGFUL, SHARABLE
CONTENT
•
Other than posting pictures on Instagram to promote his music ,
Drake is known for showing appreciation to other artists he respects.
He is also known to retweet tweets or tweet to promote others.

11. ENGAGE CURRENT FANS
•
Drake usually engages with fans by keeping his fans updated with
what he is going to do next. He provides this by updating all social
media sites he currently uses. However, Drake is not known to
comment or tweet his fans back as other artist do.
•
Since he does not speak to fans through social media sites, Drake
engages with his fans by releasing new songs frequently.

12. CONTINUE TO PUSH THE SOCIAL
IRL
•
Drake tends to post pictures of upcoming events or a previous show
he has just performed at. He also has a number of clothing that is
accessible through his website which allows fans to be engaged.
•
Recently he had a pop up shop in Toronto for the new merchandise
which generated a lot of fans

13. POST CONSISTENTLY
•
Drake tends to post very frequently on Instagram as well his Facebook is always up
to date with everything the rapper is currently up to.
•
Drake’s blog is also constantly updated. Not only does he blog his newest music and
his events but he also posts his own commentary. His last blog commentary was
about the 5th anniversary of So Far Gone, which got him famous.

14. Lastly, I would like to share some of my favorite Drake
songs.
•
5 a.m. in Toronto
https://www.youtube.com/watch?v=Aaiq7XqpVm4
• Fear http://www.youtube.com/watch?v=7RE0lc2FcqY
• November 18
https://www.youtube.com/watch?v=ikl3A9puiKI