1. New approaches in context modeling for
tourism applications
David Buján1, David Martín2, Ortzi Torices2, Aritz Uriarte1
{david.bujan,aritz.uriarte}@deusto.es
{DavidMartin,OrtziTorices}@tourgune.org
1
Deusto Institute of Technology - DeustoTech, University of
Deusto
2
Cooperative Research Centre in Tourism - CICtourGUNE

2. Outline
• Motivation
• Aspects to consider for context management in tourism
• Data modeling for context management in tourism
• Tourexp ontologies to model context data in tourism
• Using Tourexp context model
• Work in progress
• Conclusions
2

3. Motivation
3

4. Aspects to consider for the
context management
• Human factors
– Information about the user
– Social environment of the user
– User tasks
• Environmental factors
– User location history
– Infrastructure
– Weather
4

5. Data modeling for context
management
5

6. Data modeling for context
management
6

7. Data modeling for context
management
CREATE TABLE contextoactual ( idcliente bigint NOT NULL,
motivo_viaje text, forma_viaje text, metereologia text,
desplazamiento text, tipo_dispositivo text, gps boolean,
tipo_alojamiento text, pernoctaciones text,
gasto_dia_persona text, lat_actual double precision,
long_actual double precision, lat_anterior double precision,
long_anterior double precision, id bigint DEFAULT
nextval('contextoactual_id'::regclass) NOT NULL);
7

8. Tourexp ontologies to model
context data in tourism
@prefix vocab: <http://tourexp-
devel.andago.com/d2rq/vocab/resource/> .
@prefix tourexp: <http://tourexp-
devel.andago.com/ont/tourexp#> .
@prefix tourexp_context: <http://tourexp-
devel.andago.com/ont/tourexp_context#> .
@prefix wgs84_pos:
<http://www.w3.org/2033/01/geo/wgs84_pos#> .
8

9. Tourexp ontologies to model
context data in tourism
map:experiencia a d2rq:ClassMap;
d2rq:dataStorage map:database;
d2rq:uriPattern "experiencia/@@experiencia.id@@";
d2rq:class tourexp:experiencia;
d2rq:classDefinitionLabel "experiencia";
.
map:contextoactual a d2rq:ClassMap;
d2rq:dataStorage map:database;
d2rq:uriPattern "contextoactual/@@contextoactual.idcliente@@";
d2rq:class tourexp_context:contextoactual;
d2rq:classDefinitionLabel "contextoactual";
.
9

10. Tourexp ontologies to model
context data in tourism
map:contextoactual_lat_actual a d2rq:PropertyBridge;
d2rq:belongsToClassMap map:contextoactual;
d2rq:property wgs84_pos:lat;
d2rq:propertyDefinitionLabel "contextoactual lat_actual";
d2rq:column "contextoactual.lat_actual";
.
map:contextoactual_gasto_dia_persona a d2rq:PropertyBridge;
d2rq:belongsToClassMap map:contextoactual;
d2rq:property vocab:contextoactual_gasto_dia_persona;
d2rq:propertyDefinitionLabel "contextoactual gasto_dia_persona";
d2rq:column "contextoactual.gasto_dia_persona";
.
10

11. Tourexp ontologies to model
context data in tourism
Data model
Data model entities' columns ContOlogy entities ContOlogy properties
entities
id, plazas, lat, lng, coord,
Actividad Activity Task
codlocalidad, idproveedor
diassemana id, dia_semana DayOfWeek -
DeviceTerminalBrowser,
DeviceTerminalHardware,
contextoactual tipo_dispositivo, GPS Device
DeviceTerminalSoftware,
DeviceTerminalType,
- motivo_viaje Motivation BusinessMotivation, PersonalMotivation
LocationAbsoluteLocation,
- loc_actual, loc_anterior Location
LocationRelativeLocation
- metereologia WeatherConditions SkyConditions
- id_cliente Visitor
localidad localidad, codlocalidad, municipio Environment Area, City, Neighbourhood
geometry_columns,
LocationAbsoluteLocation,
tracking_cliente, - Location
LocationRelativeLocation
actividad
restriccion Preferences Demographics
idioma id, idioma Language
tracking_actividad,
- Bookings ActivityBundleBookings, ActivityBookings
tracking_paquete
11

12. Tourexp ontologies to model
context data in tourism
12

13. Using Tourexp context model
13

14. Using Tourexp context model
14

15. Using Tourexp context model
15

16. Using Tourexp context model
16

17. Using Tourexp context model
Recommendation system Business Intelligence
(REST & SPARQL) Query API Context model mappings
Knowledge inference
module
(REST) Gathering API DB
Mobile
App
17

18. Work in progress
CREATE TABLE tipo_perfil_viajero ( id_tipo_perfil_viajero
bigint NOT NULL, edad text, genero text, origen text,
lugar_residencia text, nivel_estudios text, profesion text);
CREATE TABLE tipo_perfil_viaje ( id_tipo_perfil_viaje bigint
NOT NULL, motivo_viaje text, presupuesto text,
tipo_alojamiento text, tipo_actividad_experiencia text,
tipo_transporte text, dispositivo_movil text,
numero_pernoctaciones integer, forma_viaje text);
18

19. Work in progress
• Associating travel and traveller profiles to:
– Clients (using their historical context information)
– Experiencies (using historical data: bookings or favourites)
• Representing relations between clients by means of:
– Their social network (Facebook contacts)
– Their context and profile (Similarity algorithm )
• Filling empty columns in tables related to clients
19

20. Conclusions
• Integrated model
– Tourist resources and concepts
– Context information about users (clients)
• To be used “on the move”
• Useful to infer new knowledge
– Similarity between clients (profiles)
– Definiton of travel and traveller profiles
• Open Data reuse
• Linked Data provided
20

21. Thanks for your attention
21

22. New approaches in context modeling for
tourism applications
David Buján1, David Martín2, Ortzi Torices2, Aritz Uriarte1
{david.bujan,aritz.uriarte}@deusto.es
{DavidMartin,OrtziTorices}@tourgune.org
1
Deusto Institute of Technology - DeustoTech, University of
Deusto
2
Cooperative Research Centre in Tourism - CICtourGUNE