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Planning For 2009 (12 11 08 Final)

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Deirdre Breakenridge
Deirdre Breakenridge

Planning 2009 is a Vocus Webinar Presentation and a strategic look at PR planning, which integrates traditional and social media communications.

Business
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Welcome! The presentation will be starting shortly. Planning for PR Success in 2009
Kye Strance Director, Product Development Vocus, Inc. Planning for PR Success in 2009
Lenny Santiago ,[object Object],[object Object],[object Object]
Deirdre Breakenridge ,[object Object],[object Object],[object Object],[object Object]
Deirdre Breakenridge President, Director of Communications
Audit of the Year Past ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrate Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Your Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor/Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content/Vehicle Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content/Vehicle Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timing/Phases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lenny Santiago Director of Marketing Communications
Background on ISC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facing Unique PR Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2008 PR Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Made Great Strides in 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning for 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting – Variety of Paid and Free Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
And Don’t Forget – 66 Days to the DAYTONA 500!
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Vocus ,[object Object],[object Object],[object Object],“ Innovation of the Year”

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