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Being a VC in the Nordics
Creandum Nordic Technology Exit Analysis
  •  Database with 280+ private technology company exits
        •  20+ parameters covered including exit value, exit revenue, exit type,
           years from inception to exit etc
        •  Companies from Denmark, Finland, Norway & Sweden
        •  Focus on VC and angel investments – no buyout or privatizations
        •  Exit value (€m) of companies at time of trade sale or IPO
        •  EXCLUDING Life science, retail, energy (oil & gas etc) &
           environmental and consulting
        •  Focus on exit information, not best practice for VC investment
  •  Sources include official information (web sites, press releases,
     newspaper articles, annual reports) as well as financial resources
     & databases*
  •  Feel free to use material but please mention the source

* VentureOne/Source, EVCA, Thompson, Zephyr, Private Equity Insight, Nordic Unquote, Förvärv & Fusioner


                                                 Copyright Creandum 2009                                  2
The Nordics at a Glance
         GDP (US$ bn)                         Population (M)
2 000                                  40
                           1 700                             34


                                                  25
             1 006
1 000                                  20




   0                                    0
             Nordics     California            Nordics    California

                                             Olympic Gold Medals
        WEF Global ICT Report                (/million inhabitants)
    Rank       Country         Score
                                       100
         1     Denmark          5.85
         2     Sweden           5.84
                                                   66
         3     USA              5.68
         4     Singapore        5.67
                                        50
         5     Switzerland      5.58
         6     Finland          5.53
         7     Iceland          5.50
         8     Norway           5.49                              8
         9     Netherlands      5.48
                                         0
        10     Canada           5.41
                                                Nordics        US



                                                    Copyright Creandum 2009   3
100
                                                    1 000
                                                                                 10 000
                                                                                                         100 000
                                                                                                                   Google                         1 000 000
                                                                                           First Solar
                                                                                                                                                                                     Exit Value (€M)




                          Source: Balderton
                                                                                          REC
                                                                                    QQ (Tencent)
                                                                                    Baidu
                                                                               Alibaba
                                                                              Q-Cells
                                                                              Ctrip
                                                                              Navteq
                                                                              Salesforce
                                                                             Sunpower
                                                                             Suntech
                                                                             MetroPCS
                                                                         Iliad
                                                                      Focus Media
                                                                      Tom-Tom
                                                                     CTC Media
                                                                    Giant Interactive
                                                                   LDK Solar
                                                                   IndiaBulls
                                                                   Yingli




Copyright Creandum 2009
                                                                   Betfair
                                                                TeleAtlas
                                                                Shanda
                                                              Skype
                                                            YouTube
                                                            Omniture
                                                                                                                    •  12 US




                                                            Perfect World Co
                                                                                                                                                              >1 BUSD technology companies last 5 years

                                                                                                                    •  12 China




                                                            VistaPrint
                                                            SMIC
                                                       Netsuite
                                                                                                                                                                                                          A global take on billion dollar tech companies




                                                      Infinera
                                                     MoneySupermarket
                                                                                                                    •  10 Europe - 3 in Nordics




                                                     Rightmove
                                                    Riverbed
                                                    MySQL
     4
The Nordic technology market
      A very attractive region
 Exits                Exits of private Nordic technology (ICT) companies between 1998-2009
  80
                                          Median: €20M               Average €114M
  70

  60

  50

  40                                                                                              Number of IPO
                                                                                                  Number of M&A
  30

  20

  10

      0
             =< 10              10 - 49              50 - 99     100 - 499           ≥ 500   M€


 •    Creating substantial exit value – more than €2Bn per year last 10 years!
 •    Producing significant number of home runs – 34 exits larger than €100
 •    25% of European technology exits larger than €100M (2004-2006)
 •    8% of global technology exits larger than $1Bn last 5 years (vs 2% of invested capital)


Sources: EVCA, Thompson, Dow Jones, Creandum

                                               Copyright Creandum 2009                                            5
Exit market development
  Timing matters
  Exits            Number and average value of exits between 1999-2009                    M€

  60                                                                                     350,0


  50                                                                                     300,0

                                                                                         250,0
  40
                                                                                         200,0
                                                                                                 Number of IPO
  30
                                                                                         150,0
                                                                                                 Number of M&A
  20
                                                                                         100,0
                                                                                                 Avg Exit Value
  10                                                                                     50,0

   0                                                                                     0,0
          1999   2000   2001   2002   2003     2004   2005   2006   2007   2008   2009




 •  Exit opportunity closely connected to general economy situation
 •  M&A represents ~83% of exits and has been dominant since 2001 – similar
    development as in US
 •  Norway is the exception in terms of IPO – other Nordic countries dried up after 2001

Sources: EVCA, Thompson, Dow Jones, Creandum

                                               Copyright Creandum 2009                                            6
Large value created in early-stage companies…
       Total exit value in intervals from company founded to exit (Skype & REC excluded)
  M€                                                                              Exits
4 000,0                                                                           100

3 500,0                                                                           90
                                                                                  80
3 000,0
                                                                                  70
2 500,0                                                                           60
2 000,0                                                                           50      Total value

1 500,0                                                                           40      Number of exits
                                                                                  30
1 000,0
                                                                                  20
 500,0                                                                            10
    0,0                                                                           0
             1-3        4-6         7-9           10-12            13-15   =>15
                              Years from company founded to exit



  •    Average age for exited companies is 8.2 years vs 9.1 years for home runs (>100M€)
  •    Exit value is not directly proportional to company age (except for software)
  •    43% of total exit value created in companies up to 6 years old
  •    Primarily internet companies exited within 3 years



                                      Copyright Creandum 2009                                               7
But technology sector is maturing                                            Avg P/S: 529
                                                                            Avg Rev: €73M
Nordic technology home runs between 1998 - 2003


                                              M&A: € 940M

    M&A: € 961M
                         IPO: € 491M          IPO: € 474M
                                                                    IPO: € 430M

     M&A: € 600M
                                              IPO: € 383M
                         IPO: € 189M
                                                                    IPO: € 278M
                                               IPO: € 347M

     M&A: € 230M
                         IPO: € 191M
                                              IPO: € 167M

                          SendIt                                    IPO: € 254M
    M&A: € 169M          M&A: € 120M          IPO: € 200M


                                              M&A: € 135M

                   €1M                 €10M                  €50M                 Revenue




                            Copyright Creandum 2009
But technology sector is maturing                                           Avg P/S: 33
                                                                          Avg Rev: €115M
Nordic technology home runs between 2004 - 2009


                                           M&A: € 645M          IPO: € 5’148M

                                                                                 M&A: € 645M

                                           IPO: € 328M          M&A: € 473M


                                                                                IPO: € 415M

                                           M&A: € 282M
                                                            M&A: € 222M
                    M&A: € 2’200M
                                                                                IPO: € 198M
                                           M&A: € 172M

                                                            M&A: € 186M         M&A: € 109M
                                           M&A: € 162M


                                           M&A: € 140M                  M&A: € 100M

              €1M                   €10M                 €50M                    Revenue




                        Copyright Creandum 2009
IPO & trade sale to US most important large exit
  Exit value distribution     Exit distribution for trade sale & IPO per exit interval
   for trade sale & IPO       Exits




                                                                       M€




 •  Lack of larger Nordic exit opportunities since IPO-market dried up
 •  Larger exits very dependent on US exit market
 •  VC investors in 100% of exits larger than €500M and 70% of exits larger
    than €100M (81% last 3 years) but few include US investors



                            Copyright Creandum 2009                                      10
Sweden & Norway create majority of exit value
     Relative portion of Nordic exits and exit value per country 1999-2008
    60%
            132
    50%
                  € 8.8
    40%
                                  € 7.3

    30%                                                                      Number of exits
                                                                             Exit value
                                                              50
    20%                                                                      Number of IPO
                             39              33   € 2.6                      Company value
                                                                   € 1.8
    10%                                                                      at IPO


    0%
             Sweden           Norway          Denmark          Finland




•  Swedish & Norwegian companies represent 67% of exits & 78% of exit value
•  Large portion of Norway exits through IPO
•  Denmark mostly strong exit market before 2001
•  Finland: some big IPOs before 2001, then small domestic exits


                               Copyright Creandum 2009                                         11
...but without biggest exits Sweden is clear nr 1
     Relative portion of Nordic exits and exit value per country 1999-2008
    60%
                  € 6.7
            131
    50%


    40%


    30%                                                                      Number of exits
                                                                             Exit value
                                                              49
    20%                           € 2.1                                      Number of IPO
                             38                    € 1.6
                                              32                   € 1.5     Company value
    10%                                                                      at IPO


    0%
             Sweden           Norway          Denmark          Finland




•  Sweden: without Skype (€2.2Bn)
•  Norway: without REC (€5.1Bn)
•  Denmark: without Giga (€940M)
•  Finland: without SSH (€383M)


                               Copyright Creandum 2009                                         12
Software & internet services biggest sectors
         Nr of Exits: 290                                      Exit value: € 21.8 Bn
              8%                                                       3%
         1%                          Software
       5%                                                                          25%
                                     Internet Services   24%
  8%
                            41%
                                     Systems

                                     Components
 14%
                                     Operator            7%

                                                                                       22%
                                     Materials
                                                              10%
               23%                                                     9%




 •  Last 3 years, internet services has been even more significant
 •  Software companies are exited in all value intervals
 •  System & components companies are more digital, either large exit or no
    exit at all (or fire sale)
 •  Operators create significant exits but are expensive to build


                              Copyright Creandum 2009                                        13
Local differences of where exit value is created




 •  Sweden: Internet & software
 •  Norway: Software & materials
 •  Denmark: Components & software
 •  Finland: Software



                         Copyright Creandum 2009   14
Local differences of where exit value is created




 •  Sweden without Skype (Internet services): Software & systems
 •  Norway without REC (Materials): Software & internet services
 •  Denmark without Giga (Components): Software
 •  Finland without SSH (Software): Software



                           Copyright Creandum 2009                 15
Wrapping up
•  The Nordic region produces great companies
•  Sweden & Norway have created majority of exit value
•  It takes time to build great companies but if you are not growing you
   are getting left behind – requires scalability and strong sales focus
•  Technology sector is maturing – substantial revenues required
•  Internet & software biggest sectors
•  International footprint is important – the exit market is primarily
   outside the Nordic region




                                                                           16

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2010 01 13 Creandum Nordic Exit Analysis

  • 1. Being a VC in the Nordics
  • 2. Creandum Nordic Technology Exit Analysis •  Database with 280+ private technology company exits •  20+ parameters covered including exit value, exit revenue, exit type, years from inception to exit etc •  Companies from Denmark, Finland, Norway & Sweden •  Focus on VC and angel investments – no buyout or privatizations •  Exit value (€m) of companies at time of trade sale or IPO •  EXCLUDING Life science, retail, energy (oil & gas etc) & environmental and consulting •  Focus on exit information, not best practice for VC investment •  Sources include official information (web sites, press releases, newspaper articles, annual reports) as well as financial resources & databases* •  Feel free to use material but please mention the source * VentureOne/Source, EVCA, Thompson, Zephyr, Private Equity Insight, Nordic Unquote, Förvärv & Fusioner Copyright Creandum 2009 2
  • 3. The Nordics at a Glance GDP (US$ bn) Population (M) 2 000 40 1 700 34 25 1 006 1 000 20 0 0 Nordics California Nordics California Olympic Gold Medals WEF Global ICT Report (/million inhabitants) Rank Country Score 100 1 Denmark 5.85 2 Sweden 5.84 66 3 USA 5.68 4 Singapore 5.67 50 5 Switzerland 5.58 6 Finland 5.53 7 Iceland 5.50 8 Norway 5.49 8 9 Netherlands 5.48 0 10 Canada 5.41 Nordics US Copyright Creandum 2009 3
  • 4. 100 1 000 10 000 100 000 Google 1 000 000 First Solar Exit Value (€M) Source: Balderton REC QQ (Tencent) Baidu Alibaba Q-Cells Ctrip Navteq Salesforce Sunpower Suntech MetroPCS Iliad Focus Media Tom-Tom CTC Media Giant Interactive LDK Solar IndiaBulls Yingli Copyright Creandum 2009 Betfair TeleAtlas Shanda Skype YouTube Omniture •  12 US Perfect World Co >1 BUSD technology companies last 5 years •  12 China VistaPrint SMIC Netsuite A global take on billion dollar tech companies Infinera MoneySupermarket •  10 Europe - 3 in Nordics Rightmove Riverbed MySQL 4
  • 5. The Nordic technology market A very attractive region Exits Exits of private Nordic technology (ICT) companies between 1998-2009 80 Median: €20M Average €114M 70 60 50 40 Number of IPO Number of M&A 30 20 10 0 =< 10 10 - 49 50 - 99 100 - 499 ≥ 500 M€ •  Creating substantial exit value – more than €2Bn per year last 10 years! •  Producing significant number of home runs – 34 exits larger than €100 •  25% of European technology exits larger than €100M (2004-2006) •  8% of global technology exits larger than $1Bn last 5 years (vs 2% of invested capital) Sources: EVCA, Thompson, Dow Jones, Creandum Copyright Creandum 2009 5
  • 6. Exit market development Timing matters Exits Number and average value of exits between 1999-2009 M€ 60 350,0 50 300,0 250,0 40 200,0 Number of IPO 30 150,0 Number of M&A 20 100,0 Avg Exit Value 10 50,0 0 0,0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 •  Exit opportunity closely connected to general economy situation •  M&A represents ~83% of exits and has been dominant since 2001 – similar development as in US •  Norway is the exception in terms of IPO – other Nordic countries dried up after 2001 Sources: EVCA, Thompson, Dow Jones, Creandum Copyright Creandum 2009 6
  • 7. Large value created in early-stage companies… Total exit value in intervals from company founded to exit (Skype & REC excluded) M€ Exits 4 000,0 100 3 500,0 90 80 3 000,0 70 2 500,0 60 2 000,0 50 Total value 1 500,0 40 Number of exits 30 1 000,0 20 500,0 10 0,0 0 1-3 4-6 7-9 10-12 13-15 =>15 Years from company founded to exit •  Average age for exited companies is 8.2 years vs 9.1 years for home runs (>100M€) •  Exit value is not directly proportional to company age (except for software) •  43% of total exit value created in companies up to 6 years old •  Primarily internet companies exited within 3 years Copyright Creandum 2009 7
  • 8. But technology sector is maturing Avg P/S: 529 Avg Rev: €73M Nordic technology home runs between 1998 - 2003 M&A: € 940M M&A: € 961M IPO: € 491M IPO: € 474M IPO: € 430M M&A: € 600M IPO: € 383M IPO: € 189M IPO: € 278M IPO: € 347M M&A: € 230M IPO: € 191M IPO: € 167M SendIt IPO: € 254M M&A: € 169M M&A: € 120M IPO: € 200M M&A: € 135M €1M €10M €50M Revenue Copyright Creandum 2009
  • 9. But technology sector is maturing Avg P/S: 33 Avg Rev: €115M Nordic technology home runs between 2004 - 2009 M&A: € 645M IPO: € 5’148M M&A: € 645M IPO: € 328M M&A: € 473M IPO: € 415M M&A: € 282M M&A: € 222M M&A: € 2’200M IPO: € 198M M&A: € 172M M&A: € 186M M&A: € 109M M&A: € 162M M&A: € 140M M&A: € 100M €1M €10M €50M Revenue Copyright Creandum 2009
  • 10. IPO & trade sale to US most important large exit Exit value distribution Exit distribution for trade sale & IPO per exit interval for trade sale & IPO Exits M€ •  Lack of larger Nordic exit opportunities since IPO-market dried up •  Larger exits very dependent on US exit market •  VC investors in 100% of exits larger than €500M and 70% of exits larger than €100M (81% last 3 years) but few include US investors Copyright Creandum 2009 10
  • 11. Sweden & Norway create majority of exit value Relative portion of Nordic exits and exit value per country 1999-2008 60% 132 50% € 8.8 40% € 7.3 30% Number of exits Exit value 50 20% Number of IPO 39 33 € 2.6 Company value € 1.8 10% at IPO 0% Sweden Norway Denmark Finland •  Swedish & Norwegian companies represent 67% of exits & 78% of exit value •  Large portion of Norway exits through IPO •  Denmark mostly strong exit market before 2001 •  Finland: some big IPOs before 2001, then small domestic exits Copyright Creandum 2009 11
  • 12. ...but without biggest exits Sweden is clear nr 1 Relative portion of Nordic exits and exit value per country 1999-2008 60% € 6.7 131 50% 40% 30% Number of exits Exit value 49 20% € 2.1 Number of IPO 38 € 1.6 32 € 1.5 Company value 10% at IPO 0% Sweden Norway Denmark Finland •  Sweden: without Skype (€2.2Bn) •  Norway: without REC (€5.1Bn) •  Denmark: without Giga (€940M) •  Finland: without SSH (€383M) Copyright Creandum 2009 12
  • 13. Software & internet services biggest sectors Nr of Exits: 290 Exit value: € 21.8 Bn 8% 3% 1% Software 5% 25% Internet Services 24% 8% 41% Systems Components 14% Operator 7% 22% Materials 10% 23% 9% •  Last 3 years, internet services has been even more significant •  Software companies are exited in all value intervals •  System & components companies are more digital, either large exit or no exit at all (or fire sale) •  Operators create significant exits but are expensive to build Copyright Creandum 2009 13
  • 14. Local differences of where exit value is created •  Sweden: Internet & software •  Norway: Software & materials •  Denmark: Components & software •  Finland: Software Copyright Creandum 2009 14
  • 15. Local differences of where exit value is created •  Sweden without Skype (Internet services): Software & systems •  Norway without REC (Materials): Software & internet services •  Denmark without Giga (Components): Software •  Finland without SSH (Software): Software Copyright Creandum 2009 15
  • 16. Wrapping up •  The Nordic region produces great companies •  Sweden & Norway have created majority of exit value •  It takes time to build great companies but if you are not growing you are getting left behind – requires scalability and strong sales focus •  Technology sector is maturing – substantial revenues required •  Internet & software biggest sectors •  International footprint is important – the exit market is primarily outside the Nordic region 16