Are you a communal or lay leader? Are you raising funds for charity? Would you like to promote a cause? Or maybe worried about your organisation's reputation? In this session, I will be going through the various ways you can use Facebook, Twitter, and Youtube to raise your profile, grow your audience and ultimately promote your cause.

1. Social Media for Communal Leaders (1)
Tuesday December 25th 2012
@brainstormdsgn uk.linkedin.com/in/brainstormdigital

2. Key Learnings
• Understanding the role of social media
• Understanding which platforms are relevant to you
- Facebook
- Twitter
- LinkedIn
- Youtube
• How to successfully interact with your audience

3. Today’s key message:
Don’t wait until it’s too late!

4. Social media is…
• “All forms of electronic communication (e.g. blogs, forums) through which users
create online communities to share information, ideas, personal messages, and
other content (such as video)” Merriam Webster
• “Think of social media as a telephone conversation that you can hack into
without breaking any laws” Danny Bermant

5. Are you using the right
platform for your organisation?

6. Facebook
• Over 950 million users
• Mostly B2C oriented
• Popular for posting rich media: photo albums, videos etc…posts
featuring images generate 53% more likes
• Enables you to add “apps” which link to other sub-pages within
your Facebook page e.g. photos, videos, competitions etc…
• Facebook pages can attract “fans” but you can’t connect with
individual Facebook users
• 2012 saw introduction of promoted posts - if you have over 400
fans can pay extra to see your updates at the top of a news feed
• You can set up pay-per-click ads to attract your target market.
Target geo-specific areas, age groups or specific interests

7. Your Facebook landing
page

8. Use milestones to promote
your organisation’s heritage

9. Visual posts will always
have a higher response

10. Use Facebook to
communicate your values

11. Inform…

12. …educate…

13. …and engage

14. Social media is all about
other people promoting you

15. Use Facebook apps to
promote your cause

16. Use Facebook events to
push offline activity

17. Don’t be obsessed with
likes. Engagement and
virality far more important

18. Twitter
• Over 500 million users
• Strong for both B2C and B2B
• Over 340 million updates posted per day. Tweets have a short
shelf life
• Profiles can be both branded and personal
• You can follow and communicate with anyone
(provided they don’t have a protected profile)
• 2012 saw introduction of promoted tweets - you can pay extra to
see your updates at the top of a news feed
• Tweets and profiles can be easily searched. The more niche
your area, the easier it is to be discovered by your target market

19. You can have an
organisation and personal profile

20. Twitter enables to have
conversations with almost anyone!

21. …but focus on engaging
with influencers

22. Like Facebook, it’s all about
informing….

23. …educating…

24. …and engaging

25. LinkedIn
• Over 175 million users
• Often described as “Facebook for professionals”
• Used mainly for B2B marketing but even B2C companies use it
for sourcing staff and finding other businesses to collaborate
with
• Contains both personal and company profiles
• Has groups where you can network with like-minded
professionals
• Has a high conversion rate. 2.74% of visits convert to leads

26. Ensure your profile
adequately promotes you

27. Enhance your profile with
add-ons e.g. publications,
videos and testimonials

28. Use groups to network with
other professionals

29. Connect with those you’d
like to work with

30. Make it easy for supporters
to share your message

31. In summary….
• Facebook - public
• Twitter - public / professionals
• LinkedIn - professionals
• Youtube - public / professionals

32. 5 golden rules
1. Target the right audience and the right platform
2. Set objectives and make those clear to your audience
3. Don’t talk about yourself! Instead educate, inform and engage
4. Don’t be narcissist. Social media isn’t a popularity contest. It’s
all about engagement
5. Social media requires a commitment. If you dabble in it, don’t
expect results

33. Want to find out more?
• Next Course: Social Media for Independent Schools
• Takes place, Wednesday 30th Janaury 2013, central London
• Any questions?
- www.brainstormdesignltd.com/blog
- www.brainstormdesignltd.com/training
- Tweet me at @brainstormdsgn
- Facebook me at “BrainstormDigital”
- Connect with me on LinkedIn