When parents and students are choosing a new school, they're as likely to go to your Facebook or Twitter page as they are to your website. BUT... unlike your website, they can talk to other parents and students and find out what you're really like - or at least the picture painted by others. If your establishment doesn't have a social media presence, it doesn't have a voice. During this demonstration you discover.... > The 3 biggest mistakes that schools and colleges make on social media and how to avoid them > How to use your social networks to attract new students > How to raise the profile of your school or college > Learn the 3 ways you can connect with the parents of prospective students as well as engaging with existing parents and students > Manage your campaign effectively to get the maximum return on a minimal time investment

1. The 3 Biggest Mistakes That Schools and Colleges
Make on Social Media
19th November, 2013
@brainstormdsgn
uk.linkedin.com/in/brainstormdigital

2. Key Learnings
• How to use social media to attract new students
• How to raise the profile and reputation of your school
• 3 key ways you can connect with the parents of prospective
pupils as well as engaging with existing parents and pupils
• Manage your campaign effectively to get the maximum return on
a minimal time investment
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3. An increasing number of schools have created
video prospectuses on Youtube….
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4. …but you’ll have more credibility if you tell a
story about your school through your students
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5. What are the 3 biggest mistakes that schools
and colleges make?
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6. 1. Having an empty Facebook page
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7. 2. Out of date content on your Facebook page
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8. 3. Failing to engage with your audience
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9. So how can you use social media to attract new
students?
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10. Use Facebook ads to reach out to your target
audience
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11. Turn your Facebook page into a mini-website
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12. Engage with influencers who can raise the
profile of your school
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13. What are the 3 most effective ways to engage
with parents and students?
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14. 1. Tell a story about the school through your pupils
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15. 2. Inform and educate
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16. 3. Have a conversation with your audience
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17. How do you get the best results if you have no time?
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18. 1. Schedule all your updates in one go
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19. 2. Have a weekly brainstorm with your team
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20. 3. Plan ahead what you want to say
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21. 4. Get to know your audience. Check your
analytics to see which content engages them
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22. Three questions to ask yourself….
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How can you grow your audience?
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What can you say that will get them engaged?
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How can you convert your fans into enquiries and ultimately
enrolled students?
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23. Are you ready to take the next steps?…..
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Contact me….
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Phone:
+44 (20) 8953 8820
Website: brainstorm-digital.co.uk
Twitter:
@bstormdigital
Facebook: brainstormdigital
LinkedIn: uk.linkedin.com/in/brainstormdigital
Youtube: youtube.com/brainstormdesignltd
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