This introduction to Solution Exchange - the OpenText Web Site Management Community Platform - is a little different to past presentations. It tells the story from the perspective of a Customer Case Study, the challenges we faced, the way we positioned the solution, and the results we're witnessing.

1. Solution Exchange
The WSM Community Platform
Danny Baggs
Community Manager & Solutions Architect
17th November 2011
Copyright © Open Text Corporation. All rights reserved.

2. What will I talk about?
 Life before our community platform
 Why build a community platform?
 Learning from our mistakes
 Our approach
 Demo
 How are we doing?
 What’s around the corner?
 The longer term
 Open discussion
http://www.solutionexchange.info
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3. Life before Solution Exchange
(our community platform)

4. Gifted Partners
Source: www.life.com/gallery/25371/30-dumb-inventions

5. We had no shop window
Source: upload.wikimedia.org/wikipedia/commons/1/1b/Acland_Street_cake_shop_window.jpg

6. We were bad listeners
Bad Listeners
Source: www.berkeassessment.com/blog/wp-content/uploads/2011/03/man-with-fingers-in-ears.jpg

7. We were bad sharers
Source: darciec.com/wp-content/uploads/2011/09/sharing.jpg

8. Different hubs of content
 Unofficial blog
 Other standalone blogs
Source: www.reddotcmsblog.com

9. Why build a community platform?

10. Increase brand value

11. Community knowledge
Source: runninginwingtips.com/wp-content/gallery/business/knowledge.jpg

12. Collective improvement
Source: http://whywebpro.com/wp-content/uploads/2010/12/success-improvement-graphic4.jpg

13. Learning from our mistakes

14. We listened
Source: marlonnuqui.com/wp-content/uploads/2011/08/listening.jpg

15. Understood where we went wrong
We questioned our previous approaches
Source: www.wausaupaper.com/uploadedImages/DigitalSpace/Digital_Space/IMAGE_PURLS_AALSTAD.jpg

16. Our approach

17. We wanted to use our products

18. Success factor #1: Open approach
Source: imprint.printmag.com/wp-content/uploads/2010/08/Neon_Open_green.jpg

19. Success factor #2: Engaging
Engaging
 Want to take part
 Why was apple briefly the most valuable company in
the world?
 Design is important
Source: annabrones.files.wordpress.com/2009/03/design-is-important.jpg

20. Success factor #3:
No over the top marketing
Source: 1.bp.blogspot.com/_aR7vf4Lt9ME/TTFr5DQihLI/AAAAAAAABC4/79cO23XXDxo/s1600/india-hyderabad-billboards_29349_600x450.jpg

21. Success factor #4:
Source: blogs.technet.com/blogfiles/andrew/WindowsLiveWriter/ReinventingtheWheel_AED6/wheel_2.jpg

22. Success factor #5:
Make it easy
Source: www.trevorlever.co.uk/wp-content/uploads/2010/06/confused1.jpg

23. Success factor #6: Agile & Iterative
Source: thedoublethink.com/wp-content/uploads/2010/11/change.jpg

24. Success factor #7: Honesty
Source: www.shinyshiny.tv/pinocchio.jpg

25. Demo

26. How are we doing?

27. Statistics
http://www.solutionexchange.info/graphs

28. Other interesting statistics
(7th November – last 30 days)
 Helping to find:
 Search engine traffic: 15% 1 year ago - 45% today
 450+ referrals to external content
 ~100 going to partner sites
 ~70 Solution downloads
 Helping to connect:
 22 Group pages live (~45 created)
 ~1000 Twitter Anywhere hovers
 Helping to understand:
 50 Uses of translate feature

29. Support Story
 Raised issues/bugs has decreased significantly
 Major credit goes to:
 R&D - Processes are improving leading to more stable software
 Support - Processes are continuously improving
 What role has the community played here?
Source: www.hellocrazy.com

30. Other qualitative feedback
 Positive conversations
 Ownership of content for peers
 Evidence of new blogs because of SolEx
 Leading by example – using our products is good
 Credibility – open conversation is good to see by
prospects

31. What is around the corner?

32. Ideas completion into beta
 Partnership with Yellow Pencil
 Modularise approach and share

33. Newsletter Module

34. Mobile Website Proxy

35. The longer term

36. WIKI
Source: www.masternewmedia.org/images/create_a_wiki_best_great_tools_and_services_size485.gif

37. Gamification
Source: www.flickr.com/photos/9838163@N06/1003691334/

38. Circles
Credit: www.flickr.com/photos/paintedfishstudio/2263595799/lightbox/

39. Community Interviews
Source: www.funnytimes.com/archives/files/art/19990602.jpg

40. New WSM Website

41. Your ideas
Source: www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpg

42. All enquiries
E-mail Danny Baggs direct: dbaggs@opentext.com
Feedback: http://www.solutionexchange.info/feedback
Forum: http://www.solutionexchange.info/forum
Ideas: http://www.solutionexchange.info/ideas
Twitter: http://twitter.com/#!/OT_SolEx
http://www.solutionexchange.info
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43. Open Discussion

44. Thank you

45. Copyright © Open Text Corporation. All rights reserved.