When one of the leading experts in the SEO industry admitted over a year ago that "quality link building is hard," you know it's tough! More than ever, Google expects inbound links to be 100% by-the-book, natural and high quality. Sometimes though, there are high quality, natural link building tactics sitting right under your nose just there for the taking. This talk will provide numerous suggestions specifically aimed at online product sellers and eCommerce website owners, hopefully leaving you with a ton of ideas for Google-friendly link building in 2014 and beyond!
Steve Morgan is a freelance SEO consultant trading as Morgan Online Marketing. Having worked agency-side and in-house for 4.5 years, in May 2013 he decided to go self-employed. He runs a blog about SEO called SEOno in his spare time.
2. Meet
Danny
Sullivan
“Believe me, I know that quality link building is hard.”
(Quote source: http://searchengineland.com/link-building-means-earning-hard-links-not-easy-links-123767)
(Image source: http://www.flickr.com/photos/chiropractic/7158937439/)
@steviephil
#OSWCardiff
5. The moral of the story?
Your inbound link profile should be
100% by-the-book!
@steviephil
#OSWCardiff
6. I know, it’s daunting…
…but that doesn’t mean it’s impossible
(Image source: http://www.flickr.com/photos/45195228@N05/4553277701/)
@steviephil
#OSWCardiff
7. Google-friendly Link Building
• Outlining a strategy…
• Think of everything you do
(not just as a business,
but as individuals)
• Sometimes there are link building
opportunities sitting right under your
nose…
(Image source: http://www.flickr.com/photos/caroslines/771414038/)
@steviephil
#OSWCardiff
8. Google-friendly Link Building
Giveaways
Competitions
Brands’ Sites
Associations
Product-specific Sites
Guides
Charities
PR
Interlinking
Sponsorship
Guest Blogging
Other Domains
Mentions Without Links
Blogging
Testimonials
404 Pages
Blog Commenting
Certifications
Forum Contributions
Social Profiles
@steviephil
Suppliers
April Fools/Joke Pages
#OSWCardiff
31. Thank you!
My blog: SEOno.co.uk
Twitter: @steviephil
morganonlinemarketing.co.uk
(Almost) all images used via Creative Commons
@steviephil
licence
#OSWCardiff