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SMM Channel Presentation,[object Object],By: Dayna Scott,[object Object],St.Lawrence College – School of Business,[object Object]
Background ,[object Object],Social Gaming Site,[object Object],Created in 2002,[object Object],Known as the “grandaddy” of social networking sites,[object Object],Service is most popular in Asia,[object Object],90% of traffic comes from Asia ,[object Object]
Features,[object Object]
Audience ,[object Object],"It's very much about the speed of innovation and how quickly you can adapt. That's why we're doubling down in Asia.” – Richard Kimber (Chief Executive Officer),[object Object]
Target Market for Business,[object Object],In 2009 Friendster launched the “do it yourself ads”,[object Object],Login – Create Ad – Choose Your Budget – Select Your Target – Launch Ad,[object Object]
Friendster going Mobile,[object Object],Texts Alerts (only in Asia),[object Object],Keeping up with competition ,[object Object],http://www.youtube.com/watch?v=TvVNJck-pVI&feature=results_main&playnext=1&list=PL276748769A939776,[object Object]
Pros,[object Object],Photo Albums,[object Object],Blogs,[object Object],Video,[object Object],Create Playlists,[object Object],Dating,[object Object],Gaming ,[object Object],Links to other SMW and Email,[object Object],Smart/Cost Effective Advertising,[object Object],Targeted,[object Object],Mobile,[object Object]
Cons,[object Object],No IM or Chat,[object Object],No Video Uploading,[object Object],Must be a gamer ,[object Object]
Success Story,[object Object],Friendster was overpowered by Myspace and Facebook,[object Object],It embraced its new target market,[object Object]
My Experience ,[object Object],Name, Photo, Gender, Location,[object Object],Make friends,[object Object],Explore Games,[object Object],Invite People,[object Object],Link your email,[object Object],Gaming advertisement ,[object Object],The Seventh Dragon – Forrest Elf,[object Object]
References ,[object Object],http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6856690,[object Object],http://blogged.the-protagonist.net/2004/03/23/the-significance-of-friendster-as-a-social-network/,[object Object],http://zigzagnews.blogspot.com/2011/04/kelebihan-dan-kekurangan-facebook-dan.html,[object Object],http://social-networking-websites-review.toptenreviews.com/friendster-review.html,[object Object],http://www.friendster.com/,[object Object],http://personalweb.about.com/od/easyblogsandwebpages/a/whatsfriendster.htm,[object Object],http://www.brighthub.com/internet/web-development/articles/28522.aspx,[object Object],http://www.gmanews.tv/story/104375/Friendster-to-introduce-text-alerts-in-Asia-RP,[object Object],http://www.youtube.com/watch?v=TvVNJck-pVI&feature=results_main&playnext=1&list=PL276748769A939776,[object Object]
Questions,[object Object]

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