This document provides information on how to set up remarketing in Google AdWords. It explains that remarketing allows advertisers to retarget visitors who came to their site but didn't purchase. It then provides step-by-step instructions on creating a remarketing list in AdWords and installing the necessary tracking code on website pages to populate the list. The instructions guide the user through naming the list, creating a remarketing tag, copying the tag code, and pasting it onto website pages between body tags.
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Google Adwords Remarketing by Adways Labs Thailand Co., Ltd.
1.
2. Why use it?
• Ease
of
use
• Custom
audiences
• Scope
• Segmenta3on
• Crea3ve
formats
• Detailed
reports
3. Show
ad
to
users
who
search
some
“Keyword”
in
Google
Search.
4. Let's
say
you
are
owner
of
Hotel.
And
you
are
advert
your
hotel
by
using
Google
Adwords.
When
user
search
for
"Hotel"
in
Google,
Your
adver3sement
appear
in
front
of
them.
5. AIer
they
click
on
your
ad,
visitor
con3nue
to
learn
more
about
your
hotel
in
your
website.
6. For
example,
this
visitor
have
to
go
out
of
office
and
leave
your
website.
7. On
the
way
back
to
office,
He
check
on
his
favorite
blog
which
is
one
of
Google
Display
Network.
They
see
your
adver3sment
with
customize
message
only
for
him.
8. Then
he
re-‐visit
your
website
to
con2nue
learn
more
about
your
hotels
and
finally
make
a
booking.
Drive
traffic
to
your
site
with
search
ads,
then
reach
those
customers
again
with
a
tailored
message
as
they
browse
the
web,
encouraging
them
to
return
to
your
site
and
buy
9. Who
can
use
it?
All
types
of
adver3sers
can
benefit
from
remarke3ng.
Whether
your
goal
is
direct
response
or
targeted
branding,
remarke3ng
can
help
boost
your
ROI.
10. Google
works
with
millions
of
partner
sites,
so
you
can
reach
poten3al
customers
on
your
remarke3ng
list
several
3mes
in
a
month,
a
week,
or
even
in
a
single
day.
11. Google
works
with
millions
of
partner
sites.
Use
geographical
targe3ng
and
other
segmen3ng
tools
to
remarket
to
your
site
visitors
in
a
given
region.
13. Detailed
reports:
Get
full
visibility
into
ad
placement
and
performance,
then
boost
or
trim
your
bids
based
on
results.
You
ca
sites n
even
e
t x
you. hat
aren clude
’t
rig
ht
fo
r
14. Setup
Guide:
Remarke2ng
in
AdWords
A
customer
comes
to
your
site,
looks
around,
but
doesn’t
purchase.
Instead
of
leaving
a
return
visit
to
chance,
bring
that
customer
back
to
your
site
with
remarke3ng.
15. SeEng
up
a
remarke2ng
campaign
is
easy
Make
sure
you
or
someone
nearby
can
access
your
site’s
code,
and
you’ll
be
done
in
about
seven
minutes.
16. Here’s
how
to
set
up
a
remarke2ng
list:
Find
Audiences
Tab
Sign
in
to
your
AdWords
account
and
click
the
Campaigns
tab.
Then
click
the
Control
Panel
&
Library
link
in
the
leI
naviga3on
bar
and
select
Audiences.
17. Here’s
how
to
set
up
a
remarke2ng
list:
Select
Remarke2ng
List
Click
the
New
audience
drop-‐down
menu
and
select
Remarke2ng
list.
18. Here’s
how
to
set
up
a
remarke2ng
list:
Describe
List
Enter
a
descrip3ve
Remarke2ng
list
name
(for
example,
“homepage
visitors”),
op3onal
Descrip2on,
and
Membership
dura3on
(we
recommend
star3ng
with
the
default
of
30
days).
19. Here’s
how
to
set
up
a
remarke2ng
list:
Create
Remarke2ng
Tag
In
the
Tags
sec3on,
select
Create
new
remarke2ng
tag
if
you
want
to
add
a
new
tag
to
your
site.
You
can
also
use
an
exis3ng
tag.
For
example,
if
you
have
conversion
tracking
installed,
you
could
use
your
conversion
tag
to
create
a
custom
combina3on
for
people
who
visited
your
site,
excluding
those
who
have
already
made
a
purchase.
When
you’re
done,
click
Save.
20. Here’s
how
to
set
up
a
remarke2ng
list:
Copy
and
Paste
Tag
Next,
click
[tag]
under
“Tags/Rules.”
From
the
Page
security
level
drop-‐down
menu,
select
HTTP
or
HTTPS,
depending
on
the
security
level
of
your
page.
Copy
the
code
and
paste
it
into
applicable
pages
on
your
site,
between
the
<body>
tags,
closer
to
the
</body>
tag.
21. Here’s
how
to
set
up
a
remarke2ng
list:
Copy
and
Paste
Tag
Next,
click
[tag]
under
“Tags/Rules.”
From
the
Page
security
level
drop-‐down
menu,
select
HTTP
or
HTTPS,
depending
on
the
security
level
of
your
page.
Copy
the
code
and
paste
it
into
applicable
pages
on
your
site,
between
the
<body>
tags,
closer
to
the
</body>
tag.
22. Wow!
You
got
Remarke2ng
List!
You
might
want
to
create
a
new
campaign
just
for
remarke3ng
so
you
can
easily
manage
your
remarke3ng
budget
separately.
23. How
to
add
your
remarke2ng
list
to
a
new
campaign
Select
New
Campaign
Go
to
the
Campaigns
tab
of
your
account
and
select
“New
campaign.”
24. How
to
add
your
remarke2ng
list
to
a
new
campaign
Edit
Campaign
SeEngs
Fill
in
a
descrip3ve
campaign
name
(for
example,
“Remarke3ng”)
and
select
your
loca3on
and
language.
In
the
Networks
sec3on,
select
“Let
me
choose.”
Deselect
the
Google
search
check
box
to
ensure
your
ads
will
only
appear
on
the
Google
Display
Network.
Under
Display,
select,
“Relevant
pages
only
on
the
placements
and
audiences
I
manage.”
Under
the
Devices
sec3on,
choose
the
default
“All
available
devices”
for
maximum
exposure.
25. How
to
add
your
remarke2ng
list
to
a
new
campaign
Set
Bids
and
Budget
Scroll
to
the
Bidding
sec3on.
You
can
choose
to
bid
manually
or
automa3cally.
We
suggest
automa3c
bidding,
where
Google
will
automa3cally
adjust
your
bids
to
get
the
most
clicks
possible
from
your
budget.
You
can
set
a
max
CPC
to
control
the
cost
of
individual
clicks.
Remember
that
with
remarke3ng,
you're
reaching
people
already
interested
in
your
product
or
service,
so
it
makes
sense
to
set
a
slightly
higher
maximum
bid
than
you’d
set
for
other
Display
Network
campaigns.
When
you’re
done,
enter
your
daily
remarke3ng
budget
in
the
Budget
sec3on.
26. How
to
add
your
remarke2ng
list
to
a
new
campaign
Save
Your
SeEngs
Scroll
to
the
boeom
of
the
page
and
hit
Save
and
Con2nue.
You’re
almost
ready
to
turn
your
campaign
on.
The
final
step
is
to
create
custom
ads
to
show
to
the
people
who
visited
your
site.
27. How
to
add
your
remarke2ng
list
to
a
new
campaign
Create
a
New
Ad
Group
AIer
you’ve
saved
your
campaign
sefngs,
you’ll
be
prompted
to
create
a
new
ad
group,
just
as
you
would
for
a
Display
Network
campaign.
Save
Ad
Group
Leave
the
Keywords
and
Placement
sec3ons
blank,
then
hit
Save
ad
group.
28. How
to
add
your
remarke2ng
list
to
a
new
campaign
Add
Remarke2ng
List
Almost
there.
The
last
step
is
to
add
your
remarke3ng
list
to
this
ad
group.
Click
the
Audiences
tab,
then
Add
audiences.
Select
Remarke2ng
lists,
then
pick
the
remarke3ng
list
you
just
created
(in
our
example,
“homepage
visitors”).
Click
Save.
29. Make
sure
the
campaign
only
targets
the
display
network
Finding
The
Audiences
Tab
And
Add
Audiences
BuXon
In
Your
New
Ad
Group
Selec2ng
Display
Network
Only
Under
Campaign
SeEngs
Remarke2ng
Key
Takeaways
• When
using
remarke3ng,
you
can
target
all
site
visitors.
• You
can
also
remarket
to
visitors
based
on
ac3ons
they
take
on
your
site.
• In
addi3on
to
focusing
on
specific
areas
of
your
site
or
specific
ac3ons
visitors
take,
you
can
also
remarket
based
on
channel
or
campaign.
• Don’t
forget
to
take
advantage
of
the
visitor
intelligence
aspect
of
remarke3ng.
Your
ads
will
be
Connec2ng
Your
New
Ad
Group
With
presented
to
people
based
on
something
they
did
A
Remarke2ng
List
on
your
site
in
the
past.