Dawn Doherty http://dawnd.com demonstrates how you can go from bland to brand. You'll create a following of prospects lining up to do business with you.

1. FROM “BLAND TO BRAND”
Create a Personal brand that will have you standing out
from the crowd and attracting more clients

2. What we’ll cover today
• Why having a personal brand is necessary
for your business in 2014 and beyond
• Examples of personal brands for direction
• Exercises that will lead us to uncovering
your unique personal brand
• Execution- how to start using your personal
brand to attract new clients and stay top-of-
mind with your network

3. PART ONE:
WHY “START WITH WHY”

10. Real Estate- a
specific type-
luxuriously staged,
in certain neighbors
with these amenities
We host open
houses, just-listed
cards, email
outreach, online
advertising
We believe in connection.
Our mission is to ask the
hard questions, listen and
read between the lines so
we anticipate your
unspoken needs and
wants.
Source: Simon Sinek “Start with Why”

11. PART TWO:
WHY PEOPLE HIRE YOU

12. Source: Michael Port “Book Yourself Solid”

13. Source: Michael Port “Book Yourself Solid”

14. Source: Michael Port “Book Yourself Solid”

15. Source: Michael Port “Book Yourself Solid”

16. PART THREE:
YOUR PERSONAL BRAND

17. Source: Michael Port “Book Yourself Solid”

18. Source: Michael Port “Book Yourself Solid”

19. Source: Michael Port “Book Yourself Solid”

20. Source: Michael Port “Book Yourself Solid”

21. Congrats on a job well done!
• You understand the importance of stepping up as a leader
to a group that will have undying loyalty to you- your
TRIBE
• To create a consistent flow of income we need to be
deliberately marketing and messaging
• Our focus is the target market we serve
• Our “why” binds us to this group
• You have everything you need to execute on a sales cycle
that builds trust and credibility over time

22. Next steps
• Book Yourself Solid self study- sign up for Member Center
at http://dawnd.com and click “Member Center” top right of
page
• Accountability call- invitation to get together in 2 weeks
• Learn about the entire Book Yourself Solid System
through monthly Dawn D THRIVE workshops
• Want to see if we’re meant to work together- sign up for a
15 minute call with me
• Go to http://dawnd.com/THRIVE

23. Connect with Dawn
• www.dawnd.com
• dawn@dawnd.com
• Twitter: @dawndcoach
• Facebook: http://facebook.com/dawn.doherty
• Instagram: @dawndcoach
• LinkedIn: http://linkedin.com/in/dawndoherty